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Facebook Messenger Integration

ApproveThis manages your Facebook Messenger Integration approvals.

April 17, 2025

Integration Category: Facebook Social Marketing

When Chat Meets Checkboxes

Let's get real - nobody wakes up excited to chase down approvals. Not your sales team waiting on contract sign-offs. Not your finance folks stuck tracking down budget approvals in Slack. And definitely not your customers wondering why their support request has been "under review" since the Bush administration.

That's why pairing ApproveThis with Facebook Messenger via Zapier isn't just another tech integration. It's about fixing the crap parts of business communication that make everyone hate process. We're talking:

  • Turning Messenger conversations into tracked approval requests in 2 clicks
  • Auto-updating customers via Messenger when their request gets greenlit (or shot down)

And here's the kicker: your approvers don't need Messenger licenses. Just set the workflow once, and your team can approve/deny requests via email while customers get updates in the channel they actually use.

Where Most Companies Faceplant

Picture this: A customer messages your Facebook page about a return. Your support agent needs manager approval to OK it. What normally happens?

1. Agent screenshots the chat
2. Emails it to manager
3. Manager ignores it for 3 days
4. Customer blows up your Twitter

With ApproveThis + Messenger? The message automatically becomes an approval request with all context attached. Manager gets an email, clicks approve, customer gets instant Messenger confirmation. No screenshots. No ignored emails. No viral complaints.

Real-World Uses That Don't Suck

1. Customer Support That Doesn't Make People Rage

Problem: Your support team gets 50+ Messenger requests daily for refunds, replacements, and exceptions. Every "Let me check with my manager" adds 24+ hours of delay.

Fix: Auto-convert Messenger refund requests into ApproveThis workflows with:

- Customer info pre-filled
- Order history attached
- Approval thresholds ($50 auto-approve, $500 needs director sign-off)

Example: Outdoor gear company uses calculated fields to auto-approve returns under $75 if customer has 3+ previous orders. Saves 22 hours/week in approval back-and-forth.

2. Marketing That Actually Closes Deals

Problem: Sales reps promising custom discounts over Messenger that finance never approved. Cue the internal finger-pointing.

Fix: Any Messenger query containing "discount" or "deal" triggers:

- Approval request with deal terms
- Auto-check against quarterly budget thresholds
- Legal team approval if contract changes needed

Example: SaaS company routes all "annual plan" discount requests through ApproveThis. 83% faster deal approvals, 0% budget overages last quarter.

3. Operations That Won't Put You to Sleep

Problem: Facility managers getting 20+ Messenger requests daily for maintenance, access, or vendor approvals. Half get lost in the shuffle.

Fix: Tagged Messenger messages (like #VendorAccess) create ApproveThis tickets that:

- Assign based on location
- Require safety team sign-off if over $5k
- Auto-remind approvers every 4 hours

Example: Restaurant chain approves 98% of supply deliveries within 2 hours by auto-routing Messenger requests to regional managers.

Setting This Up Without Losing Your Mind

If you can make toast, you can set this up:

  1. Zapier Connection: Link ApproveThis and Facebook Messenger
  2. Trigger: "New Message in Messenger" → "Create Approval Request" in ApproveThis
  3. Auto-Sort: Use Messenger tags (#refund, #discount) to route to different approval workflows
  4. Approve/Deny: Managers click email links - no app access needed
  5. Notify: Auto-send Messenger updates when resolved

Pro tip: Use ApproveThis' calculated fields to auto-approve common requests (like under $100) and only escalate what matters.

Why This Doesn't Just "Work" - It Wins

Other approval tools make you choose between "easy" and "powerful." With this setup:

For customers: They stay in Messenger (where they want to be) but get enterprise-grade tracking

For approvers: No new logins - approve via email in 10 seconds

For you: Audit trails for every decision, automatic escalations, and vacation coverage that actually works

Plus, the approval thresholds mean you're not bottlenecking small stuff. Let $50 discounts auto-approve while focusing human time on $5k requests.

Who's This Actually For?

If your company answers "yes" to any of these:

- You get 50+ customer requests/week over Messenger
- Different teams need to approve different types of requests
- You've had approval delays cause customer issues last quarter
- Managers waste hours daily on low-stakes approvals

Then congrats - this integration will make your life noticeably less terrible.

No-BS Next Steps

1. Grab an ApproveThis trial (takes 3 minutes)
2. Connect to Messenger via Zapier
3. Clone one of our pre-built approval templates
4. Stop losing requests in message purgatory

Or book a 15-minute demo where we'll show how other teams cut approval delays by 60%+. No sales poetry - just how it works.

FAQs From People Who Hate Fluff

Q: What if approvers don't use Messenger?
A: They approve via email. Customers get Messenger updates. No one needs to switch apps.

Q: Can we auto-approve repeat requests?
A: Yep. Set rules like "Auto-approve returns for customers with 5+ orders."

Q: What about vacation coverage?
A: ApproveThis auto-reassigns approvals if someone's OOO. No more "I was on PTO" excuses.

🥳

Integrate with Facebook Messenger Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

Learn More

Best Approval Workflows for Facebook Messenger

Suggested workflows (and their Zapier components) for Facebook Messenger

Create approval requests for new Facebook Messenger messages

Streamline your customer service approval process by creating a new approval request in ApproveThis whenever a new message is sent to your Facebook Page. This integration ensures that all messages are reviewed and handled efficiently, maintaining high-quality customer interaction. *Note: Ensure that your ApproveThis workflow is set up to handle new message approvals.*

Zapier Components

Facebook Messenger Logo

Trigger

New Message Sent to Page

Triggers when a new Message is sent to a page.

Action

Create Request

Creates a new request, probably with input from previous steps.

Notify users via Facebook Messenger when their requests are approved or denied

Keep your users informed by sending a personalized Facebook Messenger message from your page when an approval request is completed in ApproveThis. This automated communication ensures your audience is updated promptly without manual check-ins. *Note: Customize the message content in your Facebook Page settings for optimal engagement.*

Zapier Components

Trigger

A Request Is Approved/Denied

Triggers when a request is approved or denied.

Facebook Messenger Logo

Action

Send Message From Page

Send a message to a user from a page.