ApproveThis manages your TrustRadius Integration approvals.

Why Your Approval Process is Secretly Costing You Money

Let's be real - most approval workflows suck. You've got reviews stuck in email threads, sales leads rotting in someone's inbox, and that one manager who's always "on vacation" when you need a signature. This isn't just annoying; it's expensive. For companies using TrustRadius to manage customer reviews and buyer insights, slow approvals mean missed opportunities to leverage social proof or engage hot leads.

ApproveThis fixes this by turning TrustRadius data into actionable approval workflows. Think of it like giving your TrustRadius account a caffeine shot - suddenly, every new review or site visit triggers the exact approval chain needed to capitalize on it, without manual herding.

Where TrustRadius Ends and ApproveThis Begins

TrustRadius does the heavy lifting of collecting verified customer reviews and tracking buyer interest. But here's the gap: knowing a prospect visited your TrustRadius profile 12 times doesn't help if your sales team doesn't get approval to offer a custom demo. Similarly, a glowing review from an enterprise client won't boost your marketing if legal needs to vet it first.

ApproveThis plugs into these scenarios through Zapier, handling three critical things TrustRadius can't:

• Automatic routing: New TrustRadius event → predefined approval chain
• Conditional logic: "$100K deal review? Escalate to VP immediately."
• Approval tracking: See exactly where requests stall, in real time

Real-World Use Cases (No Fluff)

Use Case 1: Review Moderation That Doesn't Require Babysitting

Scenario: Your SaaS company gets a detailed TrustRadius review mentioning a unreleased feature. Marketing wants to quote it, but legal needs to redact the NDA-covered details.

Old way: Forward email → wait 3 days → chase down GC → miss campaign deadline

Integrated fix:

1. New TrustRadius review triggers Zapier
2. ApproveThis routes to marketing lead + legal rep
3. Legal approves redacted version → auto-notifies marketing

Teams impacted: Marketing ops (22% faster campaign launches), Legal (50% fewer "urgent" requests)

Use Case 2: Turning Anonymous Visits Into Approved Deals

Scenario: A Fortune 500 company's team spends 45 minutes on your TrustRadius profile. Sales wants to offer a POC, but needs budget approval first.

Old way: Sales rep submits ticket → finance misses SLA → prospect goes cold

Integrated fix:

1. TrustRadius visit data → Zapier
2. ApproveThis calculates lead score → routes to appropriate approver
3. Approval triggers auto-generated POC agreement in Salesforce

Teams impacted: Sales (38% faster response to hot leads), Finance (audit trail for discounts)

Why This Isn't Just Another Integration

Most approval tools force you to build workflows from scratch. With ApproveThis + TrustRadius:

• Approvers don't need TrustRadius access: External clients or execs approve via email
• Dynamic thresholds: Auto-approve reviews under $5K value; escalate others
• No more approver limbo: Vacation delegation reroutes requests automatically

Example: A manufacturing company uses approval thresholds to auto-greenlight 80% of customer review quotes, only escalating those mentioning compliance specs. Their legal team's review time dropped from 14 hours/week to 2.

Setup That Won't Make You Want to Quit

Time-to-value matters. Here's the skinny:

1. Connect TrustRadius to Zapier (existing accounts work)
2. Choose triggers: "New Review" or "New Visit" events
3. Map TrustRadius data to ApproveThis fields (takes 2 mins)
4. Set approval rules: Who needs to approve what, and when

Pro tip: Start with one workflow (e.g., review approvals) before scaling to complex chains. Most teams see ROI within 11 days.

Who Actually Benefits From This?

Marketing Teams

Problem: Customer review goldmines stuck in legal limbo.
Fix: Parallel approvals - legal redacts sensitive info while marketing drafts campaigns.

Customer Success

Problem: Can't quickly leverage positive reviews for upsells.
Fix: Auto-approve sharing of 5-star reviews with renewal teams.

Sales Ops

Problem: High-value leads from TrustRadius visits get cold.
Fix: Instant approvals for customized offers based on visit depth.

The Bottom Line (No BS)

If you're using TrustRadius, you're already investing in social proof and buyer intelligence. ApproveThis isn't about adding another tool - it's about extracting maximum value from data you're already paying for.

Companies between 200-5K employees see the sharpest results because:

• Enough approval complexity to justify automation
• Multiple teams need governed access to TrustRadius data
• Growth goals require audit-ready processes

Example: A 1,200-employee cybersecurity firm reduced review response times from 9 days to 14 hours, attributing 23% of Q3 pipeline to faster quote approvals.

Ready to Stop Chasing Approvals?

ApproveThis works because it meets people where they are - literally. Approvers can OK requests via email, Slack, or directly in tools they already use. No new logins, no training docs, no hassle.

Register for ApproveThis and connect your TrustRadius account in under 15 minutes. Or, if you prefer seeing the gears turn, book a demo tailored to your approval pain points.

Either way, you'll discover why companies using TrustRadius + ApproveThis report 41% faster approval cycles on average. Because waiting for sign-offs is so 2019.