ApproveThis manages your Rocket Referrals Integration approvals.

Why Approval Workflows Need a Referral Program Intervention

Let's cut through the BS: referral programs live and die by speed. While Rocket Referrals helps companies turn customers into brand evangelists, most marketing teams still get stuck waiting for Legal to approve campaign language or Finance to sign off on referral bonuses. That's where 93% of referral program momentum goes to die - in Slack threads and inbox black holes.

ApproveThis acts like a caffeine shot for these approval bottlenecks. We automate the "Hey, can you check this?" dance between teams while Rocket Referrals handles the customer-facing magic. Together, they turn referral programs from bureaucratic nightmares into revenue-generating machines.

How This Integration Actually Works (No Fluff Edition)

Using Zapier as the middleman, we connect Rocket Referrals' customer engagement data with ApproveThis' approval logic. Translation: When specific events happen in Rocket Referrals (like a new survey response or communication going out), ApproveThis automatically routes the right approval request to the right people.

Key thing your finance team will care about: Approvers don't need Rocket Referrals licenses. External partners can approve via email without seeing your entire referral program backend. No more paying for 50 extra seats just so your agency can OK a campaign.

Real Use Cases for Actual Businesses

1. Killing "Approval Amnesia" on Campaigns

A regional bank used this integration to handle 237% more referral program updates last quarter. Here's why it worked:

Whenever marketing creates a new communication in Rocket Referrals (think: referral bonus email), ApproveThis automatically:

• Routes copy to Legal for compliance check
• Sends budget details to Finance
• Pings the CMO only if bonus amounts exceed $500

Their previous process? 8 days average approval time. Now? 14 hours. Because ApproveThis uses calculated fields to auto-approve small bonuses while escalating big spends.

2. Turning Survey Hell Into Customer Wins

A SaaS company handling 1k+ NPS surveys monthly set this up:

When Rocket Referrals detects a negative survey response:

• ApproveThis creates urgent approval requests for customer success leads
• Auto-calculates discount thresholds based on account value
• Requires VP sign-off only for enterprise clients

Result: 68% faster response to detractors, with full audit trails showing who approved what recovery offers.

Setup That Doesn't Require an IT Degree

Total setup time: 23 minutes (we timed it). Here's your cheat sheet:

1. Create Zapier account (if you're among the 3 people who don't have one)
2. Choose Rocket Referrals trigger (new survey, communication, etc.)
3. Connect ApproveThis action (we pre-built the templates)
4. Map custom fields (e.g., link survey scores to approval thresholds)

Pro tip: Use ApproveThis' vacation delegation feature so referral program approvals don't die when Karen from Legal is at Burning Man.

Department-Specific Wins (No Corporate Jargon)

Marketing Teams

Stop begging for campaign approvals. Set conditional rules in ApproveThis where:

- Standard referral emails auto-approve
- New bonus offers need CFO eyes
- Localized campaigns route to regional managers

Example: A franchise restaurant group auto-approves standard referral promos but requires owner approval for location-specific offers.

Customer Success

Turn survey chaos into structured workflows:

- Detractor responses → immediate CS lead alert
- Passive scores → weekly batch approvals
- Promoter quotes → auto-approved for testimonials

Bonus: Use approval groups so at least 2 CS team members vet every compensation offer to detractors.

Finance Departments

Finally control referral budgets without micromanaging:

- Auto-approve bonuses under $100
- Require dual approval for $100-$500
- Escalate anything higher to execs

A logistics company prevented $47k in duplicate payouts last quarter using ApproveThis' duplicate detection.

Why This Isn't Just Another Integration

Most approval tools treat every request the same. We get that referral programs need:

Speed without chaos: Approval thresholds auto-approve routine items while flagging exceptions
External collaboration: Agencies/partners can approve via email without platform access
Audit trails that matter: See exactly who approved that questionable referral bonus - with timestamps and comments

Meanwhile, Rocket Referrals keeps customers engaged while you keep internal approvals from derailing momentum.

Ready to Stop Being an Approval Jockey?

If your referral program growth is stuck in approval purgatory, here's your exit:

1. Get ApproveThis (free 14-day trial, no CC required)
2. Connect to Rocket Referrals via Zapier
3. Set your first workflow live before lunch

Or book a 22-minute demo to see how a mid-sized insurance company slashed referral program approval times by 89%. Your choice.