How ApproveThis + Outbound by Why Bravo Cuts Approval Chaos for Sales Teams

Let's cut through the corporate jargon: approvals suck. They're the speed bumps of business operations. Now imagine your sales team trying to launch outbound campaigns while waiting for legal to sign off on messaging, finance to approve budget allocations, and managers to greenlight target account lists. This is where ApproveThis and Outbound by Why Bravo turn a fragmented process into something that actually works.

Why This Combo Doesn't Just Work – It Actually Solves Sh*t

Outbound's gamified approach to sales activities meets ApproveThis' no-BS approval automation in a Zapier-powered handshake. We're talking about connecting the adrenaline of sales targets with the guardrails of compliance – without killing momentum. For companies between 50-5,000 employees, this means:

• Deals moving 3-5x faster through legal/finance review cycles
• 83% fewer "Who approved this?!" fire drills (actual stat from our customers)
• Zero license fees for external approvers – clients/partners click approve via email

The Nuts and Bolts No One Explains Properly

Outbound handles the "go go go" of sales activities – tracking touches, scoring reps, doling out rewards. ApproveThis handles the "not so fast" part – making sure compliance, budget, and leadership actually sign off on those activities. Through Zapier, they talk directly without IT babysitting the integration.

Key integration points:

→ New Outbound activity created? Auto-pause it until ApproveThis gets the right signatures.
→ Approval comes through in ApproveThis? Outbound immediately unlocks the activity and tracks performance.
→ Denied request? Outbound automatically archives the activity with notes – no manual cleanup.

Real World Use Cases That Don't Sound Like MBA Bullshit

1. Compliance Teams Stopping Dumb Risks Before They Happen

Mid-market SaaS companies: Picture your sales rep about to offer a custom discount to a healthcare provider. Outbound flags it as a high-value activity. ApproveThis automatically routes it to compliance for HIPAA review, then to finance for margin approval – all before the rep can hit "send."

Why it matters: Prevents discount overuse and compliance fines without micromanaging reps.

2. Sales Ops Scaling Playbooks Without Bottlenecks

250-person cybersecurity firm example: New account-based marketing campaign needs CTO sign-off. Normally this stalls for weeks. With the integration:

1. Campaign created in Outbound →
2. Auto-sends to ApproveThis with calculated ROI fields →
3. CTO approves via email in 90 seconds →
4. Campaign auto-activates in Outbound, tracks rep participation

3. Channel Managers Keeping Partners in Line

Manufacturers with 500+ dealers: Require partner approval for co-op marketing funds. Instead of PDF forms and chasing emails:

- Partner submits request via portal →
- Outbound tracks it as partner activity →
- ApproveThis routes to regional manager + legal →
- Approved funds automatically appear in partner's Outbound rewards

Setup That Doesn't Require a PhD

If you can order DoorDash, you can connect these tools:

1. Create a Zapier account (free tier works)
2. Choose "Outbound by Why Bravo" as trigger app
3. Pick "New Activity" as trigger event
4. Connect ApproveThis as action app
5. Map Outbound fields to ApproveThis request template
6. Test with a $0 budget activity (so you don't approve $1M by accident)

Full setup takes 11 minutes average. Seriously timed it.

Teams That Actually Benefit (Not Just Corporate Buzzwords)

Sales Leaders

See real-time approval statuses alongside pipeline metrics. No more "I approved that last week!" excuses. Vacation delegation means Europe trips don't block Q4 closes.

Legal/Compliance

Get context-rich requests with calculated risk scores. Auto-escalate anything over $250K to VP Legal. Audit trails auto-save to matter management systems.

Channel Partners

External vendors approve co-marketing spends via email without logging into your systems. Their approval rate becomes a tracked KPI in Outbound's gamification.

Finance Teams

Set approval thresholds that auto-approve small expenses but flag unusual patterns. See real-time budget impacts from approved activities.

Features You'll Actually Use

Beyond basic approvals, the integration handles:

Dynamic Calculations: Auto-add 20% contingency budget to all partner activities over $50K before sending for approval.
Approval Chains: New enterprise campaign needs CMO → CFO → CEO signoff in sequence? Set it once.
Compliance Checks: Auto-deny any outbound activity targeting regulated industries without legal review.

The Bottom Line That's Not Fluff

Companies using both tools report:

- 68% faster approval cycles for sales activities
- 92% compliance rate on partner-initiated requests
- 40% reduction in "rogue" outbound activities
(Source: 2023 ApproveThis customer survey of 142 mid-market companies)

Cool Kids Don't Do Manual Workflows

There's zero reason in 2024 to have sales teams guessing about approval statuses or compliance manually reviewing every request. The Zapier integration between ApproveThis and Outbound works like plumbing – invisible but critical infrastructure letting your team focus on selling, not admin.

Book a 15-minute demo to see how approval automation actually works, or start a free trial if you're ready to kill approval delays today.

PS: Yes, approvers can still reject requests from their iPhones. No, they don't need another software login. Yes, this actually works with your existing CRM. No, you shouldn't wait until Q3 to fix this.