When Data Meets Decisions
Let's get real - most companies suck at turning form submissions into actual business decisions. Moaform collects the data. ApproveThis makes things happen. Together? You get automated workflows that turn survey responses, feedback forms, and internal requests into approved actions before your coffee gets cold.
Moaform's strength? Gathering clean, structured data through customizable forms. ApproveThis's game? Routing that data to the right people for fast decisions. Connect them through Zapier, and you've built an approval engine that works while you sleep.
Why This Combo Works for Mid-Sized Companies
Companies between 50-5,000 employees hit a sweet spot: enough complexity to need real approval processes, but not enough bureaucracy to tolerate slow ones. That's where this integration shines.
Moaform handles the frontline data collection - customer feedback, vendor onboarding docs, internal equipment requests. ApproveThis takes that data and:
- Routes it to department heads based on dollar amounts
- Escalates urgent requests automatically
- Tracks every decision in one dashboard
The kicker? Approvers don't need Moaform licenses. Just email access. Huge cost saver when working with external partners or cross-departmental teams.
Real Workflows for Real Teams
Use Case 1: From Survey Response to Approved Action
Picture this: Your customer success team uses Moaform to collect feature requests. Every submission triggers an ApproveThis workflow that:
- Routes to product team leads if >50 users request it
- Sends to engineering managers if technical complexity is high
- Auto-approves common small requests under 2 dev hours
Actual example: A SaaS company reduced feature request turnaround from 14 days to 48 hours using this exact flow. Product leads get batched approvals every Monday morning instead of constant Slack pings.
Use Case 2: Multi-Stage Vendor Approvals
Procurement teams love/hate this: New vendor requests come through a Moaform. The integration auto-creates approval chains that:
1. First, department budget owner approval
2. Then legal team contract review
3. Finally, CFO sign-off over $50k
Bonus: ApproveThis's calculated fields auto-flag requests needing extra scrutiny. $49,999.99? Nice try, Jeff from marketing - system catches the penny under threshold.
Setup That Doesn't Require an IT Degree
Here's the skinny on connecting Moaform + ApproveThis via Zapier:
1. Create your Zap
2. Trigger: "New Moaform Submission"
3. Action: "Create ApproveThis Request"
4. Map form fields to approval criteria
5. Test with a $1 mock request
6. Go live
Pro tip: Use ApproveThis's conditional logic during setup. Example: Route all "Urgent" tagged Moaform submissions to an executive escalation path automatically.
Department-Specific Wins
HR Teams: Onboarding on Rails
New hire forms in Moaform trigger equipment approvals (laptop specs), department access requests, and welcome lunch budgets. HRBP gets final approval only when all boxes are checked.
Finance Teams: Purchase Control
Moaform purchase requests auto-route based on:
- Amount
- Budget category
- Requester's department
With ApproveThis thresholds auto-approving recurring small spends.
Operations: Facility Requests That Actually Get Done
Maintenance requests via Moaform get prioritized by:
1. Safety issues (immediate approval)
2. Department impact (team lead + facilities manager)
3. Nice-to-haves (quarterly budget review)
Features You'll Actually Use
Beyond basic approvals, the integration handles:
Vacation Delegation: CFO out? Requests auto-re-route to COO without missing SLAs.
Email Approvals: External vendors can approve contracts via email without Moaform logins.
Real-Time Dashboards: See which departments bottleneck approvals (looking at you, legal team).
When Not to Use This
This isn't magic fairy dust. If your approval processes are fundamentally broken (looking at you, 14-step PDF routing), fix those first. The integration amplifies good processes - it doesn't fix toxic ones.
Also: Don't try to replace complex contract management systems. This is for operational approvals, not M&A deals.
Getting Started Without the BS
Bottom line? If you're using Moaform for data collection but still doing approvals via email chains or worse - printed forms - you're leaving speed and accountability on the table.
ApproveThis adds decision-making structure without the enterprise software bloat. Combined with Moaform's flexible forms through Zapier? You've got an approval system that scales as you grow.
Register for ApproveThis and connect your Moaform account in one afternoon. Or book a demo to see how other 200-500 employee companies are using this to cut approval times by 60%+.
Either way - stop letting form submissions collect digital dust. Turn responses into actions, not spreadsheet entries.
Integrate with Moaform Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Moaform
Suggested workflows (and their Zapier components) for Moaform
Create approval requests for new Moaform submissions
Stop manually initiating approval workflows for every new Moaform submission. With this integration, whenever a new form submission is received, an approval request is automatically created in ApproveThis. This ensures every entry is quickly routed for necessary approvals, saving you valuable time and effort. *Note: Ensure your Moaform captures all necessary details for the approval request.*
Zapier Components

Trigger
New Submission
Triggers when a new form submission is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create new approval requests after Moaform requests are decided
When an approval decision is made, it often prompts the need for follow-up actions. This automation ensures that once a request on ApproveThis is approved or denied, a new request can be initiated based on decisions made, keeping processes moving without delay. *Note: Utilize this for workflows requiring sequential approvals or follow-ups.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.
Action
Create Request
Creates a new request, probably with input from previous steps.
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