ApproveThis manages your Hotjar Integration approvals.

When Numbers Meet Decisions

Let's be real - most companies suck at connecting what users actually do with how decisions get made. Hotjar shows you the "what" through heatmaps and session recordings. ApproveThis handles the "who needs to sign off on this?" part. Together? You get user insights that don't die in a Slack thread.

Here's the ugly truth Hotjar can't fix alone: 73% of customer feedback never reaches someone who can act on it (we made that stat up, but you know it's true). Approval workflows bridge that gap between seeing a problem and actually fixing it.

Why This Isn't Just Another Integration

Most analytics tools talk to project apps. We're fixing the broken step between insight and action. Hotjar tells you users rage-click a broken button. ApproveThis ensures the dev team prioritizes it, the CMO approves the copy change, and Legal checks it - without 14 forwarded emails.

The Nerd Stuff That Matters

ApproveThis doesn't just send "Hey look at this Hotjar thing" alerts. We trigger specific approval paths based on:

• Feedback severity (3+ angry survey responses? Auto-route to execs)
• Department tags (UX issues go to design, checkout bugs hit engineering)
• Monetary impact (That abandoned cart hotspot? Route based on estimated revenue loss)

Real Uses for People Who Hate "Use Cases"

1. Killing Feature Debate Loops

Problem: Product team argues over Hotjar session recordings. Marketing says "urgent!", Devs say "not enough data".

Fix: New Hotjar recording → Approval workflow requiring:

• Dev lead: 24hrs to flag technical complexity
• CMO: Budget approval if over $15k
• Customer Success: Impact score (1-5)

Who cares: SaaS companies with enterprise clients pushing for custom features.

2. Escalating Without the Panic

Problem: Support sees 20+ "can't checkout" surveys...but needs VP signoff to pause a campaign.

Fix: 5+ Negative survey responses in 1hr → Auto-approval request to:

- Head of Support (immediate email/SMS)
- CMO (if not resolved in 2hrs)
- CFO (if revenue impact >$10k)

Who cares: E-commerce teams running flash sales.

3. The Quiet UX Revolution

Problem: Design team's "minor tweak" needs 7 approvals but they don't know who.

Fix: Hotjar feedback tagged "mobile UX" → Route to:

- Mobile lead (primary)
- QA team (if bug reported)
- Legal (if any privacy flags)

Who cares: Regulated industries (healthcare, finance) where changes require audits.

Setting This Up Without Losing Your Mind

Step 1: Zapier does the heavy lifting. If you can order DoorDash, you can do this.

Step 2: Pick your Hotjar trigger - feedback, survey, or recording. Pro tip: Start with surveys - they're less noisy.

Step 3: Map Hotjar data to ApproveThis fields. Translation: Make sure the approval request shows the actual user comment, not just "New feedback".

Step 4: Set escalation rules. Example: If feedback contains "frustrating", skip junior approvers.

Step 5: Test with a fake survey response. Break it, then fix it.

Why Your Teams Will Actually Use This

Product Managers

Stop being the messenger between Hotjar dashboards and Jira tickets. Approval thresholds auto-prioritize what gets roadmapped.

Customer Support

Ever had a user say "I told you about this months ago!"? Now every survey response gets a paper trail showing who approved ignoring it.

Marketing Teams

That "urgent" landing page change? Prove it's needed with Hotjar data attached to the approval request. No more HIPPO (Highest Paid Person's Opinion) decisions.

The Nasty Little Secret We're Solving

Most Hotjar data dies because:

1. The right person never sees it
2. There's no clear "approve this action" step
3. People argue about context

ApproveThis adds accountability. Every "Ignore this feedback" decision is logged. Every change request has tied to a user session.

Wait, Can't We Just Use [Competitor]?

Sure, if you want:

- Approvers needing Hotjar logins ($$$)
- Static workflows that break when someone's OOO
- No way to calculate impact scores

ApproveThis works because:

- Approvers only need email (yes, even clients)
- Vacation delegation = no bottlenecks
- Calculated fields auto-prioritize requests

Getting Started Without the BS

1. Grab an ApproveThis trial (2 mins)
2. Connect to Hotjar via Zapier (1 beer)
3. Clone our pre-built templates (we're not monsters)

Pro tip: Start with survey responses → content approvals. Instant wins > boardroom presentations.

Bottom Line

Hotjar tells you what's broken. ApproveThis fixes the part where everyone agrees it's broken but nothing happens. No more "We should..." slack channels. Just decisions made, logged, and done.

Book a 12-minute demo or try it free. Worst case? You'll finally know who's blocking those UX improvements.