ApproveThis manages your Sendbird AI chabot Integration approvals.

Why This Integration Isn’t Just Another “AI Solution”

Let’s cut through the buzzwords. You’re here because you’ve got approvals bottlenecking your operations and chatbot conversations that keep going in circles. ApproveThis handles the former – it’s approval workflows without the spreadsheet chaos. Sendbird’s AI chatbot manages the latter – real conversations that don’t sound like a robot from 2003. Together? They turn “we’ll get back to you” into actual decisions.

Think of this integration as your bouncer and your concierge. Sendbird screens the crowd (customer requests, internal queries), then ApproveThis fast-tracks the VIPs (urgent approvals) while politely declining the troublemakers (low-priority asks). No more lost requests in Slack hell or managers playing hide-and-seek with approval emails.

Where This Actually Matters (No Fluff Examples)

1. Customer Support That Doesn’t Make People Rage-Click

Scenario: A high-value client messages your chatbot about a contract change. Normally, this would ping-pong between support > manager > legal > manager > support. With the integration:

• Sendbird detects the request’s urgency ($$ amount, keyword triggers)
• ApproveThis automatically routes it to legal + account manager
• Approvers get email alerts – they click “Approve” or request changes without logging into anything

Real-world impact: A telecom company reduced escalations from 48 hours to 90 minutes. Because waiting two days to change a data plan in 2024 is borderline cruel.

2. Marketing Teams Shipping Campaigns That Don’t Need 17 Revisions

Your chatbot gets asked about upcoming promotions. Instead of your AI agent giving generic replies:

• Sendbird identifies when a user asks for unpublished offers
• ApproveThis triggers a compliance review + CMO approval workflow
• Once approved, the chatbot automatically shares the promo code

Bonus: ApproveThis’ calculated fields automatically flag campaigns over $10K budget for extra scrutiny. No more “oops, didn’t see the decimal point” moments.

3. Sales Teams Closing Deals Before the Competition Wakes Up

Prospect messages your chatbot asking for a custom quote at 9 PM. Your rep’s asleep, but:

• Sendbird routes the query to ApproveThis
• Workflow pings sales director via email (no app login needed)
• Approved quote auto-sent via chatbot before breakfast

Key detail: ApproveThis’ vacation delegation means if the director’s off-grid, it escalates to VP Sales automatically. No single point of failure.

The Quietly Revolutionary Stuff You’ll Care About

For Finance Teams:

When Sendbird gets a refund request over $500, ApproveThis:

• Checks if requester has approval permissions
• Routes to AP + department head if needed
• Auto-logs everything in your ERP via Zapier

Translation: Auditors stop giving you that “you’re screwed” look during reviews.

For HR Teams:

Employee asks chatbot about policy exceptions (remote work, etc.). Instead of HR getting 50 identical queries:

• Common questions get auto-replied
• Complex ones trigger ApproveThis workflows
• Approved exceptions auto-added to employee’s profile

Real talk: This is how you prevent HR from becoming the company’s therapists.

Setting This Up Without Calling IT

Step 1: Zapier account (you probably have one).

Step 2: Connect Sendbird and ApproveThis (takes 3 minutes – we timed it).

Step 3: Build your Zaps. Two paths that matter:

Path A: Chatbot → Approval

Trigger: “New Message” in Sendbird.
Action: “Create Request” in ApproveThis with message details.

Path B: Approval → Chatbot

Trigger: “New Request” in ApproveThis.
Action: “Send Bot Message” in Sendbird to notify teams.

Pro tip: Use ApproveThis’ conditional logic to only escalate messages with specific keywords or from high-tier customers. Because not every “urgent” request is actually urgent.

Why This Beats Building Custom Crap

Reason 1: ApproveThis approvers don’t need Sendbird licenses. Clients, vendors, execs – they approve via email. No “forgot my password” delays.

Reason 2: Sendbird’s AI handles 80% of routine stuff. Only the 20% that matters hits ApproveThis. Your team isn’t approving chatbot responses to “What’s your office address?”

Reason 3: Real-time tracking means you can actually answer “Where’s that approval?” without making stuff up.

When to Use This (And When Not To)

Good fit if:

• You have ≥2 approval layers for customer-facing decisions
• Teams argue about “who approved what”
• Chatbot conversations sometimes need human intervention

Bad fit if:

• Your entire approval process is “the CEO texts 👍/👎”
• You enjoy manually updating 14 systems after each approval

Bottom Line

This integration isn’t about “digital transformation” – it’s about fixing two broken processes:

1. Customers waiting days for answers that need approvals
2. Teams drowning in follow-up messages about approvals

It works because it’s not another app to check. Approvers get emails, click a button, move on. Chatbots handle comms without human babysitting.

Try it if you’re tired of:

• “Can you re-send the approval link?”
• “The chatbot said to ask you”
• “Who’s responsible for this decision?”

Register for ApproveThis, connect your Sendbird via Zapier, and see how many fires it prevents. Or book a demo if you’d rather see the chaos reduction first.