
ApproveThis manages your Text-Em-All Integration approvals.
April 17, 2025
Integration Category: Phone
The Unlikely Power Couple You Didn't Know You Needed
Let's cut through the noise: most businesses treat approvals and mass communication like separate problems. ApproveThis handles your "yes/no" decisions. Text-Em-All blasts out your messages. But when you connect them through Zapier? That's when you discover the secret sauce for companies stuck in approval purgatory while trying to keep teams, clients, or entire workforces in the loop.
Think about your last bottleneck. Was it waiting for three executives to approve an emergency maintenance alert? A client change order stuck in email limbo while field crews sat idle? These aren't separate issues – they're symptoms of approval processes and mass communication tools living in different universes.
What Happens When You Mash These Tools Together
ApproveThis brings structure to your chaos with customizable approval workflows. Text-Em-All (https://www.text-em-all.com/) delivers messages at scale without the headache. Combine them, and you get:
- Approval chains that automatically trigger mass notifications
- Inbound texts that kick off urgent decision processes
- Broadcast updates that require zero manual follow-up
Here's the kicker: approvers don't need Text-Em-All licenses. That means you can loop in external contractors, clients, or board members without buying extra seats. Try that with your current setup.
Real-World Use Cases That Don't Suck
1. Emergency Response Without the Panic
Construction company example: When severe weather hits, site managers text "SHUTDOWN" to your Text-Em-All number. Zapier creates an ApproveThis request that routes to safety officers. Once approved, automatic texts go to all crews via Text-Em-All. Bonus: ApproveThis' vacation delegation ensures someone's always available to approve, even during hurricanes.
2. Client Change Orders That Don't Kill Profit Margins
Marketing agency scenario: Clients text scope changes to your dedicated line. ApproveThis calculates new costs using calculated fields, routes for internal approval, then auto-sends updated terms via Text-Em-All blast. No more "I thought you approved that!" texts at midnight.
3. HR Announcements That Actually Get Read
Manufacturing use case: Benefits change approval triggers a Text-Em-All broadcast to 500+ workers. Real-time tracking in ApproveThis shows exactly when each department head gave the green light. No more "the left hand didn't text the right hand" situations.
Setting This Up Without Losing Your Mind
Connect ApproveThis and Text-Em-All in Zapier (takes 9 minutes if you're moderately caffeinated):
- Create Zapier account (free tier works)
- Connect ApproveThis using API key from settings
- Authenticate Text-Em-All via their Zapier integration
- Choose trigger (e.g., "New Inbound Text")
- Set action (e.g., "Create Approval Request")
- Test with a live text message
Pro tip: Use ApproveThis' approval thresholds to auto-approve routine messages under $500 while flagging big-ticket items for human review.
Which Teams Benefit Most (And How)
Operations Teams
Field service companies use this combo to approve/dispatch crews via text. Supervisor approves overtime request in ApproveThis → automatic shift update texts go out through Text-Em-All. Cuts response time from hours to 11 minutes (actual client average).
Procurement Departments
Manufacturers automate purchase order approvals that trigger vendor update texts. Approval groups in ApproveThis ensure buyers, legal, and finance all sign off before any "order confirmed" texts ship. Reduces duplicate orders by 37% according to one aerospace supplier.
HR & Internal Comms
Approved policy changes in ApproveThis automatically become Text-Em-All broadcasts. Real-time tracking proves every employee received updates. One healthcare network slashed compliance training delays by 83% using this method.
Why This Isn't Just Another Integration
Most app integrations just shuffle data. This one actually changes how decisions get made and communicated:
- Approval chains become communication triggers
- Mass texts gain audit trails
- Field teams get updates without 17 follow-up calls
ApproveThis adds structure; Text-Em-All adds reach. Together, they prevent these classic fails:
→ "The permit was approved but nobody told the crew"
→ "We texted clients before legal signed off"
→ "The emergency alert got stuck waiting for Karen's approval"
Making It Work For Your Size
50 employees? Start with basic approval→text flows for HR policies or IT requests. 5,000 staff? Layer in calculated fields for budget approvals tied to department-specific broadcast lists. The scale comes from:
- Approval groups handling regional vs HQ decisions
- Text-Em-All's segmentation matching ApproveThis' conditional logic
- Automated reminders that actually get responses (unlike your emails)
Bottom Line
If your approval processes still rely on people remembering to hit "send" on important updates, you're bleeding time and money. This integration turns approvals into automatic communication triggers – with built-in oversight so you don't accidentally text 10,000 people without authorization.
ApproveThis isn't just another layer of bureaucracy. When connected to Text-Em-All via Zapier, it becomes the central nervous system for coordinated decision-making and mass communication. Less chasing down signatures. More actually getting work done.
Next step: Register for ApproveThis, connect your Text-Em-All account in Zapier, and automate your first approval→broadcast flow. Or schedule a demo to see how construction companies and hospital networks are using this combo to shave days off critical processes.
Integrate with Text-Em-All Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Text-Em-All
Suggested workflows (and their Zapier components) for Text-Em-All
Create approval requests for new inbound texts
Keep your team informed and make decisions swiftly with this integration. Whenever a new text is received in Text-Em-All, an approval request is automatically created in ApproveThis, ensuring that important messages are reviewed promptly and responses are coordinated efficiently.
Zapier Components

Trigger
New Inbound Text
Triggers when a Text is received.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send broadcasts for approved approval requests
Streamline your communication workflow by sending out important announcements. Once an approval request in ApproveThis is initiated, this integration sends a broadcast message via Text-Em-All to relevant parties, ensuring swift dissemination of crucial information.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Broadcast
Sends Text Message to multiple users.
Initiate approval workflows on broadcast status changes
Ensure your broadcast communications are in line with company policies and strategies. This automation triggers a new approval workflow in ApproveThis whenever a broadcast's status changes in Text-Em-All, facilitating strategic oversight and timely action on broadcast messages.
Zapier Components

Trigger
Broadcast Status Change
Triggers when broadcast status is changed.
Action
New Request
Triggers when a new approval request workflow is initiated.
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