ApproveThis manages your Grow Integration approvals.

Let’s cut to the chase: managing email lists is messy. Between subscription requests, unsubscribes, and keeping your CRM clean, it’s easy for things to slip through the cracks. That’s why pairing ApproveThis with Grow via Zapier isn’t just convenient—it’s a straight-up power move for teams juggling multiple approval layers. Here’s why.

Why This Combo Works (Besides the Obvious)

Grow handles the heavy lifting of email list management. ApproveThis handles the bureaucratic red tape of getting humans to make decisions. Together, they automate the worst parts of email list governance: manual reviews, forgotten follow-ups, and that one person who never checks their inbox.

Think of it like this: Grow tells you when something happens (new subscriber, unsubscribe, etc.). ApproveThis decides who needs to sign off on it and chases them down if they’re slow. No more spreadsheet trackers. No more “I thought YOU were handling it.”

Who Cares? Teams That Hate Wasting Time

If your company has a compliance team, a marketing team, or any group that argues about who should approve what, this integration matters. Specifically:

• Marketing Teams: Stop letting unvetted subscribers clog your campaigns.
• Compliance Officers: Automate audit trails for GDPR/CCPA without playing email tag.
• Operations Managers: Replace Slack pings with structured approval chains.

Use Case 1: Vetting New Subscribers Like a Bouncer

The Problem: Your newsletter gets 500 new signups. 50 are competitors. 10 are fake emails. 2 are your CEO’s ex. Manual vetting? No thanks.

The Fix: When Grow detects a new subscriber, ApproveThis automatically routes it to the right approver. Sales teams can screen for leads. Legal can flag risky domains. And because approvers don’t need a Grow license, you can loop in external partners without paying for extra seats.

Real-World Example: A SaaS company uses approval thresholds to auto-approve free trial signups but require manager sign-off for enterprise-tier subscriptions. Saves 8 hours/week on manual reviews.

Use Case 2: Auto-Unsubscribe the “Reply-All” Crowd

The Problem: Karen from accounting keeps unsubscribing from all-hands meeting notes… then re-subscribing… then complaining.

The Fix: When an ApproveThis request is created (like a department head flagging a redundant email list), Zapier automatically unsubscribes the user in Grow. Bonus: ApproveThis logs who approved the removal and why—no more he-said-she-said.

Use Case 3: Learning Why People Leave

The Problem: Unsubscribes happen, but if 50 people bail after your pricing update, you’d wanna know.

The Fix: When Grow fires an unsubscribe event, ApproveThis creates a request for your customer success team to categorize the reason (too many emails? content mismatch?). Use calculated fields to track trends and trigger alerts if unsubscribe rates spike.

Setup: It’s Easier Than Explaining It to Your Boss

1. Connect Both Apps to Zapier: You’ll need ApproveThis and Grow accounts.
2. Pick Your Trigger: Start with a Grow event (new subscription, unsubscribe) or an ApproveThis action (request approved).
3. Map Your Data: Pull subscriber emails into ApproveThis, send approval decisions back to Grow.
4. Test with a Small List: Try it with your leadership team’s emails before going company-wide.

Pro tip: Use ApproveThis’ vacation delegation so approvals don’t stall when someone’s OOO. No more “Waiting on Jim’s reply” while Jim’s on a beach.

Why This Beats Native Approvals in Grow

Grow’s built-in tools are fine for basic OKs. But if you need multi-step approvals, conditional logic (“approve only if subscription tier > $10k”), or to involve people outside your Grow account, ApproveThis adds muscle. Example: A healthcare company requires IT, legal, and compliance to approve newsletter changes. Grow alone can’t handle that; this integration does.

FAQ for the Skeptics

Q: Can approvers use email instead of logging in?
A: Yes. ApproveThis sends decisions via email—no app access needed.

Q: What if two approvers disagree?
A: Set approval groups to require consensus or let the highest-paid person decide.

Q: How’s this better than a shared inbox?
A: Shared inboxes = chaos. ApproveThis = structured workflows with deadlines and escalation paths.

Bottom Line: Approval Processes Shouldn’t Be a Chore

Linking ApproveThis and Grow via Zapier turns email list governance from a time-suck into a background process. Marketing stays compliant. Legal stays happy. And you stop babysitting signoffs.

Ready to stop playing approval tag? Book a demo or start a free trial. Takes 8 minutes to set up your first workflow. Less time than it takes to argue about whose turn it is to review the unsubscribe list.