
ApproveThis manages your Responsly Integration approvals.
April 17, 2025
Integration Category: Customer Support
When "Let Me Get Back to You" Costs Real Money
Here's the dirty secret nobody talks about in meetings: approval processes are where productivity goes to die. You've got customer feedback sitting in Responsly that could shape next quarter's product roadmap. Marketing campaigns waiting on legal sign-off. Vendor contracts stalled because someone's inbox ate the request. This isn't just annoying – it's expensive. Every day spent chasing approvals is money lost.
Why This Integration Doesn't Suck
ApproveThis and Responsly are like that rare combo of coffee and adrenaline – they wake up your processes without making everyone jittery. Responsly gets you clean customer feedback fast. ApproveThis slaps structure on your decision-making. Connect them through Zapier, and you've got a system where feedback automatically kicks off approvals, approvals trigger actions, and nobody has to play email tag.
What You're Not Getting Elsewhere
Most approval tools make external collaborators jump through hoops. ApproveThis? If your client can click "approve" in an email, they're good – no new logins, no added license fees. Combine that with Responsly's dead-simple feedback collection, and you've got a system that works for your team and the people outside your firewall.
Real Teams Actually Using This (No BS)
Customer Support Teams: From Screaming to Streamlining
Picture this: Your support team gets 50+ feature requests daily in Responsly. Right now, they're probably dumping these into a spreadsheet someone reviews quarterly. Connect Responsly to ApproveThis, and suddenly:
- High-impact requests auto-route to product leads
- Urgent bugs escalate to engineering managers
Example: A SaaS company reduced feature request turnaround from 45 days to 72 hours by auto-routing Responsly submissions through approval thresholds. $5k+ requests went straight to execs, smaller ones to team leads.
Marketing Teams: Kill the Creative Bottleneck
Responsly surveys show your audience hates the new campaign tagline. Great insight – now what? With this integration:
- Negative feedback triggers copy approval workflows
- Budget requests auto-generate when survey data shows high demand
An e-commerce brand used Responsly sentiment analysis to auto-route marketing asset approvals. When satisfaction scores dropped below 60%, new creatives needed CMO sign-off within 24 hours.
Operations Teams: Vendor Management That Doesn't Make You Want to Quit
Supplier evaluations in Responsly? Connect them to ApproveThis for:
- Automatic contract renewal approvals based on performance scores
- New vendor onboarding that actually follows compliance rules
A manufacturing firm saved 120+ hours/month by linking supplier feedback scores to PO approval thresholds. Scores below 4 stars? Required CFO review before reordering.
Setting This Up Without Losing Your Mind
1. Grab your Responsly data – surveys, feedback forms, whatever needs decisions
2. Zapier watches for new responses (takes 2 clicks)
3. ApproveThis auto-generates approval requests with actual context:
- Attach response data
- Set priority based on survey scores
- Apply your approval rules (thresholds, groups, etc.)
Pro Tip: Don't Be Basic
Use ApproveThis' calculated fields to auto-flag urgent requests. Example: If a Responsly survey shows >20% customer dissatisfaction, calculate that into a "priority score" that skips junior approvers.
The Quietly Powerful Features You'll Actually Use
Approval Thresholds That Do Math So You Don't Have To
Set auto-approve/deny rules based on Responsly data. Customer satisfaction score >80%? Auto-approve the budget request. <60%? Escalate to execs with one click.
Vacation Mode Isn't Just for Instagram
Approver OOO? ApproveThis automatically reroutes requests without breaking SLAs. Combines perfectly with Responsly's time-bound surveys – no more "Sorry, Karen's in Bali" excuses.
Email Approvals Your Grandma Could Handle
External partners get a simple approve/reject link in email. No logins, no passwords, no "how do I PDF this?" Support tickets reduced by 40% for teams using this with client-facing surveys.
Who This Actually Helps (No Fluff)
Mid-Market Companies Tired of Acting Small
You've outgrown spreadsheets but don't need SAP. This integration gives you enterprise-grade process control without the 6-month implementation. Scales from 50 to 5,000 employees because the approval rules grow with you.
Industries Where "Oops" Costs Millions
Healthcare, finance, manufacturing – if compliance isn't optional, combine Responsly's audit trails with ApproveThis' version-controlled approvals. Sleep better knowing exactly who approved what, and why.
Teams With Too Many Spreadsheets and Not Enough Time
If your "process" involves copying data between Responsly exports and Google Sheets, stop the madness. This integration automatically structures the chaos so you can actually use customer feedback instead of just collecting it.
Common Objections (And Why They're Wrong)
"We Already Have Approvals in [Other Tool]"
Cool. Do they handle conditional routing based on survey data? Allow external approvals without licenses? Automatically escalate when response scores tank? Didn't think so.
"Our Process Is Too Complex"
ApproveThis handles multi-department approvals, conditional logic, and legal review chains. One healthcare client manages 11-step compliance approvals triggered by patient feedback surveys. If they can do it...
"We'll Set It Up Later"
How many customer insights are rotting in Responsly right now because nobody reviewed them? Exactly. This isn't another tool – it's a way to actually use the data you're paying to collect.
How Not to Screw This Up
Do:
- Start with one high-impact workflow (vendor approvals, campaign sign-offs)
- Use calculated fields to auto-prioritize requests
- Set clear escalation rules for stale approvals
Don't:
- Try to automate every approval at once
- Forget to add context from Responsly responses
- Leave vacation delegates unassigned
Bottom Line: This Isn't About Approvals
It's about making decisions faster than your competitors. Responsly tells you what customers want. ApproveThis lets you act on it before the moment passes. Together? You stop debating and start doing.
Ready to Actually Use Your Customer Feedback?
Book a demo or start a free trial. Takes 8 minutes to set up your first automated approval flow. Less time than it takes to schedule your next "process improvement" meeting.
Integrate with Responsly Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Responsly
Suggested workflows (and their Zapier components) for Responsly
Create approval requests for new Responsly responses
When new responses are submitted in Responsly, create an approval request in ApproveThis. This integration streamlines decision-making by automatically routing responses for review. *Note: Map all required approval fields accordingly.*
Zapier Components

Trigger
Retrieve Response
Triggers when new answers are submitted in Responsly.
Action
Create Request
Creates a new request, probably with input from previous steps.
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