ApproveThis manages your Wati Integration approvals.

When Bureaucracy Meets Business Messaging

Let’s be real – approval processes are where productivity goes to die. You’ve got sales teams waiting on contract sign-offs, procurement stuck chasing purchase orders, and customer service needing quick answers from managers who are never in Slack. Enter the tag team of ApproveThis and Wati: one kills paperwork bottlenecks, the other handles WhatsApp-based communication. Together? They turn approval gridlock into actual workflow.

What Each Brings to the Table

ApproveThis: The Approval Sheriff

ApproveThis isn’t another “let’s digitize forms!” platform. It’s built for companies where approvals involve multiple departments, external partners, or conditional logic (think: “If order >$5k, escalate to CFO”). Key weapons include approval thresholds that auto-approve small expenses but flag big ones, delegation for when approvers are OOO, and calculated fields that dynamically adjust requirements based on request data.

Wati: WhatsApp for Business, Without the Chaos

Wati lets teams manage WhatsApp communication at scale – think automated responses, contact management, and broadcast messages that don’t look like spam. It’s where 78% of customer messages get opened (compared to 20% for email), making it critical for sales, support, and ops teams in customer-centric industries.

Why This Combo Works

ApproveThis handles the decision-making rules, Wati handles the real-time communication. Together via Zapier, they create closed-loop systems where approvals start or end where the actual work happens – in WhatsApp chats. Bonus: Approvers only need ApproveThis access, not a Wati license. Perfect for involving clients or contractors without adding them to your comms tool.

Real-World Use Cases (No Fluff)

1. Sales Contracts That Don’t Die in Legal

The Problem: Sales reps close a deal over WhatsApp, then spend days emailing contracts for internal approvals while the client waits.

The Fix: New WhatsApp message in Wati → Auto-create ApproveThis request with deal details. Legal gets an email (or Slack) approval link. Once signed off, Wati auto-sends executed contract via WhatsApp.

Who Needs This: SaaS companies, real estate agencies, anyone with high-value deals negotiated via messaging apps.

2. Procurement Without the Papercuts

The Problem: Field teams WhatsApp their manager about emergency purchases. Manager approves, but finance never gets the memo – leading to invoice disputes.

The Fix: WhatsApp purchase request → Wati bot collects details → ApproveThis routes based on amount (manager for $500, CFO for $5k). Approved? Auto-add vendor to Wati contacts for payment comms.

Who Needs This: Construction, logistics, hospitality – any industry with ad-hoc purchasing.

3. Customer Support That Doesn’t Require Mind Reading

The Problem: Support agents get WhatsApp requests needing manager approval (refunds, custom solutions). Back-and-forth delays resolution.

The Fix: “I need a refund” message → Wati triggers ApproveThis request with customer history. Approval comes via email in minutes. Agent resolves without switching apps.

Who Needs This: E-commerce, telecoms, subscription services – anywhere refunds or exceptions burn support time.

Setup: Less Time Than a Team Meeting

1. Connect via Zapier: ApproveThis and Wati both have pre-built Zapier integrations – no coding.
2. Pick Your Trigger: Most common – new Wati message → ApproveThis request, or approved request → Wati notification.
3. Map Data Fields: Pull customer name from Wati into ApproveThis, send approval decision back to Wati as a contact note.
4. Test with Real Requests: Start with a low-risk process (like marketing asset reviews) before scaling to financial approvals.

Team-Specific Wins

For Operations Managers:

Cut the 23% of time spent chasing approvers (seriously, we’ve seen the time logs). Approval thresholds mean you only get pinged for exceptions that matter.

For Sales Leaders:

Deals approved before the customer changes their mind. Plus, ApproveThis logs every decision – useful when reps blame “legal delays” for lost sales.

For Customer Support:

Solve tickets in WhatsApp without begging managers for permissions in another tool. Escalation paths are automated, not ad-hoc.

Why This Isn’t Just Another Integration

Most app integrations just move data between tabs. This one changes behavior:

• Approvers actually respond: Email approvals get lost. WhatsApp? 98% open rates mean decisions happen where attention already is.
• Context travels with requests: Approvers see the full WhatsApp chat history, not just a form field.

Limitations? Let’s Be Honest

This isn’t a magic wand. Complex approvals needing 10+ signers still need process audits. Wati’s WhatsApp API requires compliance checks. But for 80% of approval scenarios that currently suck time? It’s fixable.

Getting Started

If your approval delays are measured in days (not hours), it’s time to stop blaming “how things are done here.”

Register for ApproveThis, connect your Wati account via Zapier, and automate one process this week. Or book a demo to see how other teams cut approval times by 62%.

Pro tip: Start with the approval type that causes the most抱怨 (you know the one).