When Approval Workflows Meet Image Automation
Let's be real – getting sign-offs on marketing assets feels like herding cats with laser pointers. Your creative team's cranking out Imagior templates, but approvals get stuck in email threads, Slack limbo, or worse: "I thought Karen was handling it."
ApproveThis doesn't just automate rubber-stamping. Paired with Imagior through Zapier, it becomes your bouncer for design bottlenecks. We're talking about turning weeks of "just one more tweak" into a 48-hour approval gauntlet. For teams shipping visual content daily – ads, product images, social posts – this combo is your secret weapon against launch delays.
Why This Isn't Just Another Integration
Imagior handles the pixels. ApproveThis handles the people. Together through Zapier, they handle the bullshit.
Where Imagior Shines
Your design ops team lives here. Batch-generating product images? Templatizing social media posts? Imagior's your factory floor for visual content at scale. But factories need quality control.
Where ApproveThis Takes Over
That's where approval workflows turn chaos into process. Legal needs to flag trademark issues. Marketing managers demand brand consistency. Clients want to feel involved without derailing timelines. ApproveThis lets you:
- Auto-route new designs to exact stakeholders
- Escalate stuck approvals before deadlines
The kicker? Approvers don't need Imagior licenses. Client's CMO gets emailed the mockup, clicks approve, done. No logins. No "how do I zoom in?"
Three Ways This Duo Saves Teams From Themselves
1. Kill "Forgot to Submit for Review"
The Zap: New Imagior template → Auto-create ApproveThis request
Ecommerce teams: Imagine every product image variant gets auto-sent to legal for IP checks. No more "whoops, we used a copyrighted background."
Marketing agencies: Client projects automatically route to their stakeholders the second your designers finalize templates. Bonus points – set approval thresholds so minor edits don't bottleneck the whole project.
2. Stop Wasting Time on Placeholders
The Zap: ApproveThis request starts → Generate Imagory placeholder
Product teams: New SKU approval kicks off placeholder images for the web team. No more developers waiting on final assets to build product pages.
Event planners: Venue layout approvals trigger auto-generated 3D mockups. Execs can visualize the booth setup while reviewing costs.
3. Auto-Document Approved Versions
The Zap: Approval completes → Generate final image version
Healthcare companies: Compliant ad imagery gets archived with timestamps and approver records. Auditors love this paper trail.
Enterprise IT: Approved UI designs auto-generate handoff packages for developers. No more "are we using the blue from round 3 or 7?"
Setting This Up Without Losing Your Mind
Zapier's the middleman here. No coders required. Here's the playbook:
- Connect the pipes: Zapier accounts for both tools (15 minutes)
- Pick your trigger: "New Template in Imagior" or "Approval Started in ApproveThis"
- Map critical data: Imagior template IDs → ApproveThis request details
- Set escalation rules: Auto-remind lagging approvers after 24hrs
Pro tip: Use ApproveThis' calculated fields to auto-approve small budget designs. $50 social post? Auto-greenlight. $50K campaign? That still goes to the CMO.
Who Gets Their Life Back?
Marketing Teams: From 7 Approvers to 1
Old way: Creative → Manager → Legal → Brand → Client → VP → Ops
New normal: Set parallel approvals in ApproveThis where Legal and Brand review simultaneously. Client gets read-only access to approved versions. Launch dates stop slipping.
Ecommerce Companies: 24/7 Approval Chains
Global teams? ApproveThis' vacation delegation means sleeping approvers in NY auto-reassign to London colleagues. That midnight product launch isn't waiting on Bob's 9AM coffee.
Agencies: Client Approval PTSD Solved
Embed approval links directly in client contracts. They sign SOWs, get automatic access to relevant projects. No more "I lost the email" excuses.
But Wait – There's Actual Features Under the Hood
This isn't just about Zapier handoffs. When you dig deeper:
- Version control: Imagior templates update? ApproveThis auto-detects changes and re-triggers approvals if needed
- Budget thresholds: Designs exceeding $X auto-flag to finance before going to creative directors
- Compliance logs: Every approved/denied image gets an immutable audit trail – who saw what, when
Common "Yeah, Buts" We Hear
"We need custom approval rules for different clients"
Build client-specific workflows in ApproveThis. Client A needs legal review on all images? Client B trusts your team? Set it once, forget it.
"Our approvers are technophobes"
Email approvals. They click "Approve" in Gmail. Zero training needed. If they can delete spam, they can do this.
"We use other design tools too"
Cool. ApproveThis doesn't care where the asset was made. Zapier connects to 5000+ apps. Canva, Photoshop, puppy drawings in MS Paint – if it exists digitally, it can be approval-tracked.
Getting Started Without the Sales Circus
No "book a demo" required unless you want to. Free trial lets you connect Imagior via Zapier immediately. Hit our documentation for pre-built templates:
- Social media post approval flow
- Product launch image review process
- Client-facing asset approval portal
Or just wing it – set up your first workflow in 18 minutes (yes, we timed it).
Bottom Line: Approval Isn't the Enemy
Bad processes are. When design and approval tools actually talk, you stop choosing between speed and compliance. Ship assets faster without rogue tweets from junior designers.
Get Started Free or schedule a roast of your current workflow. We'll show where you're losing 12 hours/week on avoidable back-and-forth.
Integrate with Imagior Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Imagior
Suggested workflows (and their Zapier components) for Imagior
Create approval requests for new templates
When a new template is created in Imagior, automatically create an approval request in ApproveThis to manage design reviews. This automation ensures every new design template receives timely evaluation and approval. *Note: Ensure that your approval workflow in ApproveThis is set up to accommodate design review criteria.*
Zapier Components

Trigger
New Template
Triggers when a new template is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Generate images for new approval requests
When a new approval request is initiated in ApproveThis, automatically generate an image from a template in Imagior to support visual confirmation. This integration bridges approval workflows with creative outputs for efficient project processing. *Note: Verify that the image generation parameters align with the approval request details.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Generate Image
Generates an image from a template
Generate images for approved requests
When an approval request in ApproveThis is completed, automatically generate an image from a template in Imagior to visually document the approval outcome. This automation efficiently connects decision-making processes with creative deliverables. *Note: Check if the generated image meets the project criteria post-approval.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Generate Image
Generates an image from a template
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