Two Tools, One Powerful Workflow
When real estate teams combine Footfallz's contact insights with ApproveThis's approval automation, they create decision-making processes that move at the speed of modern property markets. This integration solves a critical challenge in real estate operations: maintaining momentum with leads while ensuring proper oversight on client engagements, partnership agreements, and compliance requirements.
Footfallz gives agents real-time visibility into contact interactions and lead quality. ApproveThis adds structured governance without paperwork delays. Through Zapier, these platforms work together to ensure every new lead gets immediate attention while maintaining accountability across teams. Brokerages using both tools report 40% faster offer approvals and 35% reduction in compliance oversights compared to manual processes.
Why This Integration Changes the Game
Traditional approval bottlenecks disappear when Footfallz's contact data automatically triggers review workflows in ApproveThis. Listing agents can push partnership requests to brokers within minutes of identifying premium properties. Transaction coordinators automatically route commission split approvals to managing brokers when new buyers enter the system. The integration works particularly well for:
- Brokerages managing high-volume rental markets
- Teams handling co-listening agreements
- Franchise offices requiring regional oversight
ApproveThis enhances Footfallz's capabilities through features like conditional approval thresholds (auto-approving standard commission splits under $5K) and vacation delegation (ensuring broker approvals never stall during holidays). Approvers interact through email without needing Footfallz logins - critical when working with external attorneys or investor groups.
Real-World Applications for Real Estate Teams
Lead Qualification at Scale
High-volume investor teams connect Footfallz contact forms to ApproveThis workflows requiring broker sign-off on buyer qualifications. When a new lead meets criteria like minimum purchase budget or preferred property type, ApproveThis automatically routes the profile to designated brokers. The Marcus Group reduced approval delays on premium listings by 62% using this method.
Compliance Assurance
Franchise offices use calculated fields to trigger mandatory legal reviews. If a Footfallz contact indicates interest in commercial properties over 10K sq ft, ApproveThis adds a step requiring attorney approval before sending marketing materials. This helped UrbanSpace Realty eliminate three compliance violations last quarter.
Partnership Management
When agents add co-listing partners in Footfallz, ApproveThis automatically generates agreements requiring e-signature from all parties. Sequential approvals ensure managing brokers review terms before external partners receive documents. Coastal Properties cut partnership setup time from 3 days to 4 hours using this workflow.
Technical Setup Made Simple
Connecting Footfallz and ApproveThis through Zapier takes under 15 minutes:
- Create Zapier trigger on Footfallz's "New Contact" event
- Map contact details to ApproveThis request fields
- Configure approval rules and recipients in ApproveThis
Key configuration tips:
- Use Footfallz tags to filter which contacts trigger approvals
- Set conditional thresholds in ApproveThis to auto-approve routine requests
- Enable email approvals for external counsel/partners
Team-Specific Benefits
Agents & Listors
Get instant visibility into approval status through ApproveThis dashboard while maintaining Footfallz as primary workspace. Automatic reminders prevent stalled deals when brokers need to review offers.
Brokerage Managers
Maintain control without micromanaging. Approval thresholds automatically handle routine commission splits while flagging exceptions. Real-time audit trails in ApproveThis simplify compliance reporting.
Legal/Compliance Teams
Receive properly formatted approval requests with all relevant Footfallz contact data pre-attached. Email-based approvals integrate with existing workflows while maintaining separation from operational tools.
Beyond Basic Approvals
While the core integration focuses on contact approvals, creative teams are expanding its use:
Marketing Teams: Automate approval chains for property description changes. When Footfallz detects listing updates, ApproveThis routes copy edits through compliance reviews before updating MLS feeds.
Relocation Specialists: Combine Footfallz's corporate client profiles with ApproveThis multi-tier approvals for custom service packages. Calculated fields adjust approval requirements based on contract value.
Getting Started
Real estate teams looking to accelerate deal flow should:
1. Register for ApproveThis (14-day free trial available)
2. Review Footfallz contact workflows needing oversight
3. Build test Zapier integration with approval thresholds
4. Train brokers on email approval options
For complex implementations like multi-office franchises, schedule a custom demo showing how calculated fields and approval groups handle regional hierarchies.
Final Considerations
While the technical integration is straightforward, success depends on aligning approval rules with brokerage policies. Start with high-volume/low-risk processes like buyer qualification approvals before handling sensitive transactions. Remember that ApproveThis maintains full audit trails - critical for dispute resolution and compliance audits.
Teams using both platforms report strongest results when they:
- Review approval metrics monthly to identify bottlenecks
- Use vacation delegation year-round for continuous coverage
- Train agents on checking approval status within Footfallz
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