Why This Integration Isn’t Just Another Tech Stack Combo
Let’s cut through the noise: Most approval processes move at the speed of “I’ll get to it later.” Add phone-based requests into the mix, and you’ve got a recipe for missed opportunities and frustrated clients. That’s where connecting ApproveThis (your approval HQ) with Smith.ai (the 24/7 virtual receptionist) through Zapier changes the game.
We’re talking about turning phone inquiries into tracked approval workflows automatically. Or triggering real human follow-up calls the moment an approval request lands. This isn’t just automation – it’s closing the loop between digital decisions and actual human conversations.
Who Actually Benefits From This Setup?
If your team juggles client-facing calls and internal approvals, this combo acts like a relay race where the baton never drops. Think:
- Legal firms needing client sign-offs after intake calls
- Marketing agencies approving campaign budgets post-client calls
The kicker? Approvers don’t need a Smith.ai license. Your external clients or contractors can approve/reject via email while your team handles the call logistics separately. No more seat licenses bleeding your budget dry.
Two Killer Use Cases That Aren’t Just Theory
1. From Phone Call to Approval Paper Trail (Automatically)
Picture this: Smith.ai answers a client call about a project change. Instead of scribbling notes that might get lost, the call details instantly become an ApproveThis request with all context attached. The sales lead gets an email to approve the scope change while ops sees the updated request in their dashboard.
Real-World Impact: A mid-sized HVAC company used this to handle emergency service upgrades. Calls about after-hours repairs now auto-create approval requests with priority flags, cutting their response time from 12 hours to 47 minutes.
2. Approval → Instant Human Follow-Up
Here’s where it gets fun: When a contract gets approved in ApproveThis, Smith.ai’s team automatically calls the client to confirm. No more “I approved it but never heard back” gaps. The receptionist has the approval details right in their script.
Why It Matters: A boutique law firm reduced client onboarding drop-offs by 22% using this trigger. Approve the retainer → Smith.ai calls within 15 minutes to schedule the first consultation.
Setting This Up Without Losing Your Mind
We’ll keep this simple:
- Create a Zapier account (if you don’t have one)
- Choose your trigger: Either “New Call” in Smith.ai or “New Request” in ApproveThis
- Map critical fields: Call notes → Approval description, caller ID → requester email
- Test with a real call/approval
Pro tip: Use ApproveThis’ calculated fields to auto-flag high-priority requests from specific call types (e.g., “emergency” mentions in Smith.ai transcripts).
Department-Specific Wins
Sales Teams
Client agrees to a upsell during a Smith.ai call? That triggers an approval request for contract amendments. Sales ops approves → deal moves to legal without manual handoffs.
Legal & Compliance
Every new client intake call via Smith.ai generates a mandatory compliance checklist approval. No more rogue clients slipping through pre-vetting.
Operations
Vendor calls about price changes? Those become approval requests with built-in thresholds. A 5% increase might auto-approve; 10% escalates to the CFO.
Why This Isn’t Just Another Zap
ApproveThis brings the muscle Smith.ai needs to turn conversations into actions:
- Approval thresholds: Auto-approve routine requests from known clients
- Vacation coverage: Calls about urgent approvals? The system reroutes them if the main approver’s OOO
- Audit trails: Every call-triggered approval shows who approved what, and when
Meanwhile, Smith.ai gives ApproveThis something most approval tools lack: a human touchpoint at critical moments.
“But What If…” Scenarios (We’ve Got Answers)
What if a call needs multiple approvals?
ApproveThis handles parallel or sequential approvals. Smith.ai’s team gets notified only when all sign-offs are complete to make the follow-up call.
What about after-hours calls?
Smith.ai’s 24/7 service creates the approval request immediately. Your team approves it in the AM, and Smith.ai schedules the callback.
Ready to Stop Playing Phone Tag With Approvals?
This isn’t about replacing humans with bots. It’s about your team focusing on decisions instead of data entry. Every call becomes trackable. Every approval has context.
Get started with ApproveThis, connect your Smith.ai account via Zapier, and within hours, you’ll wonder how you ever let approvals languish in email threads.
Or, if you’d rather see it live, book a 12-minute demo. We’ll show how a construction company slashed their project change approval time by 68% using these exact workflows.
Integrate with Smith.ai Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
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Best Approval Workflows for Smith.ai
Suggested workflows (and their Zapier components) for Smith.ai
Queue outbound calls for new approval requests
Initiate outbound calls whenever a new approval request is received in ApproveThis. This automation helps ensure timely follow-ups and automatic communication with stakeholders once new requests are logged in the system.*Note: Configure the necessary fields for call recipient information in ApproveThis to enable seamless call queuing.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Call Someone (Virtual Receptionist)
Queues an outbound call request. Once triggered, this action will add a recipient with name, number, email address, and timing to the outbound call queue, and we'll give them a call!
Create approval requests for new calls
Automatically generate an approval request in ApproveThis for each new call received on Smith.ai. This ensures structured review processes are in place for every interaction, fostering accountability and efficiency in handling customer communications.*Note: Ensure call details are mapped to the approval request fields for accurate tracking.*
Zapier Components

Trigger
New Call
Triggers when a new call is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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