ApproveThis manages your Releventful Integration approvals.

Why Approval Processes Break (And How to Fix Them)

Let's be real - the event industry runs on last-minute changes and high-stakes decisions. You’re juggling vendor contracts, client demands, and venue logistics while trying to actually pull off the magic. But when every contract signature or budget change requires three emails, two Slack pings, and a carrier pigeon, things get messy fast.

That's where pairing Releventful's event-focused CRM with ApproveThis' no-nonsense approval automation changes the game. We’re talking about turning “Where’s that signed contract?” into “Approved, next step triggered” without the administrative circus.

How This Duo Works

Releventful handles the event lifecycle - leads, contracts, client comms. ApproveThis handles the decisions. Connect them through Zapier, and you’ve got a system where:

• Contract signed in Releventful → Immediate approval request for finance review
• New lead pops up → Sales manager gets approval alert to assign reps

The kicker? Approvers only need ApproveThis access - no extra Releventful seats required. Perfect for external vendors or execs who just need to say yes/no without CRM training.

Real-World Use Cases That Actually Matter

1. Contract Chaos → Controlled Process

Scenario: Wedding planner signs a venue contract at 11 PM. Normally, this sits until accounting reviews it Monday morning. With the integration:

- Zapier detects signed contract in Releventful
- ApproveThis pings CFO via email (no login needed)
- CFO approves directly from phone
- Deposit released automatically

Who this helps: Catering companies needing quick vendor approvals, agencies managing freelance contracts.

2. Lead Qualification Without the Meeting-about-a-Meeting

Scenario: New corporate client inquiry hits Releventful. Sales lead gets ApproveThis request with lead score and history. They approve/deny in one click, auto-assigning to reps or triggering follow-up.

Who this helps: Understaffed sales teams, event marketers tracking campaign ROI.

3. Event Changes That Don’t Require a Séance

When venues flip-flop on dates or clients add last-minute demands, the integration ensures:

- Status change in Releventful → Approval request with change impact summary
- Operations lead reviews/approves during Uber ride to site
- Team auto-notified via existing tools

Who this helps: Production crews, corporate event planners with strict compliance needs.

Setup That Doesn’t Require IT (We Promise)

1. Connect the Apps: Zapier account → New Zap
2. Trigger: Choose Releventful event (new contract, lead, etc.)
3. Action: Select ApproveThis “Create Request”
4. Map Fields: Drag-and-drop Releventful data into approval form
5. Activate: Test with live data

Pro Tip: Use ApproveThis’ approval thresholds to auto-approve small deposit changes but flag anything over $5k.

Why Teams Actually Stick With This Combo

Sales Teams:

Stop losing leads because accounting hasn’t approved the discount. ApproveThis’ real-time tracking shows exactly where deals stall.

Operations Managers:

Auto-delegate approvals when team members are on-site using vacation delegation. No more “Out of office” reply chains.

Finance:

Calculated fields in ApproveThis automatically check contract values against budgets before sending for approval. No more spreadsheet cross-referencing.

The Nuts and Bolts You Care About

No New Logins: Approvers can OK requests via email. Clients love this.
Audit Trail: Every decision timestamped with notes. Liability? Handled.
Custom Workflows: Need three people to approve floral budgets? Set it once, forget it.

Bottom Line: This Isn’t “Nice-to-Have”

If you’re managing 50+ events annually or dealing with corporate clients who need paper trails, manual approvals aren’t just slow - they’re business risks. The Releventful + ApproveThis integration turns approval delays from a chronic headache into a five-minute task.

ApproveThis doesn’t “integrate” - it infiltrates your existing tools through Zapier, working like an approval layer over Releventful’s CRM data. No rip-and-replace, just smarter workflows.

What Now?

If you’ve ever:
- Lost a vendor because contracts took days to approve
- Missed a lead follow-up window
- Had an event change cause a blame-game meeting
...You need this.

Register for ApproveThis and connect your Releventful account in under an hour. Or schedule a demo to see how approval automation actually works when it’s built for operations people, not IT.

PS: If you’re still using email threads for approvals, we salute your patience. But your competitors don’t.