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EZLynx Integration

ApproveThis manages your EZLynx Integration approvals.

April 17, 2025

Integration Category: Crm

Why Insurance Agencies Are Done With Manual Approvals

Let’s be real: insurance isn’t exactly known for being fast. Between prospect onboarding, policy reviews, and compliance checks, everything needs a stamp of approval from someone who’s probably stuck in a three-hour meeting. That’s where pairing EZLynx with ApproveThis turns your agency from a paperwork labyrinth into a decision-making express lane.

ApproveThis isn’t just another “approval tool.” It’s the missing layer that connects EZLynx’s client management to the actual humans who need to say “yes” (or “hell no”). Think automatic escalation when a commercial policy hits $500k, vacation reassignments so approvals don’t die in someone’s out-of-office inbox, or real-time tracking that finally answers “where is this stuck?”

Where EZLynx Ends and ApproveThis Starts

EZLynx handles the heavy lifting of managing clients, policies, and documents. But when you need to get five people across underwriting, legal, and sales to agree on a high-risk applicant? That’s where things get messy. ApproveThis doesn’t replace EZLynx – it plugs directly into it via Zapier to automate the human gatekeeping part.

Here’s the split:

  • EZLynx: Your source of truth for prospects, policies, and documents
  • ApproveThis: The traffic cop for decisions, routing requests based on rules you set

Best part? Approvers don’t need an EZLynx license. Perfect for external partners or execs who only care about the final numbers.

Four Ways This Combo Saves Agents From Approval Hell

1. Auto-Flag New Prospects That Need Oversight

The scenario: Your agency lands a commercial client with a sketchy claims history. Your EZLynx profile gets created, but the underwriter needs to greenlight it before anyone touches it.

How it works: Zapier triggers an ApproveThis request when EZLynx adds the prospect. Approval thresholds auto-route it to senior underwriters if the requested coverage exceeds $1M. Sales gets a real-time dashboard update without needing to nag.

Who wins: Regional agencies handling mixed-risk portfolios. No more “Oops, we accidentally bound a policy we shouldn’t have.”

2. Instant Applicant Creation When Requests Go Live

The scenario: A branch manager initiates a request for a new commercial line. Your EZLynx system needs that applicant data yesterday.

How it works: ApproveThis detects the new request and auto-creates the EZLynx applicant record. Underwriting gets a pre-populated file to review instead of chasing down basics.

Who wins: High-volume brokers. Cut applicant setup time from 20 minutes to 20 seconds.

3. Document Reviews That Don’t Vanish Into the Void

The scenario: Every new COI or application in EZLynx needs a compliance sign-off. Emailing PDFs leads to version chaos.

How it works: New EZLynx document? ApproveThis fires off a review request with a direct link. Conditional logic sends complex docs to legal first, simple ones straight to managers.

Who wins: Compliance teams drowning in “Did you get the updated…?” emails.

4. Decision Logging That Actually Makes Sense

The scenario: Why was this policy denied six months ago? Good luck finding that email thread.

How it works: Every ApproveThis decision (approved/denied) auto-creates an EZLynx note with timestamps, approvers, and comments. Audit trails built-in.

Who wins: Everyone during renewal season. Especially auditors.

Setting This Up Without Losing Your Mind

Zapier does the heavy lifting here. You’ll:

  1. Connect EZLynx and ApproveThis to your Zapier account
  2. Pick a trigger (e.g., “New Prospect in EZLynx”)
  3. Set conditions (optional, but recommended for complex workflows)
  4. Map the data to an ApproveThis request template

Pro tip: Use ApproveThis’ calculated fields to auto-determine if a request needs escalation. Example: If EZLynx data shows “Coverage Amount > $500k”, route to VP-level approval.

Which Teams Stop Hating Their Inboxes

Sales & Account Management

No more guessing if underwriting approved that big account. Real-time dashboards show exactly where each request stands. Vacation delegation means deals don’t stall because someone’s at a conference.

Underwriting

Get requests pre-screened by junior staff via approval thresholds. Only escalated cases hit your desk. Comments from sales are attached automatically, so you’re not digging through emails.

Compliance/Legal

Every document review request includes context from EZLynx. Version control issues drop because you’re commenting directly in ApproveThis, not on random PDFs.

Leadership

See approval bottlenecks in real time. Notice commercial policies take 3x longer? Maybe it’s time to adjust thresholds or hire another underwriter.

Why This Isn’t Just Another “Integration”

Most tools slap together a Zapier connection and call it a day. What makes ApproveThis + EZLynx different:

  • No approval black holes: Escalation rules and delegation mean requests can’t just rot in someone’s inbox
  • Context matters: Approvers see EZLynx data (coverage limits, client history) directly in the approval request
  • Compliance on autopilot: Every decision is logged in EZLynx automatically – no more spreadsheets

It’s not about replacing EZLynx. It’s about adding a layer of human decision-making that doesn’t slow down the system.

Ready to Stop Being a Human Routing Bot?

If your agency’s idea of workflow automation is forwarding emails with “APPROVE?” in the subject line, it’s time to upgrade. ApproveThis works because it’s built for actual insurance workflows – not just generic checklists.

Get started with a free trial or schedule a demo to see how it plugs into EZLynx. Your approvers will thank you. Or at least stop sending you passive-aggressive Slack messages.

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Integrate with EZLynx Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for EZLynx

Suggested workflows (and their Zapier components) for EZLynx

Create approval requests for new EZLynx prospects

Don't let a new prospect slip through your fingers. With this integration, every time a new prospect is added in EZLynx, a corresponding approval request is created in ApproveThis. This streamlines the onboarding process and ensures you'll never miss an opportunity for involvement.

Zapier Components

EZLynx Logo

Trigger

New Prospect

Triggers when a new prospect is added.

Action

Create Request

Creates a new request, probably with input from previous steps.

Register new commercial applicants with opportunities after request initiation

Facing a surge in commercial applicant interest? Automate the process by triggering a creation of commercial applicant and their opportunity in EZLynx every time a new request is received in ApproveThis. Save time while ensuring your business taps into every opportunity efficiently.

Zapier Components

Trigger

New Request

Triggers when a new approval request workflow is initiated.

EZLynx Logo

Action

Create Commercial Applicant With Opportunity

Creates a new commercial applicant with opportunity.

Initiate approval for new documents created in EZLynx

Manage document reviews swiftly by initiating an approval request in ApproveThis every time a new document is created in EZLynx. Ensure documents are processed, reviewed, and stored with the necessary approvals, safeguarding compliance and streamlining document management.

Zapier Components

EZLynx Logo

Trigger

New Document

Triggers when a new document is added.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create notes for completed ApproveThis requests

Maintain a comprehensive record of all approval decisions by creating notes in EZLynx whenever a request is approved or denied in ApproveThis. These records help teams track all past decisions efficiently, ensuring transparency and effective communication.

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

EZLynx Logo

Action

Create Note

Creates a new Note.