
ApproveThis manages your Mateo Integration approvals.
April 17, 2025
Integration Category: Communication
Why This Combo Doesn’t Suck
Let’s cut to the chase: approvals are the traffic jams of business processes. Mateo handles GDPR-compliant customer comms. ApproveThis handles getting people to actually make decisions. Together? They’re like a caffeine shot for your workflow. We’re talking fewer “Hey, did you approve that thing?” Slack messages and more actual work getting done.
What Each Tool Brings to the Party
ApproveThis is your approval sherpa. It routes requests, nags approvers (politely), and makes sure nothing falls through the cracks. Key moves: conditional approvals, email-based sign-offs, and real-time tracking.
Mateo keeps your customer comms GDPR-compliant while automating messages across channels. Think of it as your compliance bodyguard with a knack for workflow automation.
The Real Reason You Should Care
Most approval tools make external collaborators jump through hoops. ApproveThis doesn’t. Your client needs to approve a contract? They click a link in their email – no Mateo login required. Meanwhile, your team keeps everything documented for compliance without playing license Tetris.
Four Ways This Actually Works in Real Life
1. Stop Letting Rando Contacts Clog Your CRM
The Problem: Sales teams adding unvetted leads to your precious CRM.
The Fix: New Mateo contact → ApproveThis review. Set rules like “All enterprise leads over $50k need VP approval.”
Who Cares: Sales ops teams tired of cleaning up CRM garbage data. CFOs who like knowing big deals get proper scrutiny.
2. Approval Requests That Actually Get Noticed
The Problem: Approvers “missing” Slack/MS Teams notifications.
The Fix: New ApproveThis request → Auto-send Mateo template message to approver’s preferred channel (SMS, email, carrier pigeon).
Pro Move: Use ApproveThis’ vacation delegation so coverage gaps don’t slow you down.
3. Instant Updates When Sh*t Gets Real
The Problem: Teams working off outdated info after approvals.
The Fix: Approval decision in ApproveThis → Mateo broadcasts update to specific Slack channels/SMS groups.
Who Wins: Customer support teams needing immediate access to approved pricing exceptions. Project managers keeping remote teams aligned.
4. Customer Messages That Don’t Land You in Legal Hell
The Problem: Junior staff sending unvetted replies to sensitive customer inquiries.
The Fix: Inbound Mateo message → ApproveThis review chain. Route high-risk replies through legal before sending.
Bonus Points: Use ApproveThis’ calculated fields to auto-flag messages containing words like “lawsuit” or “breach.”
Department-Specific Wins
Sales Teams
Ever had a deal stall because legal took 3 days to approve a contract tweak? Build approval chains where contracts over $X auto-route to legal, while standard NDAs get fast-tracked. Mateo pings the sales rep the second it’s greenlit – no more refresh-button mashing.
Customer Support
Customer demands a refund outside policy? Support agent triggers ApproveThis workflow through Mateo. Manager approves/denies via email while commuting. Either way, Mateo auto-sends the response with perfect compliance paper trail.
Compliance Officers
ApproveThis logs every decision with timestamps and comments. Mateo maintains message records. Audit time becomes “copy/paste these reports” instead of “panic-fueled document scavenger hunt.”
Setting This Up Without Losing Your Mind
1. Zapier Account: Free tier works if you’re under 100 tasks/month.
2. Connect ApproveThis: Takes 2 minutes – just API keys from your dashboard.
3. Link Mateo: Their Zapier docs are surprisingly readable.
4. Build Your First Zap: Start simple – “New Mateo contact → Approval request.” Add complexity later.
Things That’ll Bite You Later
- Don’t: Set up 50 approval steps because you can. Start with 2-3 critical ones.
- Do: Use ApproveThis’ test mode to simulate requests before going live.
- Don’t: Forget time zone settings for approvers in different regions.
Why This Isn’t Just Another “Integration”
Most app combos just shuffle data between screens. This actually changes how decisions happen:
- Speed: Approvals happen where people already work (email, messaging apps).
- Control: Keep tight audit trails without micromanaging every step.
- Scale: Handle 10 or 10,000 requests without hiring a coordinator.
Ready to Stop Herding Cats?
ApproveThis isn’t magic – it’s just workflow design that acknowledges humans hate crappy software. The 14-day trial gives you enough time to set up your first two automations and realize how much time you’ve been wasting.
Grab a free trial or book a 15-minute demo where we’ll show you how to configure approval thresholds without crying.
Integrate with Mateo Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Mateo
Suggested workflows (and their Zapier components) for Mateo
Create approval requests for new Mateo contacts
Detects new contacts in Mateo and creates an approval request in ApproveThis to verify customer data. This integration ensures that only approved contacts are added to your system. *Note: Configure approval criteria in ApproveThis accordingly.*
Zapier Components

Trigger
Contact Created
Triggers when a Contact is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send template messages for new approval requests from ApproveThis
Triggers when a new request is initiated in ApproveThis and sends a template message via Mateo to notify contacts. This automation streamlines communication following approval workflows. *Note: Adjust the template message details as needed.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Template Message
Send a message using a template
Send broadcast messages for approved requests from ApproveThis
When a request is approved or denied in ApproveThis, this automation sends broadcast messages via Mateo to update your team in real time. It ensures everyone is informed about the approval decisions. *Note: Set up recipient lists in Mateo prior to use.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Broadcast Message
Send a Broadcast message to a list of recipients and / or segments
Create approval requests for inbound messages in Mateo
When an inbound message arrives in Mateo, this integration creates an approval request in ApproveThis for review. It streamlines decision making by ensuring messages are vetted before a response is sent. *Note: Verify the inbound message criteria are set correctly in Mateo.*
Zapier Components

Trigger
Inbound Message
Triggers when a new inboud message arrives.
Action
Create Request
Creates a new request, probably with input from previous steps.
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