
ApproveThis manages your Tixoom Integration approvals.
April 17, 2025
Integration Category: Scheduling
Why Combine ApproveThis and Tixoom?
When Tixoom’s event ticketing capabilities meet ApproveThis’s approval automation, organizations gain a powerful toolset for managing events with precision. Tixoom simplifies selling tickets and managing registrations for Zoom events, while ApproveThis adds structured decision-making to ensure every transaction aligns with organizational policies. Together, they eliminate manual follow-ups, reduce errors, and create audit-ready processes.
This integration shines for businesses requiring oversight on ticket sales, corporate event approvals, or donor-funded activities. Marketing teams can validate promotional discounts, finance departments can enforce spending limits, and event organizers gain real-time visibility into registration approvals – all without leaving their existing tools.
How Approval Automation Transforms Event Workflows
Tixoom handles the front-end of ticket sales, but what happens after someone clicks "Purchase"? Manual approval processes often create bottlenecks: emails get buried, approvers miss deadlines, and finance teams scramble to reconcile unverified transactions. ApproveThis solves this by injecting conditional logic directly into Tixoom’s workflow.
For example, a $5,000 corporate group registration might require VP approval, while individual tickets auto-approve. With Tixoom feeding data to ApproveThis via Zapier, you can:
- Auto-route high-value orders to senior stakeholders
- Block fraudulent purchases using calculated fields to cross-check attendee history
ApproveThis’s email-based approvals mean external partners (like sponsors or venue managers) can review requests without needing Tixoom logins – a game-changer for cross-organization events.
Real-World Use Cases
Corporate Event Compliance
A tech company hosts quarterly training sessions via Zoom, with departments allocating seats through Tixoom. Using ApproveThis thresholds:
- Requests under 10 seats auto-approve
- Larger orders route to department heads
- Executives get visibility into total quarterly spend via calculated fields
Result: 68% faster registration processing (based on typical client reports) with automatic budget tracking.
Nonprofit Donor Events
A charity uses Tixoom’s donation-ticketing hybrid model for virtual galas. ApproveThis adds:
- Two-step approval for comp tickets (development director + board member)
- Automatic delegation during board vacations
- Real-time dashboards showing approved vs. pending VIP attendees
Technical Integration Overview
Through Zapier, Tixoom’s "New Attendee" trigger connects to ApproveThis’s "Create Request" action. Key configuration points:
- Map Tixoom’s custom fields (e.g., "Ticket Type") to ApproveThis’s dynamic forms
- Set conditional thresholds – e.g., require CFO approval for donations over $1,000
- Configure email templates with Tixoom event details for context-rich approvals
Approval groups ensure multi-department sign-offs when needed – say, requiring both marketing and legal to vet a sponsor’s complimentary tickets.
Team-Specific Benefits
Event Organizers
Track ticket approval status alongside standard registration metrics. If a VIP attendee’s request stalls, use ApproveThis’s audit trail to identify bottlenecks without digging through emails.
Finance Teams
ApproveThis’s calculated fields automatically sum approved ticket revenue, syncing with accounting software through additional Zaps. Thresholds prevent overspending on comp tickets.
External Partners
Sponsors receive branded approval emails showing relevant event details. They click “Approve” directly from their inbox – no app access needed. Delegation rules keep approvals moving during trade shows or holidays.
Implementation Guide
Step 1: In Zapier, create a new Zap with Tixoom as the trigger app (select "New Attendee").
Step 2: Add ApproveThis as the action app, choosing "Create Request." Map these critical fields:
- Tixoom’s "Order Total" → ApproveThis’s "Amount" field
- "Event Type" → Custom dropdown in ApproveThis
Pro Tip: Use ApproveThis’s calculated fields to add service fees or compare against attendee purchase history.
Step 3: Set approval rules based on your use case:
- For donor events: Sequential approval (development → executive director)
- For corporate registrations: Threshold-based (auto-approve under $X)
Test with a Tixoom test event before going live.
Beyond Basic Approvals: Advanced Tactics
ApproveThis’s calculated fields enable dynamic decision-making. Example: A university combines Tixoom data with student records (via additional Zapier steps) to:
- Auto-approve alumni purchases for homecoming
- Flag non-alumni orders over 2 tickets for fraud review
Vacation delegation ensures summer conferences aren’t delayed by absent approvers. When an out-of-office responder is detected, ApproveThis reassigns their tickets to a designated backup.
Common Pitfalls to Avoid
Don’t: Use generic approval reasons like "Approved" – customize responses to include Tixoom event IDs for easier tracking.
Do: Set up parallel approval paths for hybrid events (e.g., separate workflows for virtual vs in-person tickets).
Don’t: Over-notify – use ApproveThis’s reminder settings to alert approvers only after 24 hours of inactivity.
Getting Started
For teams using Tixoom, adding ApproveThis creates immediate visibility into ticket approval workflows. The Zapier integration requires no developer resources – most customers deploy working workflows in under 45 minutes.
Key resources:
To discuss custom scenarios like multi-event approval chains or donor CRM integrations, request a demo with our event workflow specialists.
Integrate with Tixoom Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Tixoom
Suggested workflows (and their Zapier components) for Tixoom
Create approval requests for new Tixoom attendees
When a new attendee registers through Tixoom, this integration creates an approval request in ApproveThis to verify ticket purchase details and compliance. Ideal for event managers who want to streamline admissions and ensure valid ticketing processes. *Note: Ensure that attendee details are mapped correctly.*
Zapier Components

Trigger
New Attendee
Triggers when a new attendee buys a bundle of tickets, or a ticket for a single event.
Action
Create Request
Creates a new request, probably with input from previous steps.
Submit new ticket orders for approval in ApproveThis
When Tixoom processes a new ticket order, this automation submits an approval request in ApproveThis to validate the transaction. This helps businesses enforce approval protocols before finalizing ticket sales. *Note: Configure the approval thresholds in ApproveThis as needed.*
Zapier Components

Trigger
New Attendee
Triggers when a new attendee buys a bundle of tickets, or a ticket for a single event.
Action
Create Request
Creates a new request, probably with input from previous steps.
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