ApproveThis + StreetText: The Approval Automation Power Move Your Team Needs

Why This Integration Isn’t Just Another Zap

Let’s cut to the chase: approval processes suck. But they suck less when your lead gen tool talks directly to your approval system. StreetText captures leads like a champ. ApproveThis slaps structure on your decision-making. Together? They’re the tag team that keeps marketing ops from becoming a bottleneck circus.

The StreetText Edge Meets Approval Muscle

StreetText isn’t just another form builder – it’s your automated lead machine. But even the slickest funnel needs human decisions: Which leads get premium follow-up? When do high-value prospects trigger sales outreach? That’s where ApproveThis comes in, adding guardrails without slowing down the train.

Here’s the kicker: ApproveThis approvers don’t need StreetText licenses. External clients, contractors, or that exec who only wants email approvals? They stay in the loop without bloating your software costs. Meanwhile, your core team keeps crushing it in StreetText.

Real-World Workflows That Don’t Feel Like Work

Use Case 1: The Instant Lead Filter

Picture this: A marketing agency runs ads for 12 clients. StreetText captures leads 24/7. Instead of drowning in unqualified contacts, their Zapier integration pings ApproveThis when high-intent leads hit specific automations. The client’s sales lead gets an email: “Approve this lead for $500 ad spend increase?” One click, and StreetText adjusts budgets automatically.

Who kills it with this: Franchise businesses approving local promo requests, agencies managing multiple client budgets, B2B teams qualifying enterprise leads before sales engagement.

Use Case 2: The Approval Data Sync

Your sales team approves a custom demo request in ApproveThis. Zapier instantly updates the StreetText contact record with “Approved for Technical Demo” tags. Now the marketing team knows not to blast them with entry-level nurture emails. No spreadsheets. No “Hey, did we approve this?” Slack messages.

Spotlight: SaaS companies handling tiered pricing approvals, event marketers coordinating VIP experiences, product teams gatekeeping beta access.

Use Case 3: The Two-Way Street

New StreetText contact? Auto-create an ApproveThis request to vet them against compliance checklists. Approval comes through? StreetText pushes them into high-touch campaigns. Denied? They get the general nurture track. All while your legal team sleeps soundly, knowing no unvetted leads hit the sales pipeline.

Home run for: Healthcare marketers needing HIPPA compliance checks, financial services vetting accredited investors, edu-tech handling underage signups.

Setting This Up Without Losing Your Mind

Zapier’s the glue here, and it’s stupid simple:

1. Grab your Zapier account (free tier works)
2. Connect StreetText and ApproveThis as apps
3. Pick your trigger: “New Contact” in StreetText or “Request Created” in ApproveThis
4. Map the key data points (we’re talking 2 minutes tops)
5. Test with a real lead/approval – no coding PhD required

Pro tip: Use ApproveThis’ calculated fields to auto-approve leads under $1k value, or escalate big deals to execs. StreetText’s lead scoring becomes your approval criteria.

Department Wins That Actually Matter

Marketing Teams: Stop Being the Approval Police

Your StreetText campaigns generate leads, not approval chase-downs. Set thresholds where regional managers auto-approve local leads. Use approval groups to loop in sales only when deals hit specific criteria. Suddenly, you’re the facilitator, not the nag.

Sales Ops: Pipeline Without the Potholes

New lead approved? Their StreetText record gets tagged with approval details before hitting your CRM. No more selling to unqualified leads because someone forgot to check approvals. Plus, vacation delegation means deals don’t stall when Bob’s on PTO.

Leadership: Visibility That Doesn’t Require Micromanaging

The ApproveThis dashboard shows real-time approval stats: How many high-value leads stuck in review? Which campaigns have the fastest approval rates? Sync this with StreetText’s analytics, and you’ve got boardroom-ready metrics without the manual grind.

The Bottom Line

This isn’t about automation for automation’s sake. It’s about removing the crap that makes teams resent processes. StreetText keeps your funnel full. ApproveThis keeps decisions moving. Together via Zapier? They’re the workflow cheat code for companies too busy growing to play approval whack-a-mole.

Next Steps (No BS)

If you’re using StreetText and still handling approvals via email chains or worse – paper forms – it’s time to adult. ApproveThis has a free trial that’ll take less time than your next Zoom call. Pair it with your existing StreetText account, and you’re automating approvals before lunch.

Or book a 15-minute demo. We’ll show how a construction company slashed equipment purchase approval times by 80% using these exact integrations. No upsell. Just proof that smart approvals make teams look good without the busywork.