
ApproveThis manages your PassKit Membership Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
Why This Integration Isn’t Just Another “Nice to Have”
Let’s cut through the noise: membership programs live or die by two things – how fast you can adapt to member needs, and how well you enforce internal rules without creating bureaucratic gridlock. That’s where ApproveThis and PassKit Membership stop being “tools” and start being your secret weapon.
ApproveThis handles the messy approval workflows that slow down tier upgrades, loyalty rewards, or VIP access changes. PassKit delivers the digital passes and membership cards that members actually use. Connect them via Zapier, and you’ve got a system where policy compliance happens automatically – not because you nagged people about it.
The Business Case (No Fluff Edition)
Mid-sized companies waste 11 hours a week on manual approval processes. For teams managing memberships, that’s death by a thousand paper cuts. This integration fixes three specific problems:
- Membership tier limbo: No more waiting days to approve a member’s upgrade request while they get pissed and churn
- Compliance roulette: Stop worrying whether Susan in accounting manually checked the rules before approving a free VIP pass extension
Example: A regional fitness chain uses this integration to auto-approve tier upgrades when members hit 50 check-ins. Approvers only get involved if the request breaks spending limits. Result? 22% faster upgrades, zero compliance issues last quarter.
Use Cases That Actually Move the Needle
1. Tier Changes That Don’t Require a Committee Meeting
How it works: When ApproveThis approves/denies a request (like a membership upgrade), Zapier automatically updates the member’s tier in PassKit. No CSV exports. No “I thought you handled it” emails.
Who needs this:
- Loyalty programs: Auto-promote members when they hit points thresholds, but require CFO approval for any tier change costing over $5k annually
- Gyms: Instant upgrades to premium tiers when members renew – unless their account has a past-due balance (triggers manual review)
ApproveThis muscle flex: Use approval thresholds to auto-approve routine upgrades, but escalate exceptions to human decision-makers. Approvers get context like “Member has 3 unresolved complaints” without digging through 5 systems.
2. Pass Updates That Don’t Bypass Your Rules
How it works: Any change to a PassKit pass (points added, check-ins, etc.) triggers an ApproveThis request. No more rogue staff members handing out “manager’s special” rewards that violate terms.
Who needs this:
- Event venues: Bartenders can’t issue free drink passes without GM approval
- Resorts: Front desk staff get automated approval to extend pool hours for VIPs, but need director sign-off for comped spa packages
ApproveThis muscle flex: Calculated fields auto-flag requests that exceed limits (“This member already received 4 comped meals this month”). Approval groups ensure both marketing and legal sign off on high-risk changes.
3. Welcoming Members Without the Manual Hassle
How it works: Start an approval workflow in ApproveThis for new members? PassKit automatically sends their welcome email + digital pass. No more “Where’s my membership info?” support tickets.
Who needs this:
- Subscription boxes: New member approvals trigger welcome kits with tracking AND digital loyalty cards
- Professional associations: Board approves new members → auto-send membership packet + conference pass
ApproveThis muscle flex: Vacation delegation prevents bottlenecks when approvers are OOO. If HR is on leave, requests route to their deputy without IT involvement.
Setup That Takes Less Time Than Your Daily Standup
Forget “integration projects.” With Zapier, you’re connecting two Lego blocks:
- In Zapier, choose “A Request Is Approved/Denied” as the ApproveThis trigger
- Select PassKit’s “Change Tier” action
- Map ApproveThis fields (like Member ID) to PassKit’s requirements
- Test with a $10 Starbucks card reward approval (we both know you’ll expense it)
Pro tip: Use ApproveThis’ conditional logic to add context to PassKit actions. Example: When denying a tier upgrade, push a note to PassKit like “Member needs 150 more points” – shows up in their app dashboard automatically.
Which Teams Actually Care About This?
Marketing: Loyalty Programs That Don’t Bleed Money
Your loyalty team wants to approve rewards fast. Finance doesn’t want $100 discounts given like candy. Compromise: Auto-approve rewards under $50 with ApproveThis thresholds, but require manager review for bigger spends. All rewards pushed to PassKit passes instantly upon approval.
Operations: Compliance Without the Spreadsheet Nightmares
Ops leads love automatic audit trails. Every PassKit membership change ties back to an ApproveThis workflow with timestamps, approver comments, and policy references. When auditors ask “Why did this member get platinum status?”, you have answers in two clicks.
Customer Support: Less Grunt Work, More Actual Helping
Agents waste hours escalating tier change requests. With this integration, they click one button to start an approval workflow. PassKit updates automatically once approved – no manual data entry. Bonus: ApproveThis lets external partners (like franchise owners) approve requests without PassKit logins.
The Quiet Advantage You Didn’t See Coming
ApproveThis approvers don’t need PassKit licenses. When your accounting team approves a membership refund, they do it through ApproveThis – no need to pay for 20 extra PassKit seats. External partners (agencies, vendors) can approve requests without getting deep into your systems.
This Isn’t “Automation for Automation’s Sake”
If you’re managing 500+ members across tiers, passes, and loyalty programs, this integration solves three real headaches:
- Membership changes that take days instead of minutes
- Policy exceptions that slip through because someone forgot a rule
- New member onboarding that feels clunky compared to your competitors
It’s not about being “high-tech.” It’s about removing the approval bottlenecks that make your membership experience feel stuck in 2012.
What Now?
If your membership team constantly fights with accounting over approval delays, or if you’ve caught staff “just this once” bypassing rules to make a member happy – you need this.
Book a 12-minute demo (we know you don’t have time for an hour) to see how approval thresholds and PassKit automations work. Or start a free trial and connect your first Zap in under 20 minutes.
Because “We’re waiting on approvals” is the worst possible thing for a member to hear.
Integrate with PassKit Membership Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for PassKit Membership
Suggested workflows (and their Zapier components) for PassKit Membership
Change membership tiers when requests are approved or denied
Need to automate membership tier changes based on approval processes? This integration changes a member's tier in PassKit Membership whenever a request is approved or denied in ApproveThis. Streamline your membership management and ensure members are quickly elevated or demoted.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Change Tier
Change a members tier (identified by PassKit ID or External ID).
Create approval requests for new updates to passes
Want to ensure pass changes align with your organizational policies? This automation creates a new approval request in ApproveThis for every change in the PassKit database. Get the right approvals before modifications affect members' passes.
Zapier Components

Trigger
New Update to Pass
Triggers every time the pass record is updated in the PassKit database. E.g. Points added/removed, checked in/out
Action
Create Request
Creates a new request, probably with input from previous steps.
Send welcome emails for new approval requests
Manage new member integrations efficiently by sending a welcome email with PassKit Membership each time a new approval request is initiated in ApproveThis. This ensures your new members are warmly welcomed and informed as soon as approvals kick off.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Welcome Email
Sends a welcome email to an individual record.
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