
ApproveThis manages your Growth Station Integration approvals.
April 17, 2025
Integration Category: Sales Crm
When Approval Processes Meet Sales Execution
Let's get real - most sales teams operate like they're trying to parallel park a cruise ship. Growth Station helps steer the ship by organizing leads and tracking deals, while ApproveThis handles the bureaucratic anchor dragging behind it. Together? They turn clunky processes into a straight shot toward closed deals.
Growth Station gives sales teams the tools to track prospects like a bloodhound. ApproveThis? It's the system that stops every deal from getting stuck in "waiting on legal" purgatory. Connect them through Zapier, and you've just given your revenue engine an afterburner.
Why This Combo Works Better Than Duct Tape Solutions
Most companies handle approvals through email chains, sticky notes, or that one frazzled ops person who "knows the system." Here's where we change the game:
For Sales Leaders
ApproveThis handles the paperwork so your AEs can actually sell. When a rep closes a deal in Growth Station, automatic approval workflows kick off for:
- Contract exceptions
- Discount approvals
- Custom delivery terms
For Operations
No more playing telephone between departments. Approval thresholds in ApproveThis auto-approve standard deals but escalate unusual ones to the right exec - all while keeping the CRM in Growth Station updated.
The License Advantage
Here's the kicker: approvers don't need Growth Station licenses. Legal can review contracts in ApproveThis without cluttering your CRM seat count. Clients get a clean approval interface without seeing your internal sales tools.
Real-World Use Cases That Don't Suck
1. Instant Deal Reviews After Big Wins
When a rep marks a prospect as "Won" in Growth Station, ApproveThis automatically:
- Routes contracts to legal via email
- Triggers commission approvals
- Updates Salesforce/CRM records post-approval
Who uses this: SaaS companies closing enterprise deals with custom SLAs. Instead of waiting 3 days for legal review, approvals happen before the prospect's procurement team finishes their coffee.
2. Turning Lost Deals Into Learning Opportunities
When a deal is marked "Lost" in Growth Station, ApproveThis:
- Requests post-mortem analysis from sales leadership
- Triggers discount approval workflows for recovery offers
- Archives sensitive prospect data per compliance rules
Who needs this: Medical device companies requiring documented reviews of lost tenders. Compliance teams get audit trails without harassing sales reps.
3. From Approval to Action in One Click
When ApproveThis greenlights a proposal:
- Growth Station auto-creates leads from approved templates
- Sales ops gets notified to provision client accounts
- CSMs receive onboarding checklists
Perfect for: Agencies pitching retainers. Approved scopes automatically convert to project trackers without manual data entry.
Setting This Up Without Losing Your Mind
Here's the 3-step process even your least techy sales manager can handle:
- Connect the Dots: Create a Zapier account (free tier works)
- Pick Your Trigger: Choose Growth Station events like "Prospect Won" or custom deal stages
- Build Your Safety Nets: Set approval rules in ApproveThis - think "Auto-approve deals under $50k" or "Escalate custom SOWs to COO"
Pro tip: Use ApproveThis' calculated fields to auto-flag deals that need extra scrutiny. Example: If a discount exceeds 20% AND it's a new logo, require CRO sign-off.
Features You'll Actually Use (No Fluff)
Email Approvals That Don't Get Lost
Approvers can reject/approve directly from Gmail without logging into yet another portal. Replies sync back to both ApproveThis and Growth Station automatically.
The Vacation Switch
When your CRO is trekking in Patagonia, ApproveThis auto-reroutes approvals to their backup. No more "Waiting on Karen" holds ups.
Thresholds That Work While You Sleep
Set rules like "Auto-approve NDAs under 5 pages" or "Flag any deal with payment terms over 90 days." The system handles routine stuff so humans focus on exceptions.
Why This Isn't Just Another Integration
Most CRMs have basic approval features. But they fail when:
- You need multi-department sign-offs (legal → finance → exec)
- Approvers are external partners or clients
- Deals require conditional logic ("If X, then require Y approval")
ApproveThis handles these edge cases without making sales ops build custom workflows. Growth Station stays clean as the source of truth, while all the bureaucratic back-and-forth happens elsewhere.
Who Should Care About This Integration
Scale-Up Sales Teams
When you're moving from 50 to 500 customers, approval chaos can kill momentum. This combo keeps deals moving without adding headcount.
Industries With Compliance Overlords
Healthcare, finance, government contractors - if you need audit trails for every decision, ApproveThis documents who approved what and why.
Companies With Distributed Teams
Field sales reps can close deals from their phones while approvers in HQ (or different time zones) keep things compliant.
Getting Started Without the BS
Here's your move:
- Map Your Pain Points: List where deals get stuck - contract reviews, pricing exceptions, etc.
- Book a 15-Minute Demo: See how ApproveThis handles those specific issues with Growth Station data.
- Run a Pilot: Test with one sales pod before rolling out company-wide.
No need to boil the ocean. Start with your biggest approval bottleneck and expand from there.
Bottom Line
Growth Station tells you where deals stand. ApproveThis makes sure they don't stand still. Together, they turn approval gridlock into a competitive advantage.
Next step: Register for ApproveThis and connect your Growth Station account in under 10 minutes. Or if you're the cautious type, book a quick demo to see how it handles your specific approval headaches.
Integrate with Growth Station Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Growth Station
Suggested workflows (and their Zapier components) for Growth Station
Create approval request for new prospect wins
When a prospect is won in Growth Station, this integration sends a new approval request in ApproveThis for further review. It helps streamline follow-up actions after a win. *Note: Ensure the approval parameters are configured correctly in ApproveThis.*
Zapier Components

Trigger
Prospect Won
Triggers when a prospect is won
Action
Create Request
Creates a new request, probably with input from previous steps.
Create lead for new approval requests
When an approval request is initiated in ApproveThis, this automation creates a new lead in Growth Station. It provides a smooth transition from approval to actionable leads. *Note: Customize lead details in Growth Station as needed.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Lead
Creates a lead in Growth Station.
Create approval request for lost prospects
When a prospect is marked as lost in Growth Station, this integration initiates a new approval workflow in ApproveThis to review potential re-engagement strategies. It helps teams analyze lost opportunities effectively. *Note: Adjust approval criteria to match your business process.*
Zapier Components

Trigger
Prospect Lost
Triggers when a prospect is lost.
Action
Create Request
Creates a new request, probably with input from previous steps.
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