ApproveThis manages your RingCentral Events approvals.

When Approval Bottlenecks Meet Event Emergencies

Let’s face it: event planning is where good processes go to die. Between last-minute speaker changes, VIP ticket requests from C-suite folks, and budget approvals that somehow always land at 4:55 PM on Friday – most teams are one spreadsheet away from total mutiny. That’s where pairing ApproveThis with RingCentral Events turns “Oh crap” into “Handled.”

ApproveThis isn’t just another checkbox tool. It’s built for companies where every decision has three people who need to sign off and two more who’ll complain they weren’t consulted. Add RingCentral Events’ ability to manage registrations, promo codes, and live sessions? You’ve got a system that actually survives contact with real-world event chaos.

Why This Combo Doesn’t Suck

Most approval tools treat event workflows like they’re approving office supplies. RingCentral Events users need to:

• Stop rogue discount codes from tanking profit margins
• Get VIP lists approved without 17 reply-all emails
• Actually know who’s responsible when a speaker backs out

ApproveThis handles the “who said yes” part. RingCentral runs the event engine. Zapier (our favorite glue) sticks them together. The result? Less herding cats, more actually hitting deadlines.

Real Uses That Don’t Feel Like Corporate Bingo

1. Killing “Who Approved This?!” Moments for Event Registrations

Scenario: Your sales team just promised 20 VIP passes to a prospect. Your event platform shows 37 VIP registrations. Finance is already sharpening their knives.

Fix it: Zapier triggers an ApproveThis workflow every time someone registers in RingCentral Events. Route to:

• Sales managers (Did we promise this?)
• Event leads (Do we have space?)
• Finance (Does their PO check out?)

Approvers get everything in email – no logins needed. Deny a registration? It auto-updates in RingCentral. No spreadsheets, no “I thought you checked that.”

2. Discount Codes That Don’t Bleed Money

Scenario: Marketing wants a 40% promo for newsletter subscribers. Sales wants 25% for leads. Someone’s cousin just used both stacked codes.

Fix it: ApproveThis calculates discount impact in real-time using their Calculated Fields. If a request exceeds 30% total discount, auto-route to CFO. Approved? Zapier pushes the code to RingCentral Events with usage limits. Denied? Requestor gets told why before they clog your calendar with meetings.

Setup That Won’t Make You Hate Tech

For the “New Registration Needs Approval” flow:

1. In Zapier, make RingCentral Events’ Get Event Registrations trigger
2. Filter for VIP tickets, high-value clients, or whatever trips your alerts
3. Connect to ApproveThis’ Create Request action
4. Map registration data to approval fields (budget, attendee tier, etc.)

Total time? Less than the average “urgent” Slack thread about font sizes on event banners.

Who Actually Benefits (Besides Your Sanity)

Event Teams:

Stop being the human middleware between Sales’ promises and Reality. Set approval thresholds so small requests auto-approve, but big asks need sign-off. Vacation delegation means no more “Jen’s out, so everything’s stuck.”

Finance Teams:

See discount impacts before they hit the books. Approval thresholds auto-flag anything over $X. All decisions are tracked – no more “That loss was Marketing’s idea!”

External Partners:

Agency handling registration? Sponsor needs comp tickets? They approve via email (no ApproveThis logins) and you maintain control in RingCentral Events. No more shared passwords in Google Docs.

Why This Beats “Just Using Email”

Approvals get lost. People forget to CC. Someone’s out sick. ApproveThis adds:

Approval Groups: Need Marketing AND Legal to sign off on speaker contracts? Set them as parallel approvers. First to respond decides? Or require consensus? Your call.

Real-Time Dashboards: See which VIP invites are pending, which discounts are stuck in limbo, what sessions lack approvals. All syncs with RingCentral Events’ data.

Escalation Paths: If a high-value registration isn’t approved in 24hrs, auto-notify the director. Because “I didn’t see the email” shouldn’t cost you a client.

Common “Yeah, But…” Moments

“We Have Developers – Can’t We Build This?”

Sure. If you want to spend 3 months and $20k replicating features ApproveThis has today. Their Zapier integration works now, scales as you grow, and doesn’t break when RingCentral updates their API.

“Our Process Is Too Complex”

ApproveThis handles multi-step approvals with conditional logic. Example:

Under $1k discount? Auto-approved. $1k-$5k? Needs manager + finance. Over $5k? Add VP review. All while pulling live data from RingCentral Events on remaining budget.

Getting Started Without the BS

1. Grab an ApproveThis trial – takes 2 minutes
2. Connect to RingCentral Events via Zapier (they’ve got pre-built templates)
3. Start with one workflow: Maybe session approvals or VIP registrations
4. Let teams customize their approval rules without IT hand-holding

Biggest mistake teams make? Overcomplicating phase one. Start where approvals hurt most, show ROI, then expand.

Bottom Line: Approval Tools Should Fix Problems, Not Create New Ones

ApproveThis + RingCentral Events works because it’s not about “digital transformation” buzzwords. It’s about:

- Sales not overpromising comp tickets
- Marketing launching promos that don’t require cleanup
- Event teams sleeping the night before go-live
- Finance actually trusting the numbers

If your current process involves more herding than actual work, maybe stop arguing in Slack threads and fix it.

Next Steps (Pick One)

A) Try ApproveThis free – connect to RingCentral Events in 15 minutes
B) Book a demo – we’ll tailor it to your event workflows
C) Keep pasting approvals into email chains and hope CC’d people actually read them

Pro tip: C always ends badly.