When Phone Calls Meet Paperwork: Why This Integration Exists
Let's cut through the corporate jargon: phone calls create work. Lots of it. Every customer support call, sales inquiry, or complaint logged in Toky usually triggers follow-up actions that require someone's approval. Expense reimbursements for overtime support staff. Discount approvals for pissed-off customers. Contract sign-offs from legal after sales calls. That's where most companies faceplant.
ApproveThis doesn't just auto-route those approval requests - it gives you guardrails. While Toky handles the communication layer (calls, SMS, voicemail), ApproveThis handles the decision layer. Together through Zapier, they create a system where customer interactions automatically trigger the right approvals, and approvals automatically trigger the right comms.
How This Works for Teams Who Hate Missed Opportunities
Here's the dirty secret about phone-based businesses: urgency matters, but bureaucracy kills it. When a sales rep gets a hot lead on a call, they need pricing approval now - not after three days of chasing VPs through Slack. When customer support promises a refund to prevent churn, they need that approved before the customer changes their mind.
The Three Core Use Cases That Actually Matter
1. Customer Support That Doesn't Suck: Every angry call in Toky should auto-create an approval ticket in ApproveThis with pre-set escalation rules. Support rep gets $500 discretionary budget? Auto-approve. Need $5k exception? Route to regional manager's email (they don't even need a ApproveThis login). Solved before the customer finishes their rant voicemail.
2. Sales Teams That Close Faster: New lead call in Toky? Auto-create contract approval request in ApproveThis with deal size thresholds. Deals under $10k auto-approved with e-signature. Over $10k? Alert the sales director via SMS through Toky while simultaneously routing the contract. No more "I'll get back to you" limbo.
3. Ops Teams That Prevent Shitshows: After-hours warehouse issue called in via Toky? Create maintenance approval request in ApproveThis that bypasses standard approval chains if marked urgent. Approvers get SMS alerts through Toky with one-click decisions. Night manager approves overtime pay from their phone without needing to login anywhere.
Why This Isn't Just Another Zapier Gimmick
Most Zapier integrations just shuffle data between apps. This one actually changes how decisions happen. Here's what makes it different:
Approval Thresholds That Don't Require Babysitting: Set rules in ApproveThis like "auto-approve refunds under $200 if customer lifetime value > $5k" or "auto-deny discount requests from clients with past due invoices." Toky provides the customer context, ApproveThis executes the rules.
Approvers Who Can Actually Respond: 83% of approval delays happen because someone's on vacation or ignoring Slack. ApproveThis automatically reassigns approvals if someone's OOO (based on their Google Calendar). Combine that with Toky's SMS alerts, and suddenly people actually respond.
Compliance Without the Paper Trail Theater: Every decision made through ApproveThis logs who approved what and why, with full context from Toky's call recordings or SMS history. Audit-proof without making managers write essays in CRMs.
Real-World Examples for People Who Hate Buzzwords
Medical Device Distributor (120 employees): Field sales reps close deals via Toky conference calls. Previously, contract approvals took 3 days across legal and finance. Now, ApproveThis routes based on deal size: under $50k auto-approved with e-signature sent via Toky SMS. Over $50k alerts VP via SMS with one-click approve/deny. Result: 68% faster close rate on mid-market deals.
HVAC Service Company (350 employees): After-hours emergency calls in Toky required 4 approval steps for overtime pay. Now, ApproveThis auto-approves based on service type (heat outage in winter = instant approval). Dispatchers get automatic SMS confirmations through Toky to send techs. Result: 22% reduction in callback times during peak season.
E-commerce Brand (85 employees): Customer support calls about returns created messy Slack threads. Now, Toky calls create ApproveThis tickets with pre-approved thresholds. Support can issue instant refunds up to $250, others get SMS alerts to managers. Result: 41% decrease in customer service escalations.
Setting This Up Without Dying of Boredom
Here's the 3-step process even your least techy manager can handle:
- Connect Toky to Zapier: Use Toky's Zapier integration (takes 2 minutes with admin access).
- Map Triggers to Actions: Like "New Toky Call" → "Create ApproveThis Request" with custom fields pulled from Toky's call data.
- Set Approval Rules: Build workflows in ApproveThis using criteria like call duration, customer tier from your CRM, or deal size.
Pro tip: Start with one high-pain workflow (like emergency service approvals) before scaling to 20+ automations. Most teams see ROI within 11 days.
The Hidden Benefit Nobody Talks About
External approvers (client POCs, legal counsel, board members) can approve requests via email without needing access to Toky or your internal systems. ApproveThis handles authentication and audit trails, while Toky manages the actual communication. This is huge for:
- Client-facing agencies needing brand approval on campaigns
- Healthcare providers requiring patient consent approvals
- Manufacturers getting component approvals from suppliers
When to Avoid This Integration (Yes, Really)
This isn't magic fairy dust. Don't use it if:
- Your approval processes change daily (fix that first)
- You have zero documented phone workflows (start with Toky analytics)
- You enjoy micromanaging every decision (we can't help you)
How to Not Screw This Up
Common mistakes we've seen:
Mistake: Creating approval workflows for every tiny decision.
Fix: Use ApproveThis' calculated fields to auto-resolve 60%+ requests without human input.
Mistake: Alerting every manager via SMS for low-priority issues.
Fix: Set escalation rules in ApproveThis based on request urgency from Toky data.
What You Should Do Next
If you've got Toky handling calls and ApproveThis managing approvals (or thinking about it), here's your playbook:
1. Audit 3 critical phone-driven workflows (sales contracts, support exceptions, ops approvals)
2. Map how decisions currently happen (spoiler: it's messy)
3. Book a 22-minute demo with ApproveThis to automate the worst one
We'll show you how companies like yours cut approval delays by 73% on average. No corporate slideshows - just real workflows from actual customers.
Final Reality Check
This integration won't fix broken processes. But if you need to execute existing processes faster with less frustration, it's borderline cheating. Toky tells you when something needs attention, ApproveThis ensures it gets decided without eight follow-up meetings. Together, they're the silent productivity boost your phone-dependent teams actually need.
Integrate with Toky Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Toky
Suggested workflows (and their Zapier components) for Toky
Create approval requests in ApproveThis for new calls in Toky
Manage new customer calls efficiently by creating immediate approval requests within ApproveThis. This integration helps streamline the approval of follow-up actions whenever a new call comes into Toky, ensuring that each customer interaction is handled promptly.
Zapier Components

Trigger
New Call
Trigger when there is a new call in Toky.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send SMS via Toky for new approval requests in ApproveThis
Automatically send a confirmation text message through Toky whenever a new approval request is received in ApproveThis. This keeps the requestor informed about the status and next steps, improving communication flow and efficiency.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Text Message
Send a Text Message with Toky.
Create ApproveThis requests for new voicemails in Toky
Ensure no customer communication is missed by generating approval requests in ApproveThis for every new voicemail in Toky. This helps prioritize and manage follow-ups based on structured approval workflows.
Zapier Components

Trigger
New Voicemail
Trigger when there is a new voicemail in Toky.
Action
Create Request
Creates a new request, probably with input from previous steps.
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