
ApproveThis manages your ProspectPro Integration approvals.
April 17, 2025
Integration Category: Sales Crm
When Lead Management Meets Actual Decision-Making
Let's be real: most CRMs are great at storing contacts and terrible at getting anyone to actually make decisions about those contacts. That's where slapping ApproveThis onto ProspectPro changes the game. We're talking about turning your Dutch prospect data into clear next steps - without the endless Slack pings or forgotten follow-ups.
Why This Combo Works for Teams That Hate Waiting
ProspectPro nails the "who" and "what" of your Dutch B2B leads. ApproveThis handles the "who needs to sign off on this" without turning it into a bureaucratic nightmare. Together, they solve the three biggest approval headaches in sales ops:
- Leads rotting in CRM purgatory while waiting for committee sign-off
- Legal/compliance teams ghosting urgent prospect requests
- External partners needing approvals but not CRM access
Real-World Use Cases That Don't Suck
1. Auto-Approving High-Value Prospects (Before Competitors Do)
Picture this: Your sales team adds a new enterprise prospect in ProspectPro. Zapier instantly kicks off an ApproveThis workflow that:
- Routes to Sales Director if deal size >€50k
- Pings Legal if prospect is in regulated industry
- Auto-approves if lead scores 90+ on your ideal profile
Who benefits: Tech startups racing against funded competitors. Example: Amsterdam SaaS company reduced approval delays by 68% on hot leads.
2. Killing Manual Tag Updates After Approvals
No more "approved" Excel sheets that never sync back to CRM. When your compliance team approves a vendor prospect in ApproveThis:
- ProspectPro automatically tags them as "Compliance-Cleared"
- Denied prospects get tagged for legal review
- All updates happen before the approver finishes their coffee
Who benefits: Manufacturing firms dealing with EU supplier regulations. One Rotterdam parts supplier cut compliance overhead by 22 hours/month.
3. External Approvals That Don't Require CRM Access
Your accounting team needs to approve prospect payment terms but shouldn't have full CRM access. With ApproveThis:
- They get email/Slack approval requests
- Decisions sync back to ProspectPro tags
- Zero new user seats required in either system
Who benefits: Agencies working with freelance teams. A Utrecht marketing firm onboarded 12 contractors without buying extra CRM licenses.
Setup That Won't Make You Want to Quit Your Job
If you can connect Spotify to Alexa, you can handle this:
- Create a Zapier account (free tier works)
- Connect ProspectPro and ApproveThis as apps
- Pick your trigger (new prospect, contact update, etc.)
- Map key fields between systems (takes 2 minutes)
- Test with a live prospect - approvals should flow in <90 seconds
Pro tip: Start with one workflow (like high-value lead approvals) before scaling to complex scenarios.
Department-Specific Wins
Sales Teams: Stop Chasing Sign-Offs
Your AE adds a prospect. ApproveThis automatically routes based on:
- Deal size thresholds
- Industry risk factors
- Territory ownership rules
Approvers get nudged via email/Slack until they decide. No more "I didn't see the request" excuses.
Legal/Compliance: Actually Keep Up With Sales
Set automatic rules in ApproveThis:
- Require legal review for prospects in financial services
- Auto-approve prospects under €10k contract value
- Escalate unanswered requests after 24hrs
Bonus: All decisions automatically document themselves in ProspectPro.
Operations: Prove Your Value Beyond Spreadsheets
Use ApproveThis' real-time dashboards to show:
- Average approval time per department
- Bottlenecks in prospect onboarding
- Compliance adherence rates
Finally get credit for keeping the sales machine running.
Features You'll Actually Use
Beyond basic approvals, this integration shines with:
Vacation Coverage: Sales director OOO? Requests auto-reassign without dropping balls.
Calculated Fields: Auto-approve prospects scoring 80+ on your ICP checklist.
Email Approvals: Let execs approve directly from Gmail without login hassles.
Common Questions (From Real Skeptics)
"We already have ProspectPro workflows."
Cool - now add actual accountability. ApproveThis layers decision tracking on top of existing automations.
"Our approvers hate new tools."
They approve via email. Zero training needed. We've seen 70-year-old board members figure this out.
"What if Zapier goes down?"
Both systems have native email approvals as backup. You're covered.
Bottom Line
If your ProspectPro data isn't triggering real decisions faster than your Dutch competitors, you're leaving deals on the table. ApproveThis isn't another tool - it's the missing "act" button for your CRM.
Integrate with ProspectPro Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for ProspectPro
Suggested workflows (and their Zapier components) for ProspectPro
Create approval requests for new prospects
Automatically initiate an approval workflow in ApproveThis when a new prospect is added in ProspectPro. This integration helps ensure timely evaluations for new leads and supports data accuracy. *Note: Set up any necessary approval criteria in ApproveThis.*
Zapier Components

Trigger
New Prospect (Company)
Triggers when a new Prospect is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update prospect tags for approved requests
Automatically update a prospect's tags in ProspectPro when a request gets approved or denied in ApproveThis. This integration keeps your data current and organizes leads effectively. *Note: Verify tag settings in ProspectPro before using.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Update Tags
Update the tags associated with a specific prospect.
Create approval requests for new or updated contacts
When new or updated contacts are detected in ProspectPro, automatically start an approval process in ApproveThis to verify and validate contact data. *Note: Adjust the approval workflow to match your contact criteria.*
Zapier Components

Trigger
New or Updated Contact
Triggers when a Contact is created or updated.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update target audience for new approval requests
Automatically adjust the target audience status in ProspectPro when an approval request is received in ApproveThis, improving audience segmentation and lead qualification. *Note: Confirm the mapping between approval outcomes and audience status.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Update Target Audience Status
Update the target audience status for a specific prospect.
Create approval requests for new contacts
Initiate an approval workflow in ApproveThis every time a new contact is added in ProspectPro, ensuring that lead details are reviewed for quality. *Note: Customize your approval criteria for contact validation as needed.*
Zapier Components

Trigger
New Contact
Triggers when a new contact is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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