ApproveThis manages your PassKit Coupons Integration approvals.

When Approval Meets Action

Let's get real - coupon campaigns shouldn't require more red tape than a government contract. Yet here we are, with marketing teams waiting days for budget sign-offs while sales ops manually updates coupon statuses. Enter the tag team you didn't know you needed: ApproveThis and PassKit Coupons, connected through Zapier.

ApproveThis cuts through approval gridlock with automated workflows that actually make sense. PassKit Coupons handles the digital coupon heavy lifting for Wallet and Google Pay. Together? They turn coupon management from a multi-department email chain nightmare into a single coherent process. No more "Who approved this?" or "Why hasn't this gone live?" - just campaigns that move at the speed of business.

Why This Combo Works

Most approval tools treat every request like a unique snowflake. ApproveThis doesn't. Its conditional logic and calculated fields automatically route coupons based on discount percentages, target audiences, or budget impact. Meanwhile, PassKit Coupons isn't just another coupon printer - it's the bridge between your promotions and customers' mobile wallets.

The magic happens in the handoff:

• ApproveThis becomes your compliance checkpoint
• PassKit Coupons handles distribution and redemption tracking

Through Zapier, these two platforms create a closed-loop system where every coupon gets vetted before going live, and every approval automatically updates PassKit's records. Bonus: approvers don't need PassKit licenses. Your external partners or execs can approve/reject via email without logging into yet another system.

Real-World Use Cases That Don't Suck

1. The Gatekept Campaign Launch

Marketing teams love creating urgency with flash sales. Finance teams love not getting sued for overspending. Our first Zapier template bridges the gap:

How it works: When PassKit generates a new coupon, ApproveThis automatically creates an approval request with:

• Discount percentage
• Target customer segment
• Projected budget impact

Approvers get an email with one-click approve/reject options. Approved? The coupon activates instantly. Denied? Marketing gets feedback without 12 reply-all emails.

Who needs this: Retailers running daily deals, SaaS companies with tiered pricing promotions.

2. The Anti-Overspending Shield

Ever had a coupon go viral... in the wrong way? This integration stops "$100 off" typos from becoming bankruptcy petitions.

The flow: ApproveThis checks coupon values against pre-set thresholds. Anything over 20% discount? Auto-routes to CMO. Over $50 value? CFO gets pinged. Approval groups ensure multiple eyes on high-risk offers.

Who needs this: E-commerce brands, loyalty program managers.

3. The Cleanup Crew

Expired coupons lingering in PassKit? Approval denials not syncing back? This two-way sync fixes that:

When ApproveThis rejects a request, PassKit automatically updates the coupon status to "archived." No more customers trying to redeem dead offers. When approvals happen, redemption limits get set based on approved quantities.

Who needs this: Hospitality businesses with seasonal offers, manufacturers with rebate programs.

Setting It Up Without Losing Your Mind

Here's the 4-step reality check:

1. Connect ApproveThis and PassKit Coupons in Zapier (takes 2 minutes)
2. Set triggers: New coupon created? Approval decision made?
3. Map fields: Coupon value → Approval threshold, Approver comments → PassKit notes
4. Test with a $0.01 test coupon before going live

Pro tip: Use ApproveThis' calculated fields to auto-approve small discounts under $10 while flagging high-value offers. Saves 80% of approval requests right there.

Department Wins That Actually Matter

Marketing Teams

Launch campaigns 3x faster by cutting approval delays. Real example: A cosmetic brand reduced coupon launch time from 72 hours to 4 hours using approval thresholds for under-15% discounts.

Finance Teams

Auto-reject any coupon that would push monthly budgets over 5% margin impact. Vacation delegation means approvals never get stuck when someone's OOO.

Customer Support

Real-time tracking in ApproveThis shows exactly who approved problematic coupons. No more "Not my job" finger-pointing when a promotion goes sideways.

The Bottom Line

This isn't about automation for automation's sake. It's about removing the human bottlenecks that make coupon campaigns feel like herding cats. With ApproveThis handling the gatekeeping and PassKit managing distribution, you get:

- Fewer compliance headaches
- Faster campaign turnarounds
- Clear audit trails for every coupon

Best part? You're not paying for approvers to have PassKit seats. External agencies can approve their own coupons without accessing your full PassKit account. Partners get accountability, you get control.

Next Steps

If your coupon process involves more spreadsheets than actual customers, it's time to adult. Register for ApproveThis and connect it to PassKit Coupons via Zapier. Or book a demo to see how approval thresholds can stop your next promotion from becoming a meme.

Either way, stop letting approval paralysis be the reason your competitors' campaigns go live first.