ApproveThis manages your Gupshup Integration approvals.

When Approval Workflows Meet Conversational Messaging

Let's cut to the chase: approval bottlenecks cost mid-sized companies an average of 17 working days per year. Now imagine those delays happening across WhatsApp, SMS, and 28 other messaging channels where customers expect instant responses. That's why combining ApproveThis with Gupshup isn't just convenient - it's survival mode for companies scaling customer-facing operations.

Why This Integration Isn't Just Another Zap

Gupshup handles your customer conversations. ApproveThis handles your internal decision-making. Connect them through Zapier, and you've just created a closed-loop system where:

• Customer messages trigger approval workflows
• Approval decisions auto-send compliant notifications

Real-world example: A 250-employee logistics company reduced shipment exception resolution time by 40% by connecting WhatsApp delivery updates to manager approvals via this integration.

Three Ways This Combo Actually Gets Used

1. Escalating Customer Messages to Approval Workflows

When a customer sends "Change delivery address" via WhatsApp:

→ Gupshup detects message
→ Zapier creates ApproveThis request
→ Warehouse manager approves/denies via email
→ Decision auto-replies to customer

Who needs this: E-commerce teams handling last-minute order changes during peak sales. No more missed messages in shared inboxes.

2. Compliance-Driven Opt-In Management

New ApproveThis request for marketing campaign? Auto-opt-in approved contacts via Gupshup. Denied? Auto-purge from lists.

Who cares: Healthcare providers managing HIPAA-compliant messaging. Legal teams avoiding spam lawsuits.

3. Approval-to-Notification Automation

Approve expense report → WhatsApp template message sends payment ETA. Deny contract → SMS goes to sales rep with feedback.

Game changer for: Financial controllers who hate being the "bad guy." HR teams processing leave requests across time zones.

Features You'll Actually Use

Beyond basic approvals, this integration shines when you layer in:

Approval Thresholds: Auto-approve routine customer refunds under $200, escalate others
Vacation Delegation: Customer messages never wait for OOO approvers
Calculated Fields: Auto-calculate SLA breach risks based on message timestamps

Setup That Doesn't Require IT

1. Create a Zapier account (free tier works)
2. Connect Gupshup → Choose trigger (new message, opt-in, etc.)
3. Connect ApproveThis → Set approval rules
4. Test with real customer message → approval → response

Pro tip: Start with WhatsApp approvals before expanding to SMS/other channels.

Team-Specific Wins

Customer Support

Reduce "I'll need to check with my manager" responses by 60-75%. Escalate directly from chat to approval workflow without switching tools.

Marketing

Keep campaign approval SLAs under 24 hours even when using 10+ messaging channels. Auto-archive rejected concepts with audit trails.

Finance

Approve vendor payments via email → auto-send payment confirmation through customer's preferred channel. No more "Did you get my check?" calls.

The License Hack Nobody Talks About

Here's why external partners love this setup: Approvers only need ApproveThis access - no Gupshup licenses required. Perfect for:

• Contractors approving project specs
• Clients signing off on deliverables
• Regulators reviewing compliance comms

When Not to Use This Integration

This isn't magic fairy dust. Avoid if:

• You have <50 monthly customer approvals
• Your team refuses to check email (yes, those exist)
• You need real-time video approvals (stick to Zoom)

Ready to Stop Being a Human Router?

Either you keep manually forwarding messages to Slack/Email/, or you connect the pipes once and actually focus on decision-making. Your call.

Start free trial (takes 3 minutes)
Book live demo (see complex workflows)

P.S. If you're still handling approvals through sticky notes and hope, we can't help you.