ApproveThis manages your Rafflys Integration approvals.

When Approval Management Meets Promotion Power

Let’s be real – most marketing teams using Rafflys live in two extremes. Either they’re paralyzed by endless email threads getting sign-offs on promo campaigns, or they’re rogue launching giveaways without proper checks. Neither ends well. ApproveThis fixes this by adding guardrails to Rafflys’ promotion engine without killing momentum. We’re talking automated approval workflows that trigger the second someone creates a new Rafflys campaign or lead gen form. Legal reviews budgets? Done in two clicks. VP needs to vet high-value giveaways? Automatically routed based on prize value. This isn’t about adding bureaucracy – it’s about removing the “hey, did you see my email?” chaos so marketing teams can actually hit their numbers.

Why This Combo Works for Mid-Sized Companies

Companies between 50-5k employees hit a wall where spreadsheets and Slack approvals don’t cut it anymore. Rafflys drives lead gen but creates three new problems: unchecked spending on promotions, compliance risks from unvetted campaigns, and lead qualification bottlenecks. ApproveThis plugs into those gaps through Zapier without needing to overhaul existing systems. Example: A $2M ARR e-commerce brand uses Rafflys for VIP customer giveaways. Their CFO wants visibility on any promo over $5k in product value. Instead of CC’ing finance on every Rafflys campaign, ApproveThis auto-routes high-value promotions to specific approvers based on calculated prize value. Approvers get email alerts they can approve/reject without logging into Rafflys – critical when working with external agencies or execs who won’t learn another tool.

Real Workflows for Actual Teams

Marketing Ops: From Lead Free-For-All to Qualified Pipeline

Rafflys captures leads from social promos – great until sales gets buried in unvetted contacts. Connect both platforms via Zapier to trigger approval workflows whenever Rafflys hits a new lead threshold. Here’s how a 200-person SaaS company handles it: Every 50 webinar signups from a Rafflys-powered LinkedIn contest kicks off an ApproveThis workflow. The marketing director reviews lead quality metrics (attendance rate, survey responses), then approves/denies passing leads to Salesforce. Denied? Leads go to nurture sequences. Bonus: ApproveThis’ calculated fields auto-flag leads from high-value target accounts for fast-track approval.

Finance Teams: Budget Controls That Don’t Require Micromanaging

Rafflys promo budgets can spiral without guardrails. ApproveThis adds conditional thresholds that make finance’s life easier. Say your loyalty team wants to run a $10k holiday giveaway. The Zapier integration pings ApproveThis with campaign details. If the prize value exceeds $7.5k, it’s routed to the CFO + legal. Under that? Auto-approved based on pre-set rules. One retail company cut approval delays on 68% of their campaigns this way – finance only intervenes when actually needed.

Compliance & Legal: Audit Trails for Every Campaign

GDPR. Sweepstakes laws. Industry-specific regulations. Rafflys tracks entries – ApproveThis documents who approved each campaign element. When a healthcare client runs a patient education contest, their compliance team requires documented reviews of all promotional messaging. The integration timestamps every approval/rejection with comments, stored alongside Rafflys campaign data. No more frantic searches through deleted Slack threads before audits.

Setting This Up Without IT Involvement

Zapier’s the glue here, and you don’t need to be a dev to make it work. Here’s the straight talk on setup:

1. Connect Rafflys to Zapier: Use Rafflys’ Zapier integration (they have a dedicated page here)
2. Trigger on what matters: New lead forms? Campaign submissions? Pick your starting point.
3. Map fields to ApproveThis: Rafflys campaign budget → ApproveThis’ calculated fields. Lead contact details → approval request metadata.
4. Set escalation rules: Use ApproveThis’ thresholds to auto-route based on $ value, lead score, or other criteria.

Pro tip: Start with one workflow (like high-value campaign approvals) before scaling. Most teams get this live in under 45 minutes.

Why This Isn’t Just Another Integration

Other approval tools make you choose between rigidity and chaos. ApproveThis adds structure to Rafflys without the overhead. Key differentiators:

• Approver experience matters: Legal teams live in email – ApproveThis works there. No forcing external partners into yet another portal.
• Calculated fields prevent human errors: Auto-flag campaigns exceeding budget by pulling Rafflys’ prize value into ApproveThis’ conditional logic.
• Vacation coverage that actually works: Approvers OOO? Workflows auto-reassign instead of stalling campaigns.

Who Actually Benefits from This Combo?

E-commerce & Retail: Flash sales need rapid approvals. Set thresholds where site-wide deals get CMO review, single-product promos auto-approve.

Healthcare & Finance: Compliance teams can review Rafflys campaign messaging pre-launch without becoming a bottleneck for every minor edit.

Agencies: Client approvals on Rafflys campaigns happen via email (their preferred method) with full audit trails you can bill against.

The Bottom Line

Rafflys drives growth – ApproveThis ensures that growth doesn’t outpace your controls. For companies scaling past the startup phase, this integration replaces “move fast and break things” with “move fast and document decisions.” The alternative? Letting approval chaos either slow you down or expose you to risks that could’ve been avoided with two clicks.

Next Steps for Teams Serious About Scaling

If your Rafflys usage is growing faster than your processes can handle:

1. Get an ApproveThis trial (takes 2 minutes)

2. Book a 15-minute workflow audit with our team to map your key Rafflys use cases

No consultant speak – just actionable steps to stop losing leads and budget in the approval shuffle.