ApproveThis manages your EKM Integration approvals.

Why Pair ApproveThis With Your EKM Store?

Let’s cut through the noise: if you’re managing an EKM store, you’re already juggling products, orders, and customer data. Now add approval processes to that mix. Suddenly you’re playing spreadsheet tennis between departments, chasing down decision-makers, and losing sleep over missed SLAs. That’s where ApproveThis comes in – not as another tool, but as the missing link in your operational chain.

When you connect EKM to ApproveThis via Zapier, you’re not just automating clicks. You’re building guardrails for your business decisions. Think of it like putting your approval processes on autopilot while keeping humans firmly in the driver’s seat. Orders get validated before fulfillment. New customers get vetted before onboarding. Pricing changes get reviewed before going live. All without a single "Hey, did you see my email?"

The Nuts and Bolts of Smarter Approvals

Here’s what happens when you marry EKM’s e-commerce muscle with ApproveThis’ approval intelligence:

For the Operations Team

Say goodbye to order fulfillment guesswork. When high-value orders hit EKM, ApproveThis can:

• Route orders over $5K to CFO approval
• Flag international shipments for compliance review

Real-world example: A UK home goods retailer uses approval thresholds to auto-approve repeat customer orders under £2K while flagging new customer purchases for fraud checks. Their fulfillment team now processes 40% more orders with fewer errors.

For Customer Support

New customer approvals become strategic rather than reactive. When EKM detects a new wholesale account application:

• ApproveThis pings the sales lead for credit terms approval
• Simultaneously alerts logistics about potential custom packaging needs

Bonus: Approvers don’t need EKM logins. Your external distributors or partners can approve requests via email without accessing your core systems.

Four Ways This Combo Gets Real Work Done

1. The Gatekeeper Workflow

Scenario: A marketing agency running multiple client stores on EKM needs to approve all new products before launch.

How it works: When EKM gets a new product draft → ApproveThis routes to client + internal QA team → Only launches products with dual approval.

Why it matters: Prevents "Who approved this?!" chaos during client reviews. Uses ApproveThis’ parallel approval groups to get sign-offs from multiple stakeholders simultaneously.

2. The Fraud Firewall

Scenario: An electronics retailer sees increased chargebacks on high-ticket items.

How it works: EKM flags orders with new customers + >£1K value → ApproveThis requires manager approval + ID verification before processing.

Secret sauce: Uses ApproveThis’ calculated fields to auto-calculate risk scores based on order amount and customer history.

3. The Pricing Safeguard

Scenario: A fashion wholesaler using EKM needs to prevent accidental discounts on MAP-protected items.

How it works: Any EKM price change below MSRP → Requires brand manager approval in ApproveThis → Auto-reverts after 24h if no response.

Killer feature: Vacation delegation ensures approvals never stall – if the primary approver’s OOO, requests automatically reroute.

4. The Customer Onboarding Accelerator

Scenario: A B2B supplier needs to vet new EKM accounts for creditworthiness.

How it works: New EKM customer signup → ApproveThis routes to sales + finance → Conditional approval paths based on requested credit limit.

Hidden benefit: Approval audit trails in ApproveThis double as compliance documentation for financial audits.

Setting Up Without Losing Your Mind

Here’s the non-technical breakdown:

1. Create your free Zapier account
2. Choose your trigger (e.g., "New Order in EKM")
3. Select ApproveThis as the action app
4. Map EKM data to approval request fields

Pro tip: Start with one workflow (like order approvals) before scaling to more complex processes. Most teams get their first automation live in under 18 minutes.

Why This Isn’t Just Another Integration

What makes this combo punch above its weight class?

For Ecommerce Managers: Real-time dashboards show approval bottlenecks before they impact SLAs. Saw a 22% order processing speed increase? Now you can prove it.

For Finance Teams: Approval thresholds auto-approve routine purchases while flagging exceptions. No more micromanaging office supply orders.

For Cross-Functional Teams: Use EKM as your data source while keeping approvals human-friendly. Vendors approve purchase orders via email without EKM access.

The Bottom Line

If you’re using EKM as your commerce engine, ApproveThis acts as the quality control panel. Together through Zapier, they create what we call "decision velocity" – moving faster without breaking things.

This isn’t about replacing human judgment. It’s about eliminating the administrative sludge that makes people hate approvals in the first place. When your team spends less time chasing sign-offs and more time executing approved decisions, that’s when you see real ROI.

Next Steps for Sane Approvals

Ready to turn approval chaos into a competitive advantage?

Grab your free ApproveThis trial and connect it to EKM in one sitting. Or if you’d rather see exactly how this works for your specific workflows, book a 12-minute demo.

Either way, you’ll finally understand why our customers keep asking, "How did we work without this?"