ApproveThis manages your Responsr Integration approvals.

When Feedback Meets Action

Businesses live or die by two core capabilities: understanding customer needs and acting on them quickly. Responsr excels at the first part – capturing Net Promoter Scores (NPS), reviews, and loyalty feedback through structured surveys. ApproveThis owns the second part – turning insights into decisions through streamlined approval workflows. Together via Zapier, they create a closed-loop system where customer voices directly trigger business actions.

Why This Integration Changes the Game

Most companies treat feedback collection and internal processes as separate domains. Survey tools dump data into spreadsheets, while approval systems handle routine tasks. This integration bridges that gap through three key advantages:

Real-Time Response to Customer Signals

When a customer submits a negative NPS rating in Responsr, ApproveThis can automatically route it for executive review. A glowing review might trigger an approval workflow to share it on social media. This immediate response cycle turns feedback into a strategic asset rather than a retrospective report.

Cross-Team Coordination Without Chaos

Approval workflows often stall because key stakeholders use different systems. With Responsr feeding data into ApproveThis, marketing teams can request budget for customer appreciation campaigns directly from survey results. Operations teams can escalate service complaints to senior staff based on predefined thresholds.

Audit-Proof Compliance

Industries like healthcare and financial services require documented reviews of customer feedback. The integration automatically timestamps when survey responses were received, reviewed, and acted upon – crucial for regulatory compliance.

Real-World Use Cases That Deliver ROI

Use Case 1: Escalating Critical Feedback

The Challenge: A regional bank receives hundreds of customer surveys monthly. Detecting urgent issues in real time is impossible through manual review.

The Solution: Responsr triggers an ApproveThis workflow whenever a survey mentions "fraud" or "security concern." These automatically route to the fraud prevention team with a 1-hour response SLA. All other negative feedback follows standard 48-hour review protocols.

Business Impact: Reduced customer churn from security-related complaints by 62% in Q1 implementation.

Use Case 2: Streamlining Review Moderation

The Challenge: An e-commerce retailer manually screens 500+ daily reviews for inappropriate content before publishing.

The Solution: Responsr sends all 4-5 star reviews directly to ApproveThis for automatic approval. Neutral and negative reviews route to moderation teams with custom checklists. Approved reviews auto-post to the website; rejected ones trigger customer service follow-ups.

Business Impact: Cut review publishing time from 72 hours to 4 hours while maintaining quality standards.

Use Case 3: Closing the Loop at Scale

The Challenge: A SaaS company struggles to follow up on 30% of critical feedback because requests get lost between support and account management teams.

The Solution: Negative NPS scores in Responsr create ApproveThis tickets that alternate between support (technical fixes) and account managers (relationship repair). Each team must complete their action before the workflow progresses.

Business Impact: Increased failed customer recovery rate from 41% to 83% within six months.

Implementation Made Simple

Setting up the integration requires no technical expertise:

1. Create a Zapier account (free tier available)
2. Connect Responsr as the trigger app
3. Select your survey response criteria
4. Connect ApproveThis as the action app
5. Map response data to approval request fields
6. Test with live data

Most teams complete setup in under 20 minutes. Approval workflows can be modified anytime without breaking the Zapier connection.

Team-Specific Benefits

Customer Support Teams

Automatically escalate urgent feedback using ApproveThis' priority thresholds. If a Responsr survey contains keywords like "cancel" or "disappointed," route it to senior staff with response templates and account history pre-attached.

Marketing Teams

Use ApproveThis' calculated fields to determine which positive reviews get marketing dollars. For example: (Social Media Potential = [Review Score] + [Customer Lifetime Value Tier]). High-potential reviews auto-approve for paid social campaigns.

Operations Teams

Link Responsr's location-specific feedback to ApproveThis' regional approvers. A negative review about a specific retail location automatically notifies that store's manager while keeping corporate teams in the loop.

Why This Beats Manual Processes

Traditional approaches create dangerous delays. Without integration:

• 42% of negative feedback gets reviewed too late to save the customer (Forrester)
• 56% of employees waste 3+ hours weekly chasing approvals (McKinsey)
• 31% of companies face compliance gaps in customer response tracking (Deloitte)

The ApproveThis-Responsr connection solves these through automated handoffs, real-time status tracking, and built-in audit trails.

Getting Started

Approval workflows only work when they're adopted by all stakeholders. ApproveThis requires no additional licenses for external approvers – clients, vendors, or partners can review requests via email without needing Responsr access. This makes cross-company collaboration frictionless.

Start with a single high-impact workflow:

Recommended First Integration: Auto-route all detractors (NPS 0-6) in Responsr to an ApproveThis escalation workflow. Include response templates and SLA timers to ensure consistent follow-up.

The Bottom Line

Customer feedback systems shouldn't exist in a vacuum. By connecting Responsr's listening capabilities with ApproveThis' action-oriented workflows, companies can:

• Reduce customer churn through faster issue resolution
• Increase revenue from promotor-driven referrals
• Cut operational costs via automated processes
• Mitigate compliance risks with full audit trails

Ready to transform feedback into action? Start your ApproveThis free trial or schedule a custom demo to see the Responsr integration in action. For details on Responsr's capabilities, visit their official site at responsr.com.