
ApproveThis manages your SureCart Integration approvals.
April 17, 2025
Integration Category: Ecommerce
Why Bother Connecting These Two?
Let’s cut to the chase: if your team is using SureCart to sell products online, you’re already dealing with subscriptions, affiliate programs, and enough order data to make your head spin. Now add approval processes into the mix – affiliate partnerships needing sign-off, large refunds requiring manager review, or custom orders that need production greenlights. This is where ApproveThis comes in like a caffeinated project manager who actually gets things done.
Together, they turn “Hey, can someone approve this?” Slack chaos into structured workflows that don’t require chasing down executives in parking lots. ApproveThis handles the decision-making bureaucracy, SureCart manages the money-moving machinery, and Zapier makes them talk to each other without you playing middleman.
How This Tag Team Actually Works
Zapier acts as the messenger between platforms. When something happens in SureCart (like a new affiliate application), Zapier pokes ApproveThis to start an approval workflow. Once your team makes a decision in ApproveThis, Zapier carries that verdict back to SureCart to update records, process orders, or whatever else needs doing.
The kicker? Approvers in ApproveThis don’t need SureCart licenses. Perfect for when you’ve got external partners or frugal finance folks who shouldn’t have access to your entire product catalog. They just approve/deny via email or dashboard – no logins, no training, no accidental “oops I deleted the pricing table” disasters.
Real-World Uses That Don’t Suck
Use Case 1: Affiliate Program on Autopilot
Scenario: A outdoor gear company uses SureCart to manage their affiliate program. Every new applicant triggers an ApproveThis workflow routed to their marketing director and legal team. Legal checks for compliance red flags, marketing evaluates the applicant’s audience fit. Only fully-approved affiliates get activated in SureCart.
Why it matters: No more spreadsheets with 82 tabs. No affiliate payments going out to that guy who promoted your hiking boots with pirated movie clips. Approval thresholds let you auto-approve affiliates with existing partnerships under $10k, while bigger deals get manual review.
Use Case 2: High-Stakes Refund Approvals
Scenario: A SaaS company gets a $15,000 annual subscription cancellation request through SureCart. ApproveThis automatically routes it to the CFO + customer success director based on amount. Once approved, SureCart processes the prorated refund and updates the subscription status.
Why it’s better than your current mess: Finance maintains control over big money moves without having to log into yet another system. Conditional routing means $50 refunds get auto-approved, while whale customers get white-glove treatment. All decisions are audited in ApproveThis if the CFO starts asking questions.
Use Case 3: Custom Order Workflows for Manufacturers
Scenario: A furniture maker uses SureCart for made-to-order pieces. When a customer requests custom dimensions, ApproveThis pings production managers to confirm feasibility and pricing. Once approved, SureCart generates a custom invoice and production ticket.
The upside: Sales reps stop promising delivery dates the workshop can’t hit. Production gets veto power before orders hit their queue. And customers aren’t left wondering why their 20-foot couch “is taking so long.”
Setting This Up Without Losing Your Mind
1. Zapier Account: If you don’t have one, sign up (they’ve got a free tier).
2. Connect SureCart: Zapier’s SureCart integration (SureCart setup docs here) needs API access – about 5 minutes if you’re comfortable in WordPress.
3. Hook Up ApproveThis: Use the ApproveThis-Zapier template for “New Affiliation Request → Create Approval”.
4. Test with Real Data: Submit a dummy affiliate application in SureCart. If your CEO gets an approval email within 2 minutes, you’ve nailed it.
Who Actually Benefits From This?
Marketing Teams
Affiliate managers stop being human routers between legal and finance. Set up approval groups so influencer partnerships need marketing + compliance sign-off, while content collaborators only require your content lead’s thumbs-up.
Finance Departments
Large refunds, subscription discounts, or wholesale orders get automatic CFO eyes without manual forwarding. Vacation delegation means the controller can cover when your VP Finance is trekking in Patagonia.
Operations Crews
Custom orders, inventory restock approvals, or supplier invoices from SureCart get routed to the right warehouse/pm teams. Calculated fields in ApproveThis can auto-flag orders exceeding production capacity based on lead time data.
ApproveThis Features You’ll Actually Use
Approval Thresholds: Auto-approve refunds under $500. Anything higher goes to management.
Calculated Fields: Automatically add 15% rush fees to approved custom orders before sending back to SureCart.
Real-Time Tracking: See which affiliate applications are stuck in legal limbo. Spoiler: It’s always legal’s fault.
The Bottom Line
If your company’s between 50-5000 employees, you’ve got enough approval processes to justify this. ApproveThis + SureCart via Zapier isn’t about flashy features – it’s about eliminating the “who approved this?!” panic during audit season.
You’re either the company that spends Q4 cleaning up approval spreadsheets, or the one using Q4 to plan next year’s growth. Register for ApproveThis or schedule a demo if you’d rather be the latter.
Integrate with SureCart Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for SureCart
Suggested workflows (and their Zapier components) for SureCart
Initiate ApproveThis approval for new SureCart affiliation requests
When a new affiliation request is created in SureCart, this automation will create an approval request in ApproveThis, streamlining your affiliate management process. Utilize this to ensure all requests are reviewed and approved efficiently, saving time and preventing errors.
Zapier Components

Trigger
Affiliation Request Created
Triggers when a affiliation request is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
ApproveThis completed request triggers new SureCart order
Efficiently manage new orders by connecting ApproveThis and SureCart. Once an approval is completed or denied in ApproveThis, SureCart can automatically be updated to reflect the new order status, ensuring inventory and customer notifications are up-to-date without manual intervention.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Order Created
Triggers when a order is created.
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