
ApproveThis manages your Thoughtly Integration approvals.
April 17, 2025
Integration Category: Customer Support
Why Bother Connecting ApproveThis and Thoughtly?
Let’s cut to the chase: most approval processes suck. They’re slow, chaotic, and about as fun as watching paint dry. Now imagine if your team could handle customer service escalations, sales approvals, and operational greenlights without the endless Slack pings, CC’d emails, or “Hey, did you see my request?” follow-ups. That’s what happens when you connect ApproveThis (the approval muscle) with Thoughtly (the AI phone agent brain) via Zapier. It’s like giving your approval workflows a double shot of espresso.
Here’s the deal: Thoughtly’s AI handles customer calls, sales outreach, and support – but when those interactions need human judgment (like approving refunds, escalating issues, or greenlighting proposals), ApproveThis steps in to automate the decision-making chain. The result? Faster resolutions, fewer dropped balls, and approvers who don’t need to learn yet another tool.
Three Ways This Combo Actually Makes Money
We’re not here to talk about “synergy” or “streamlining.” Let’s talk about how this integration helps companies between 50-5,000 employees stop leaving cash on the table:
1. Customer Support That Doesn’t Make Customers Hate You
Picture this: A pissed-off customer calls about a defective product. Thoughtly’s AI agent collects details, then automatically creates an ApproveThis request for a replacement or refund. The approval chain fires off – maybe it needs a manager’s sign-off for amounts over $500, or requires warehouse confirmation before shipping replacements. Once approved, Thoughtly instantly calls the customer back with the resolution. No 24-hour wait. No “we’ll escalate this.” Just handled.
Who this saves: E-commerce companies bleeding money on avoidable returns, SaaS businesses needing to approve account credits without making customers wait.
2. Sales Teams That Close Deals Instead of Chasing Paperwork
Your AI sales agent (Thoughtly) books a meeting with a hot lead. They want a custom proposal with special pricing. Instead of the sales rep manually begging for approvals, ApproveThis automatically routes the request to the right decision-makers based on deal size or client tier. Once approved, Thoughtly schedules a follow-up call to present the offer while the iron’s hot.
Who this saves: B2B sales orgs where 20% of deals die in approval limbo, MSPs needing to approve custom service bundles.
3. Operations That Don’t Require a PhD in Follow-Ups
New vendor contract needs legal review? Thoughtly flags it during a supplier onboarding call, ApproveThis routes it through legal and finance with deadline reminders, and once signed, Thoughtly’s AI updates the vendor portal. All without someone manually herding cats across departments.
Who this saves: Healthcare providers managing patient intake approvals, logistics companies approving freight exceptions.
The Nuts and Bolts: How This Actually Works
Here’s the technical part – but we’ll keep it simple. You’re using Zapier as the middleman between ApproveThis and Thoughtly. No coding, just point-and-click setups:
Use Case 1: Auto-Create Approval Requests from AI Calls
When Thoughtly’s AI detects a call that needs human approval (like a complex return or custom quote), Zapier triggers ApproveThis to:
- Route to specific approvers based on $ amount or issue type
- Set deadlines (“Approve within 2 hours or escalate”)
- Auto-deny requests that miss SLAs
Real-world example: A telecom company uses this to approve service upgrades during retention calls – 65% faster than their old email-based process.
Use Case 2: Update Customer Records When Approvals Happen
Approved a discount in ApproveThis? Zapier tells Thoughtly to log this in the customer’s profile, so the next AI call knows what offers are available. No more “Wait, I thought that was approved?” moments.
Use Case 3: Trigger Post-Approval Actions Instantly
When an approval is granted in ApproveThis (say, for a loan application), Thoughtly’s AI immediately calls the customer with next steps. No lag time, no manual handoffs.
Setup That Takes Less Time Than a Coffee Break
If you can set up a Zoom meeting, you can connect these tools:
- Create a Zapier account (free tier works)
- Choose a Thoughtly trigger (e.g., “New High-Priority Call”)
- Set ApproveThis as the action (e.g., “Create Approval Request”)
- Map fields (e.g., pull customer ID from Thoughtly into ApproveThis)
- Test with real data (like approving a $100 refund)
Pro tip: Use ApproveThis’ calculated fields to auto-approve routine requests (under $X, certain service types) so only exceptions hit human inboxes.
Why Your CFO Won’t Hate This
Approvers don’t need Thoughtly licenses. Your legal team can review contracts in ApproveThis without paying for another seat in your comms platform. External partners (vendors, clients) can approve stuff via email without getting added to your systems. That’s the hidden ROI – fewer SaaS licenses, less training, and way fewer “I’m locked out” support tickets.
Teams That Stop Drowning in BS After This Integration
Customer Support:
Escalate complex issues without leaving Thoughtly. Approve exceptions (like warranty overrides) in one click from their inbox. SLAs actually get met because reminders auto-fire to dawdling approvers.
Sales Ops:
Deals don’t stall waiting for legal to review contracts. Custom pricing gets approved before competitors swoop in. Approval thresholds mean small discounts auto-approve, big ones go up the chain.
Finance:
No more surprise approvals. All requests hit ApproveThis with audit trails, and conditional routing means the $50K CAPEX request doesn’t accidentally go to an intern.
The Part Where We Tell You What to Do Next
If your approval processes still involve people forwarding emails with “???” replies, it’s time to stop the madness. Book a 15-minute demo of ApproveThis + Thoughtly, and we’ll show you how to set up your first automated workflow while you’re on the call. Or roll the dice and keep playing approval whack-a-mole. Your call.
Integrate with Thoughtly Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Thoughtly
Suggested workflows (and their Zapier components) for Thoughtly
Create approval requests for new Thoughtly responses
Easily manage responses that require further actions by creating approval requests in ApproveThis for each new response in Thoughtly. Ensure that no action is taken without necessary approvals, improving oversight and accountability.
Zapier Components

Trigger
New Response
Triggers when a Thoughtly has a new response.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add new ApproveThis requests to Thoughtly contacts
Streamline your contact management by automatically adding new ApproveThis approval requests as contacts in Thoughtly. Stay organized and ensure you have the latest information in your communication platform.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Contact
Creates a new Contact on your Thoughtly team.
Trigger calls on final approval status in ApproveThis
Ensure immediate action following approval decisions by triggering calls via Thoughtly when a request is approved or denied in ApproveThis. Keep communication timely and efficient to move processes forward quickly.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Trigger Call
Triggers a call to be made to a given phone number.
You'll ❤️ these other ApproveThis integrations
-
Vibrato
Published: April 17, 2025Vibrato is a service that enables you to make phone calls with hyperrealistic AI voices. Call people and businesses, saving you time and money.
-
YouCan
Published: April 17, 2025YouCan is an integrated platform specialized in e-commerce, offering a wide range of services needed by merchants and entrepreneurs.
-
mallabe Websites
Published: April 17, 2025mallabe is an automation toolchain that allows you to check status of websites on the fly.