ApproveThis manages your Instantly Integration approvals.

Why Approval Workflows Matter in Email Hell

Let’s be real: email campaign approvals are where productivity goes to die. Marketing teams waste days chasing down stakeholders, operations teams drown in follow-up emails, and someone’s cousin in accounting always forgets to click “approve.” That’s why pairing ApproveThis with Instantly isn’t just smart – it’s survival mode for anyone tired of playing CC tag.

What Happens When You Mash These Tools Together?

Instantly handles the heavy lifting of email outreach – sending campaigns, tracking opens, managing bounces. ApproveThis cuts through the red tape of getting human sign-offs. Connect them via Zapier, and you’ve got a system where email campaigns can’t move forward until the right people say “yes” – without a single Slack nudge.

Real-World Uses That Don’t Suck

We’re not here to sell you vaporware. Here’s how actual teams use this combo:

1. Killing Unapproved Campaigns Before They Send

The Problem: Junior marketer accidentally schedules a Black Friday campaign with a typo in the discount code. Oops.

The Fix: Set up a Zap where Instantly triggers an ApproveThis workflow before any campaign deploys. Legal checks compliance, the CMO verifies messaging, and your pricing team confirms numbers. Only then does Instantly release the campaign.

Who Cares: E-commerce companies running 50+ promotions monthly. Now their $200K email blasts don’t go out with “50% of” instead of “50% off.”

2. Blocklisting Tire Kickers Automatically

The Problem: Sales teams spam unresponsive leads, tanking domain reputation.

The Fix: When Instantly detects 5+ unopened emails from a lead, ApproveThis pings the sales manager: “Blocklist this lead?” One click denies future emails. No more dragging IT into every list cleanup.

Who Cares: SaaS companies with strict email compliance needs. Keeps their deliverability scores high while sales focuses on hot leads.

3. Budget Approvals That Don’t Require 17 Signatures

The Problem: Every ad-hoc email spend request becomes a week-long accounting scavenger hunt.

The Fix: Sales requests a new email sequence in Instantly → ApproveThis routes it through pre-set thresholds. $500? Auto-approved. $5K? Finance director gets an email they can approve from their phone. Bonus: approvers don’t need Instantly logins – huge for external agencies.

Who Cares: Mid-market agencies managing multiple clients. Client A’s budget gets approved without Client B ever seeing the request.

Setup That Won’t Make You Rage-Quit

If you can order DoorDash, you can do this:

1. Pick Your Battles: In Zapier, choose whether approvals should happen before Instantly sends emails (good for compliance) or after events like high bounce rates (good for cleanup).
2. Build Your Approval Squad: In ApproveThis, set up rules like “All campaigns over 10K sends need CMO + Legal sign-off” or “Budget changes auto-escalate if over Q3 limits.”
3. Test Like You Mean It: Send a test campaign in Instantly to trigger your approval flow. If your CEO approves it from their golf cart, you’re golden.

Department-Specific Wins

Marketing Teams: No More “Approved by Committee” BS

Route campaign copy through structured approval chains instead of 12-round email chains. Legal sees the disclaimer first, then product checks specs, then creative approves design – in order. Late-night sends stop waiting on the CMO’s 7 AM coffee.

Operations: Procurement Without Papercuts

When Instantly flags an email tool invoice, ApproveThis auto-routes it based on amount. $1K goes to department heads, $10K pings finance, $50K escalates to CFO with auto-reminders. All tracked in one dashboard instead of 17 spreadsheets.

Customer Support: Client Requests That Don’t Ghost You

Service teams using Instantly for client comms can trigger approval flows when clients request SLA changes. ApproveThis handles internal sign-offs while keeping clients updated via automated emails – no “checking with my manager” radio silence.

Features That Actually Matter

ApproveThis isn’t just another checkbox tool. These specifics make the Instantly integration work:

• Approval Thresholds: Auto-approve small Instantly spends, flag big ones. Prevents $500K “oops” sends.
• Vacation Coverage: Sales director OOO? Requests auto-reroute to their second-in-command without breaking SLAs.
• Email Decisions: Approvers can reject Instantly campaigns directly from Gmail. No new logins, no excuses.

Cool, But Does It Actually Work?

Let’s get cynical. You’re thinking: “Another ‘integration’ that just makes more busywork.” Here’s the rebuttal:

For IT Teams: ApproveThis lives on Zapier, so you’re not building custom API connections from scratch. Instantly’s events become approval triggers without touching your codebase.

For Finance: Every Instantly-related spend gets audit trails. See who approved what campaign budget, when, and why. Export it all for compliance in two clicks.

For Everyone Else: It’s 2024. If your process still looks like “Jenny prints PDFs for Dave to sign,” you’re not scaling – you’re cosplaying as a 1998 office.

Bottom Line

ApproveThis + Instantly via Zapier isn’t about flashy tech – it’s about eliminating the approval bottlenecks that make grown adults cry in conference rooms. Whether you’re stopping compliance disasters or just keeping sales from spamming prospects into oblivion, this combo actually lets you scale email operations without adding headcount.

Ready to stop herding cats? Register for ApproveThis or grab a demo. We’ll even show you how to set up your first Instantly integration in under 10 minutes (pinky swear).