How ApproveThis + RecurPost Cuts the B.S. Out of Social Media Approvals

Let’s cut to the chase: social media moves fast, but your approval process doesn’t have to be the reason your team misses the party. If you’re using RecurPost to schedule content but still chasing down approvals over Slack threads or CC’ing 12 people on emails that get buried, we’ve got news for you. ApproveThis isn’t here to add another layer of bureaucracy – we’re here to automate the red tape so your team can actually focus on creating content that matters.

Why This Combo Works (When Other Tools Just Add Noise)

RecurPost handles the “when” and “where” of social posts. ApproveThis handles the “who said yes.” Together through Zapier, they fix the most broken part of content workflows: getting final sign-off without the endless follow-ups.

What RecurPost Does Well:

• Recycles evergreen content (because not every post needs to be Pulitzer-worthy)
• Schedules across platforms (so you’re not hopping between 5 apps)

Where ApproveThis Comes In:

• Auto-routes drafts to the right approvers (no more “Wait, was Legal supposed to review this?”)
• Shuts down rogue posts that skip review (we’ve all seen that intern’s meme go sideways)
• Gives stakeholders one-click approve/deny power without needing a RecurPost login (because your CMO isn’t memorizing another password)

Real-World Fixes for Teams Tired of Approval Chaos

This isn’t about theory. These are the exact scenarios where marketing teams stop wasting time on busywork:

Use Case 1: Stop Guessing If That Post Got Cleared

The Problem: Your social lead schedules a promo post in RecurPost. Two days later, someone in Legal asks, “Wait, did we approve that discount wording?” Cue panic.

The Fix: Connect RecurPost’s “New Update Posted” trigger to ApproveThis. Every scheduled post auto-generates an approval task for Legal/Compliance. If it’s not approved in 24hrs, ApproveThis escalates it to the CMO’s inbox. No more “I thought you checked it!”

Who Needs This: E-commerce brands running flash sales. Healthcare orgs with compliance-heavy content. Any team where a typo could mean lawsuits.

Use Case 2: Turn Approved Content Into Actual Posts (Without the Copy-Paste Dance)

The Problem: Your HR team finally approves the job post… but now someone has to manually rebuild it in RecurPost. Waste of time.

The Fix: When ApproveThis marks a request as approved, Zapier auto-pushes the final copy + visuals to RecurPost as a one-off post. HR gets audit trails, social team skips data entry.

Who Needs This: Franchise businesses approving local promotions. Enterprise teams where every department thinks they’re “too busy” to follow the process.

Use Case 3: Stop Losing Good Content in Approval Purgatory

The Problem: Your agency client approved a content batch… but the posts are stuck in a RecurPost folder nobody checks.

The Fix: Approved requests in ApproveThis auto-add content to RecurPost libraries with tags like “Q3-Campaign-Approved.” No more digging through email chains to find what’s cleared.

Who Needs This: Marketing agencies managing 10+ client accounts. Teams repurposing webinar content into social snippets.

Setting This Up Without Losing Your Mind

If you’ve ever tried to connect tools and ended up with a Zapier loop from hell, relax. This takes 15 minutes:

1. Connect the Apps: In Zapier, link your ApproveThis and RecurPost accounts (admin rights required).
2. Pick Your Trigger: Like “When a New RecurPost Update is Scheduled”
3. Map the Data: Tell Zapier which post details (copy, links, etc.) to send to ApproveThis
4. Set Approval Rules: In ApproveThis, define who approves what (ex: Legal reviews all posts with “% off”)
5. Test With a Dummy Post: Better to fail now than when your CEO’s post is pending

Why Your Team Leads Will Actually Use This

Because nobody adopted that last tool HR forced on everyone. Here’s the real sell:

For Marketing:

Cut the time from “final draft” to “approved” by 80%. Use approval thresholds so only posts over $10k budgets need exec review. The rest auto-clear.

For Operations:

Kill the spreadsheets tracking what’s approved. Real-time dashboards show every post’s status. Vacation delegation means no bottlenecks when approvers are OOO.

For Client Services:

External clients approve posts via email (no logins). Every approval/rejection time-stamped for billing disputes. Calculated fields auto-flag posts exceeding agreed monthly volumes.

The Bottom Line (No Fluff)

ApproveThis isn’t “another tool.” It’s the missing layer that makes RecurPost actually work for companies where posts can’t just wing it. If your approval process still involves PDF attachments and reply-all emails, you’re leaving both speed and compliance on the table.

Ready to stop being the approval bottleneck? Book a 12-minute demo or start a free trial. No sales scripts – just a real engineer showing how you’ll cut approval delays by Friday.