
ApproveThis manages your Sindup Integration approvals.
April 17, 2025
Integration Category: Social Marketing
When Market Intelligence Meets Approval Automation
Let's get real: your team's swimming in market data from Sindup, but actually using that intel? That's where the wheels fall off. Three departments need to sign off on every campaign adjustment. Legal's buried in revision requests. Your competitive analysis collects dust while waiting for budget approvals.
ApproveThis plugs directly into Sindup via Zapier, turning those "we'll get back to you" approval black holes into automated workflows that match your actual decision process. We're talking about making your strategic data actually actionable – without license headaches or forcing external partners to learn new tools.
Why This Combo Works (When Other Tools Choke)
Sindup's great at telling you what's happening in your market. ApproveThis handles the "who needs to greenlight this?" piece. Together, they solve the two biggest problems in strategic execution:
Speed Without Chaos
Marketing team finds competitor pricing intel in Sindup? Instead of Slack pings to Finance and Legal, ApproveThis automatically routes approval requests based on deal size, region, or product line. Approvers get everything they need to decide in the request – no hunting through folders.
Compliance That Doesn't Require a PhD
Automated audit trails show exactly who approved what Sindup data, when, and why. Calculated fields in ApproveThis can auto-approve small budget shifts under $5k while flagging larger changes for C-suite review. No more "I thought you handled it" emails.
Real Workflows for Actual Humans
Forget theoretical use cases. Here's how mid-size companies are using this integration right now:
Scenario 1: From Data to Decision in 48 Hours Flat
The Problem: Your competitive intel team updates Sindup folders daily. By the time Marketing gets approvals to adjust campaigns, the window's closed.
The Fix: New Sindup content → Auto-create ApproveThis request with:
- Priority level based on competitor threat score
- Pre-built options for budget allocation
- Auto-routing to Product/Marketing/Legal based on content type
Who's doing this: A 300-person SaaS company cut campaign adjustment time from 14 days to 2 days. CFO saved 8 hours/month manually checking Sindup reports.
Scenario 2: Client Reporting That Doesn't Suck
The Problem: Agency clients demand real-time visibility into campaign changes, but you can't give them Sindup access.
The Fix: Client-facing ApproveThis portal shows only relevant Sindup data. Clients approve/reject via email without logging in. Auto-update Sindup folders with client decisions and comments.
Who's doing this: A digital agency reduced client approval loops by 62% while actually increasing deal size – clients trust the transparent process.
Department-Specific Wins
Marketing Teams
Stop begging for budget approvals. Set approval thresholds in ApproveThis:
→ Under $10k? Auto-approved if campaign ROI >15%
→ $10k-$25k? Needs Marketing Director + Finance
→ Over $25k? Escalate to CMO with Sindup competitor analysis attached automatically
Operations
New vendor contract in Sindup? Approval workflow pings Legal, Security, and Finance in sequence. Vacation delegation means no single approver bottlenecks. Bonus: Auto-archive rejected contracts with rejection reasons logged.
Product Teams
User research in Sindup needs stakeholder sign-off? ApproveThis routes:
→ Engineering lead reviews technical feasibility
→ PM prioritizes against roadmap
→ Legal checks compliance risks
All while keeping the actual research data secure in Sindup.
Setting This Up Without Losing Your Mind
We've seen customers get this rolling in under 2 hours. Here's the playbook:
Step 1: Connect the Pipes
In Zapier, link your Sindup account to ApproveThis. Choose triggers like:
• New folder content in Sindup
• Updated competitive alerts
• Client feedback submissions
Step 2: Build Your Decision Matrix
In ApproveThis, set rules like:
"If Sindup content tagged 'urgent' → Notify CMO immediately
If budget impact >$50k → Require CFO approval
If legal risk score >7 → Auto-include General Counsel"
Step 3: Test With Real Data
Run a live Sindup report through the flow. Watch how ApproveThis:
1. Pulls relevant metrics into approval request
2. Routes to correct approvers
3. Updates Sindup status automatically post-approval
The Killer Feature Everyone Misses
ApproveThis doesn't require approvers to have Sindup licenses. Game-changer for:
External Partners: Clients approve campaign changes seeing only approved Sindup data snippets, not your full platform.
Cross-Department Reviews: Legal can approve contract terms without needing access to marketing's entire Sindup dashboard.
Exec Teams: Board members get summarized reports with one-click approval – no training needed.
When to Think Twice
This integration slays for strategic approvals, but isn't a magic bullet:
Not For: Real-time stock trading decisions (we're not that fast)
Works Best When: You have clear approval rules (even if they're complex)
Requires: Basic Sindup folder organization (tagging is your friend)
What's Next?
If your Sindup data's stuck in approval purgatory:
1. Grab an ApproveThis trial
2. Connect to Sindup via Zapier (takes 15 minutes)
3. Clone our pre-built approval templates
Or book a 20-minute demo where we'll show exactly how a 500-person manufacturing company cut RFP response time by 40% using these two tools.
Final Reality Check
This isn't about fancier software. It's about making your existing Sindup investment actually move the needle. ApproveThis removes the human bottlenecks so your strategic data leads to real decisions – not just pretty reports.
Integrate with Sindup Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Sindup
Suggested workflows (and their Zapier components) for Sindup
Create approval requests for new folder contents
Trigger an approval request in ApproveThis when new folder content is collected in Sindup to ensure timely review and decision-making. *Note: Configure supporting filters as needed.*
Zapier Components

Trigger
New Folder Content
Triggers when a new content is collected in a folder.
Action
Create Request
Creates a new request, probably with input from previous steps.
Validate folder contents for approved requests
Automatically validate folder content in Sindup when an approval workflow is completed in ApproveThis, streamlining content management. *Note: Ensure folder content mapping is correctly set up.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Validate Foldercontent
Validate a content in a folder
Set folder comments for new approval requests
Automatically add comments to folder content in Sindup when a new approval request is initiated in ApproveThis, providing context for reviewers. *Note: Customize comment text as needed.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Set Comment
Set comment to folders content.
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