ApproveThis manages your LeadGen App Integration approvals.

When Form Meets Function

Let’s get real: most companies treat approvals like a necessary evil. Endless emails. Forgotten requests. The "who approved this?" blame game. Meanwhile, your sales team’s drowning in leads from those slick LeadGen App forms you spent months perfecting. What if you could fix both problems with one integration?

ApproveThis and LeadGen App through Zapier isn’t just about connecting tools – it’s about closing the loop between capturing leads and actually doing something with them. We’re talking about turning your approval process from a bottleneck into a competitive advantage.

What This Combo Actually Does

LeadGen App’s killer at grabbing leads through forms. ApproveThis? It’s the muscle that actually gets decisions made. Together, they handle the full lifecycle:

• LeadGen App: Captures lead details, qualification criteria, budget info
• ApproveThis: Routes to correct sales manager, checks against deal thresholds, tracks response times

The magic happens in the handoff. No more exporting CSV files or CC’ing VPs in Slack. When a high-value lead comes through LeadGen App, ApproveThis automatically kicks off your pre-built approval workflow. Approvers get email notifications (they can even approve/reject without logging in), and the sales team gets greenlit deals faster.

Real-World Scenarios That Don’t Suck

1. Instant Lead Qualification

How it works: New LeadGen submission → Auto-create approval request with deal size/region/lead score → Route to correct sales lead → Approved? CRM entry gets created automatically.

Who needs this: Marketing agencies running lead gen campaigns for clients. Instead of clients emailing "Did you see that $50k lead from Acme Corp?", your system automatically pings their decision-maker with all context needed.

2. Client-Specific Approval Chains

How it works: Lead comes through a client-branded LeadGen form → Approval workflow detects client ID → Routes to their designated project manager + your internal team → Both must approve before outreach begins.

Who needs this: SaaS companies with partner reseller programs. Ensures your partners’ leads get vetted by both their team and yours before sales engagement – no more stepping on toes.

3. Budget Guardrails

How it works: LeadGen form captures proposed discount percentage → ApproveThis calculates total deal value using calculated fields → Auto-approves if under $10k, escalates to CFO if over → Decision logged in both systems.

Who needs this: Manufacturers dealing with complex quoting. Field reps can’t accidentally approve margin-killing deals, but finance isn’t bogged down by every small request.

Setup That Won’t Make You Rage-Quit

1. Zapier Connection: Link your accounts (takes 2 minutes)
2. Trigger: "New Lead" from LeadGen App
3. Action: "Create Request" in ApproveThis
4. Map Fields: Lead details → Approval request form
5. Test: Submit a test lead, watch the approval flow

Pro tip: Use ApproveThis’ conditional logic to change approval paths based on lead source or deal size. No coding – just “If lead score > 80, skip to VP approval”.

Department-Specific Wins

Sales Teams

Stop chasing approvals for hot leads. When a enterprise lead comes through LeadGen App at 3PM on Friday, ApproveThis automatically:

• Checks if deal size exceeds rep’s authority
• Pings the right manager via email/Slack
• Updates your CRM when approved

Operations Teams

Finally prove that approval bottlenecks are real. ApproveThis’ dashboard shows exactly where deals get stuck – is Marketing submitting incomplete leads? Is Sales leadership taking 3 days to respond?

Client-Facing Teams

External approvers love this: Clients get a branded approval email (no ApproveThis logo), click approve/reject, done. No logins. No “I didn’t get the link” excuses. Your CSMs look like heroes.

Why This Isn’t Just Another Integration

Most approval tools make you choose between flexibility and simplicity. ApproveThis + LeadGen App through Zapier gives you both:

For the control freaks: Set multi-step approvals where legal needs to review high-risk leads, but low-touch deals auto-approve. Use approval thresholds to auto-approve repeat clients under $5k.

For the “just make it work” crowd: Email approvals mean even non-technical approvers can’t mess it up. Vacation delegation ensures leads aren’t stuck with someone’s OOO reply.

The hidden benefit? Audit trails. Every lead’s approval path is documented – who approved what, when, and why. Perfect for compliance without the paperwork nightmare.

Common Objections (And Why They’re Wrong)

“We already use [Some CRM] for approvals.”
Cool. But when’s the last time your VP actually logged into that CRM? ApproveThis works where your team already lives – email, Slack, Teams. Fewer logins = faster decisions.

“Our process is too complex.”
Heard that before. One manufacturing client has 11 approval steps depending on product line and region. Their secret? ApproveThis’ conditional logic handles 90% of routing automatically. Humans only get involved when absolutely needed.

“We don’t want another tool.”
Neither do we. That’s why approvers don’t need ApproveThis licenses. They get an email, click a button, done. Only workflow admins need logins.

Getting Started Without the BS

1. Grab an ApproveThis trial (no CC required)
2. Connect your LeadGen App account
3. Build your first approval workflow in <20 minutes
4. Invite approvers (they’ll thank you)

Not a Zapier pro? Their guides make it stupid simple. Or book a 15-minute demo and we’ll build your first workflow live.

The Bottom Line

Approval processes shouldn’t cost you deals. With ApproveThis and LeadGen App, you’re not just automating clicks – you’re building a system where:

- Hot leads get approved before competitors even send their first email
- Sales ops can prove which campaigns drive high-approval-rate leads
- Clients feel heard (but can’t derail your process)
- Everyone stops wasting time on status update meetings

It’s not about having the shiniest tools. It’s about closing deals faster than your team thought possible. Time to make it happen.