ApproveThis manages your Sprig Integration approvals.

When User Insights Meet Approval Workflows

Let’s get real – most companies treat user feedback like a suggestion box that nobody checks. Teams collect survey data through tools like Sprig, then waste days chasing approvals to actually do something with those insights. That’s where pairing Sprig’s user research superpowers with ApproveThis’s approval automation changes the game.

ApproveThis isn’t just another checklist tool. It’s built for mid-sized companies juggling multiple teams, external partners, and complex sign-off processes. When you connect it to Sprig via Zapier, you create a direct pipeline from customer voices to business decisions. Product teams can validate feature requests faster. Marketing gets budget approvals for campaigns backed by real data. Customer success escalates issues before they churn accounts.

Why This Combo Works (When Others Don’t)

Most approval tools make you choose between speed and compliance. ApproveThis handles both through features like:

• Email-based approvals (no app logins required for external partners)
• Automatic delegation when approvers are OOO
• Calculated fields that auto-approve requests under $500 or flag high-risk items

Sprig brings the context needed for smart approvals. Instead of generic “Feature request” tickets, approvers see exact survey quotes, user segments, and sentiment scores. A VP can approve a $20K dev sprint because the request shows 83% of enterprise users demanding that feature. An account manager can fast-track a client’s custom report after seeing negative feedback from their team.

Two-Way Automation: Beyond Basic Notifications

The magic happens in both directions. Here’s how it works across two key scenarios:

1. From Survey Responses to Instant Approvals

When a Sprig survey detects critical feedback – like 40% of users threatening to cancel over a missing integration – ApproveThis automatically:

• Routes the request to product leads with priority tags
• Attaches survey data and user segments
• Sets a 24-hour SLA for response

Real example: A SaaS company using this flow reduced feature request approvals from 14 days to 47 hours. Their product team now prioritizes based on actual user demand instead of internal politics.

2. Approval Triggers That Launch New Research

When ApproveThis detects a high-stakes request (say, a $50K budget ask), it can trigger Sprig to:

– Survey specific customer segments about the proposed initiative
– Collect competitor pricing data from sales teams
– Send validation polls to executive stakeholders

Real impact: A fintech company avoided building a redundant reporting feature after approval-triggered surveys revealed 72% of users preferred integration updates instead.

Who Actually Uses This? (Spoiler: More Teams Than You’d Think)

Product Teams: Kill HiPPO Prioritization

Instead of relying on Highest Paid Person’s Opinions, product managers use Sprig data to justify roadmaps. ApproveThis automates stakeholder sign-offs with embedded survey clips and usage stats. One PM told us they now get “fewer approval meetings but more actual approvals.”

Customer Success: Turn Feedback into Fixes

CS teams auto-create approval requests when Sprig detects account health drops. These include:

– Custom discount approvals tied to NPS scores
– Escalation engineering requests with user-reported bugs
– Contract amendment workflows for at-risk clients

Marketing: Prove ROI Before Spending

Marketers route campaign budgets through ApproveThis with Sprig data showing:

– Audience interest levels from pre-launch surveys
– Competitor ad recall metrics
– Creative preference test results

Setting It Up Without the Headaches

Here’s the good news: If you can set up a Zoom call, you can connect Sprig and ApproveThis. The Zapier integration handles the heavy lifting:

1. In Zapier, choose Sprig’s “New Survey Response” trigger
2. Map critical fields to ApproveThis – user quotes, sentiment scores, custom metadata
3. Set approval rules (auto-approve low-risk items, escalate others)

Pro tip: Use ApproveThis’s Calculated Fields to auto-score requests. For example, if a Sprig survey shows >60% user demand, add +20 to the approval priority. Less back-and-forth, more doing.

The Hidden Perks Your Team Will Steal

Beyond faster approvals, teams abuse this integration for:

Automatic audit trails: Every approved/denied request keeps the original Sprig data. No more “Why did we approve this?” retro meetings.

External approvals without the SaaS tax: Clients or vendors approve requests via email without needing a Sprig login. Legal loves this.

Budget guardrails: Auto-deny any request where Sprig sentiment scores don’t meet your threshold. CFOs sleep better.

Common Mistakes (Save Yourself the Trouble)

Don’t:

– Connect every survey to approvals (start with high-impact ones)
– Forget to set up vacation delegates (approvals stall out fast)
– Skip calculated fields (you’ll miss auto-approve opportunities)

Ready to Stop Wasting User Insights?

If your team’s sitting on a goldmine of Sprig data but moving slower than a GDPR consent popup, it’s time to automate the bridge between insight and action. ApproveThis isn’t just another tool – it’s how mid-sized companies punch above their weight.

👉 Get started with ApproveThis (takes 6 minutes)
👉 Sprig’s integration docs (for the nerdy details)

Or book a 15-minute demo to see how a beverage company used this combo to approve 93% of product updates in under 4 hours. (Spoiler: Their secret was conditional thresholds based on user segments.)