ApproveThis manages your Facebook Messenger approvals.

When Chat Meets Checkboxes

Let's get real - nobody wakes up excited to chase down approvals. Not your sales team waiting on contract sign-offs. Not your finance folks stuck tracking down budget approvals in Slack. And definitely not your customers wondering why their support request has been "under review" since the Bush administration.

That's why pairing ApproveThis with Facebook Messenger via Zapier isn't just another tech integration. It's about fixing the crap parts of business communication that make everyone hate process. We're talking:

• Turning Messenger conversations into tracked approval requests in 2 clicks
• Auto-updating customers via Messenger when their request gets greenlit (or shot down)

And here's the kicker: your approvers don't need Messenger licenses. Just set the workflow once, and your team can approve/deny requests via email while customers get updates in the channel they actually use.

Where Most Companies Faceplant

Picture this: A customer messages your Facebook page about a return. Your support agent needs manager approval to OK it. What normally happens?

1. Agent screenshots the chat
2. Emails it to manager
3. Manager ignores it for 3 days
4. Customer blows up your Twitter

With ApproveThis + Messenger? The message automatically becomes an approval request with all context attached. Manager gets an email, clicks approve, customer gets instant Messenger confirmation. No screenshots. No ignored emails. No viral complaints.

Real-World Uses That Don't Suck

1. Customer Support That Doesn't Make People Rage

Problem: Your support team gets 50+ Messenger requests daily for refunds, replacements, and exceptions. Every "Let me check with my manager" adds 24+ hours of delay.

Fix: Auto-convert Messenger refund requests into ApproveThis workflows with:

- Customer info pre-filled
- Order history attached
- Approval thresholds ($50 auto-approve, $500 needs director sign-off)

Example: Outdoor gear company uses calculated fields to auto-approve returns under $75 if customer has 3+ previous orders. Saves 22 hours/week in approval back-and-forth.

2. Marketing That Actually Closes Deals

Problem: Sales reps promising custom discounts over Messenger that finance never approved. Cue the internal finger-pointing.

Fix: Any Messenger query containing "discount" or "deal" triggers:

- Approval request with deal terms
- Auto-check against quarterly budget thresholds
- Legal team approval if contract changes needed

Example: SaaS company routes all "annual plan" discount requests through ApproveThis. 83% faster deal approvals, 0% budget overages last quarter.

3. Operations That Won't Put You to Sleep

Problem: Facility managers getting 20+ Messenger requests daily for maintenance, access, or vendor approvals. Half get lost in the shuffle.

Fix: Tagged Messenger messages (like #VendorAccess) create ApproveThis tickets that:

- Assign based on location
- Require safety team sign-off if over $5k
- Auto-remind approvers every 4 hours

Example: Restaurant chain approves 98% of supply deliveries within 2 hours by auto-routing Messenger requests to regional managers.

Setting This Up Without Losing Your Mind

If you can make toast, you can set this up:

1. Zapier Connection: Link ApproveThis and Facebook Messenger
2. Trigger: "New Message in Messenger" → "Create Approval Request" in ApproveThis
3. Auto-Sort: Use Messenger tags (#refund, #discount) to route to different approval workflows
4. Approve/Deny: Managers click email links - no app access needed
5. Notify: Auto-send Messenger updates when resolved

Pro tip: Use ApproveThis' calculated fields to auto-approve common requests (like under $100) and only escalate what matters.

Why This Doesn't Just "Work" - It Wins

Other approval tools make you choose between "easy" and "powerful." With this setup:

For customers: They stay in Messenger (where they want to be) but get enterprise-grade tracking

For approvers: No new logins - approve via email in 10 seconds

For you: Audit trails for every decision, automatic escalations, and vacation coverage that actually works

Plus, the approval thresholds mean you're not bottlenecking small stuff. Let $50 discounts auto-approve while focusing human time on $5k requests.

Who's This Actually For?

If your company answers "yes" to any of these:

- You get 50+ customer requests/week over Messenger
- Different teams need to approve different types of requests
- You've had approval delays cause customer issues last quarter
- Managers waste hours daily on low-stakes approvals

Then congrats - this integration will make your life noticeably less terrible.

No-BS Next Steps

1. Grab an ApproveThis trial (takes 3 minutes)
2. Connect to Messenger via Zapier
3. Clone one of our pre-built approval templates
4. Stop losing requests in message purgatory

Or book a 15-minute demo where we'll show how other teams cut approval delays by 60%+. No sales poetry - just how it works.

FAQs From People Who Hate Fluff

Q: What if approvers don't use Messenger?
A: They approve via email. Customers get Messenger updates. No one needs to switch apps.

Q: Can we auto-approve repeat requests?
A: Yep. Set rules like "Auto-approve returns for customers with 5+ orders."

Q: What about vacation coverage?
A: ApproveThis auto-reassigns approvals if someone's OOO. No more "I was on PTO" excuses.