When Your CRM Needs a Decision-Making Sidekick
Let's be real: Web3 moves at NFT-drop speed, but your approval process still runs on email tennis. Kazm's great at telling you what's happening in your community - new signups, form submissions, quest claims. ApproveThis answers the "okay, now who needs to greenlight this?" part. Together, they're like automated bouncers for your workflows - checking IDs (data), stamping hands (approvals), and keeping the line moving.
Why this isn't just another integration:
- External approvers don't need Kazm access - Clients, vendors, or legal can approve directly via email without you buying more CRM seats
- Auto-escalation when NFT values hit thresholds - because waiting 3 days to approve a $50k purchase is... a choice
- Track approval metrics alongside Kazm's engagement data - see which DAO proposals actually get processed vs. die in committee
4 Ways This Combo Actually Solves Real Problems
1. Membership Vetting That Doesn't Slow Down Growth
Scenario: Your new Web3 community gets 200 signups overnight. Kazm tracks them all, but right now, someone's manually forwarding each one to John in BizDev for approval. John's on vacation. Oops.
The fix: Auto-create ApproveThis requests for every Kazm signup. Route based on:
- Wallet activity thresholds (auto-approve whales, flag empty wallets for review)
- Referral source (Discord invites get fast-tracked, open signups need 2 approvals)
- Custom fields (KYC status, NFT holdings, etc.)
Bonus: Use ApproveThis' vacation delegation so John's Bali trip doesn't become your membership bottleneck.
2. Form Submissions That Actually Get Reviewed
Your Kazm forms collect everything from partnership proposals to merch designs. Problem? They rot in a Slack channel until someone remembers to check.
Zapier setup:
- New Kazm form submission → Create ApproveThis request
- Auto-add relevant data (submission URL, user tier, past interactions)
- Route based on type: Legal for contracts, Finance for budget asks, Design lead for merch
Real-world impact: A DeFi project reduced response time to partnership forms from 11 days to 8 hours. No magic - just approvals that can't get buried.
3. Tracking Approval KPIs Like You Track Wallet Activity
Kazm's analytics tell you everything except "why the hell does accounting sit on invoices for 2 weeks?"
Solution: Every ApproveThis decision (approved/denied/timeout) becomes a Zapier-tracked event in Kazm. Now you can:
- Correlate approval delays with drop-offs in community engagement
- Spot departments that are bottlenecks (looking at you, Legal)
- Prove to investors that governance tokens actually govern things
4. Auto-Reward Efficient Approvers
Web3 loves incentives. So why not reward the team members who approve requests fastest?
Here's the play:
1. ApproveThis sends "request approved" event to Kazm
2. Kazm triggers XP points, token rewards, or quest completions
3. Public leaderboards (optional shaming for slowpokes)
A NFT marketplace used this to cut contract approval times by 70%. Turns out, people hustle when there's a POAP in it.
Setting This Up Without Hiring a Dev
If you can set up a Discord bot, you can do this:
Step 1: Connect Zapier to both ApproveThis and Kazm (15 minutes)
Step 2: Pick your trigger - New form, signup, etc. (Kazm side)
Step 3: Map key data points to ApproveThis fields (keep it simple at first)
Step 4: Set approval rules - Who, conditions, escalation paths
Step 5: Test with real data (protip: use a test wallet address)
Biggest time-saver? Use ApproveThis' pre-built templates for common Kazm workflows. No need to reinvent the DAO.
Why This Isn't Just for the Web3 Crowd
Sure, Kazm's built for blockchain communities. But replace "wallet" with "user account" and this combo works for:
SaaS Companies: Approve trial extensions, custom plan requests, or partnership deals triggered by Kazm lead scores.
Event Platforms: Auto-approve speaker submissions based on social reach metrics Kazm tracks.
Agencies: Route client content approvals (from Kazm forms) to the right team, on time, every time.
The pattern's the same: Kazm shows you who's engaging, ApproveThis ensures that engagement doesn't get stuck in approval purgatory.
Features You'll Actually Use (No Fluff)
We know you're not here for the buzzword bingo. Here's what matters:
Email approvals: Approvers click yes/no without logging in. Critical when working with external partners.
Calculated fields: Auto-flag requests that exceed budgets or KPIs Kazm provides.
Real-time dashboards: See approval statuses next to Kazm's engagement metrics. Spot bottlenecks live.
Conditional routing: Send high-value leads from Kazm to execs, others to junior staff. No manual sorting.
The Bottom Line for Teams Over 50 People
If your approval process involves more than 3 "per my last email" follow-ups, you're bleeding two things: time and trust. Time because decisions crawl. Trust because contributors can't see where their request is stuck.
ApproveThis + Kazm via Zapier fixes both. It's not about being fancy - it's about being visible. When every form, signup, or proposal automatically kicks off a tracked approval chain, things get done. Or they get escalated. Either way, they don't get forgotten.
Ready to stop being the approval bottleneck? Get started or grab a demo. Takes 10 minutes. Less time than you'll waste today chasing down approvers.
Integrate with Kazm Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Kazm
Suggested workflows (and their Zapier components) for Kazm
Create approval requests for new form submissions
When new form submissions occur in Kazm, automatically create approval requests in ApproveThis to streamline decision-making. This integration ensures form data is reviewed efficiently with clear approval workflows. *Note: Configure the request fields in ApproveThis to match your evaluation criteria.*
Zapier Components

Trigger
New Form Submission
Triggers when users submit a form.
Action
Create Request
Creates a new request, probably with input from previous steps.
Track events for new approval requests
When an approval request is initiated in ApproveThis, record it as an event in Kazm, ensuring all approvals are tracked alongside business activities. This integration offers visibility into the approval lifecycle and subsequent actions. *Note: Set up mapping fields to capture key event details.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Track Event
Tracks a new event and claims any quests tied to the specified event type.
Create approval requests for new membership sign ups
Automatically create approval requests in ApproveThis when a new member signs up through Kazm, ensuring timely membership vetting and authorization. This automation integrates new signup data into your approval workflow for enhanced compliance. *Note: Customize approval criteria based on membership roles.*
Zapier Components

Trigger
New Membership Sign Up
Triggers when a new member signs up.
Action
Create Request
Creates a new request, probably with input from previous steps.
Track event for approved or denied requests
Capture the resolution of approval requests by tracking each approved or denied workflow in Kazm. This integration provides a clear audit trail and real-time insights into decision outcomes. *Note: Adjust event tracking parameters to reflect your rejection and approval metrics.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Track Event
Tracks a new event and claims any quests tied to the specified event type.
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