ApproveThis manages your Selar Integration approvals.

Why Approval Automation Matters When Money’s Moving

Let’s cut to the chase: if your team sells digital products, courses, or services through Selar, you’re dealing with two realities. First, every sale is a tiny fire that needs immediate attention – whether it’s delivering access, triggering fulfillment, or logging revenue. Second, someone (probably multiple someones) needs to greenlight critical actions before those fires get put out. Enter ApproveThis – the approval layer that keeps Selar-powered sales from turning into logistical dumpster fires.

What Happens When Your Storefront Meets Approval Guardrails

Selar handles the money part beautifully. But between “payment received” and “customer satisfied,” there’s often a no-man’s land of internal checks. Think refund approvals, high-ticket sales that need manager sign-off, or content updates requiring legal review. Without structure, these pauses in your process become where deals go to die slowly in Slack threads.

ApproveThis fixes this by adding enforceable rules to your Selar sales pipeline. When a sale hits Selar, Zapier automatically fires off an approval request with all relevant details. The right people review, approve (or reject), and everything updates in real time – no license seats required for external partners or clients.

Real Teams Doing Real Things With This Combo

The Digital Course Factory

Imagine an education company selling $2,000 certification programs through Selar. Their problem? Enterprise clients need purchase order approvals before access is granted. Pre-ApproveThis, sales would email finance, finance would lose the thread, clients would churn. Now? Selar sales trigger PO approval workflows in ApproveThis. Finance gets email alerts with direct approve/reject links, thresholds auto-approve repeat customers, and denied requests escalate to VPs. Result: 68% faster fulfillment on enterprise deals.

The Content Agency With Client Handcuffs

A marketing agency sells whitepaper packages via Selar. Every client wants to approve outlines before writers start. Before automation, account managers played carrier pigeon between Selar order notes and client emails. Now? New Selar sales auto-generate approval requests routed to clients via ApproveThis’ email-based system. Clients review drafts in ApproveThis’ portal (no login needed), comments are logged, and approvals kick off the writing team’s Trello board. 23 hours saved weekly.

The Compliance-Haunted SaaS Company

A B2B software seller uses Selar for add-on purchases. Their legal team requires contract reviews for deals over $10k. Previously, sales would miss thresholds until invoices got stuck in accounting purgatory. Now? ApproveThis uses calculated fields to flag high-value Selar sales, routes them to legal via sequential approvals, and auto-updates Salesforce once cleared. Legal gets breathing room, sales doesn’t have to play lawyer.

Setting Up Your Selar-to-ApproveThis Firehose

Here’s the brass tacks on connecting these tools via Zapier:

1. Trigger: New Sale in Selar
2. Action: Create Approval Request in ApproveThis

Map these Selar fields to ApproveThis:

• Customer email → Requester info
• Product name → Request title
• Order value → Calculated field for approval thresholds

Pro tip: Use ApproveThis’ conditional logic to route $50 upsells differently than $5k enterprise purchases. No need to make your VP approve coffee mug merch sales.

Why This Isn’t Just Another “Integration”

Most Zapier combos just shuffle data. This one does surgical strikes on business bottlenecks:

For Finance Teams: Approval thresholds mean Janet from AP isn’t manually checking if that $9,700 Selar sale needs CFO eyes. Auto-escalation handles it while she focuses on real work.

For Ops Managers: Vacation delegation stops approvals from piling up when John’s climbing Machu Picchu. Clients never know he’s offline because requests auto-reroute to his deputy.

For External Partners: Vendors approve manufacturing orders via email without getting Selar logins. Branding stays on your storefront, control stays in your court.

The Nuts and Bolts You Actually Care About

ApproveThis plays nice with Selar’s API through Zapier, but here’s what matters:

No Approval Bottlenecks: Set up parallel approvals so marketing and legal can review the same Selar product update simultaneously instead of playing tag.

Audit Trails That Don’t Lie: When a client claims they never approved that $20k website copy project, pull the ApproveThis log showing their sign-off timestamped 3 minutes after the Selar sale.

Client-Proof Workflow: Customize approval request emails to match your Selar store’s branding. No “approvethis.com” logos confusing your enterprise buyers.

When to Wave Off This Integration

This isn’t tech for tech’s sake. If your Selar store sells $5 PDFs with instant downloads, keep it simple. But if any of these ring true, pay attention:

- Your fulfillment team has ever delivered the wrong product because a sale wasn’t vetted

- Accounting’s found “surprise” Selar sales that bypassed purchase approvals

- Clients complain about approval delays killing momentum post-purchase

The Silent Killer of Ecommerce Teams (And How to Fix It)

Approval delays aren’t just annoying – they’re revenue leaks. A Selar customer who waits 3 days for access approval is 4x more likely to demand a refund. ApproveThis plugs that leak by turning multi-day approval marathons into 10-minute email reviews.

It’s not about adding process. It’s about enforcing the good decisions your team already wants to make but can’t because they’re drowning in Selar order emails.

Getting Started Without the BS

Here’s your zero-fluff game plan:

1. Grab an ApproveThis trial – takes 3 minutes

2. Connect your Selar account to Zapier

3. Build your first approval workflow: Start with high-risk sales (over $X, new clients, etc.)

4. Test with real orders: Use your next 5 Selar sales as guinea pigs

5. Scale what works: Roll out to other products/teams once kinks are ironed

The Bottom Line for Grown-Up Businesses

If you’re managing Selar sales with a “hope everyone CCs the right people” strategy, you’re leaving money and sanity on the table. ApproveThis adds the guardrails your team needs to move fast without breaking things – especially when breaking things means pissed-off clients or accounting nightmares.

This isn’t about more approvals. It’s about the right approvals happening at the right time, with less effort. Because in 2024, “I didn’t see the email” isn’t an excuse – it’s a liability.

See how it works – or keep playing approval whack-a-mole. Your call.