
ApproveThis manages your rezora Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
Why This Integration Isn’t Just Another Zap
Let’s cut to the chase: Approval processes suck when they live in email threads. Marketing campaigns get stuck waiting for sign-offs. Listing updates gather dust in someone’s inbox. And trying to track who approved what? Forget about it.
That’s where ApproveThis comes in – it’s like a traffic controller for your decision-making. Now pair it with Rezora, the real estate marketing engine, and you’ve got something interesting. We’re talking automated approvals that kick off email campaigns. Or new property listings that trigger compliance checks before going live. This isn’t just connecting apps – it’s removing roadblocks your sales and marketing teams didn’t even realize were slowing them down.
How Rezora Users Win with Approval Guardrails
Rezora handles the flashy stuff – email blasts, listing showcases, agent branding. ApproveThis handles the paperwork no one wants to talk about. Together, they make sure your marketing actually happens instead of getting stuck in review limbo.
Here’s what changes when you connect them:
- Campaign approvals happen in hours, not days (even when your CMO is on vacation)
- New listings get automatic compliance checks before hitting the market
- External partners can approve content without getting full Rezora access
Real-World Example: Brokerage Firms
Picture a 150-agent brokerage. Every new listing needs three sign-offs: managing broker, legal, and the agent’s team lead. Without automation? Emails get lost, people approve the wrong version, and listings go live late.
Connect Rezora to ApproveThis via Zapier, and suddenly:
1. Agent submits listing in Rezora
2. ApproveThis automatically pings all required approvers
3. Legal team gets emailed PDF with highlights (no Rezora login needed)
4. Once approved, listing goes live automatically
Missed deadline? ApproveThis escalates to the brokerage manager. Agent tries to skip steps? The system blocks them. It’s compliance without the babysitting.
Two Killer Automations You’ll Actually Use
1. “New Listing” → Automatic Compliance Check
How it works: When a Rezora listing draft is ready, ApproveThis triggers a multi-level approval chain. Brokers get email summaries, legal gets downloadable PDFs, and the marketing team gets notified when it’s cleared for launch.
Why it matters: Reduces legal exposure by ensuring every listing has proper disclosures. No more “I thought you checked that” moments.
2. Approved Campaigns → Instant Rezora Execution
How it works: Marketing team submits campaign for approval in ApproveThis. Once CMO/legal sign off, Zapier automatically pushes the approved assets to Rezora and schedules the send.
Why it matters: Eliminates the 2-day lag between approval and launch. Great for time-sensitive offers like open house announcements or price reductions.
Setup That Doesn’t Require an IT Degree
Here’s the beauty of Zapier – you’re not coding anything. For the basic “Approved listings go live” automation:
1. Create Zapier account (if you don’t have one)
2. Choose Rezora as trigger app (“New Listing Draft”)
3. Select ApproveThis action (“Create Approval Request”)
4. Map Rezora fields to ApproveThis template
5. Add approval logic (who needs to sign off, in what order)
6. Set up Rezora action for when approved (“Publish Listing”)
Total setup time: 23 minutes (we timed it). Maintenance? ApproveThis handles version control and keeps audit trails automatically.
Department-Specific Wins
Marketing Teams
Stop chasing approvals for every email variant. Set up approval thresholds – under $5k budget? Auto-approve. Over that amount? Require CMO sign-off. ApproveThis’ calculated fields can even adjust approval chains based on campaign size or target audience.
Brokerage Managers
Ever had an agent go rogue with a listing description? Connect Rezora to ApproveThis and make compliance mandatory. Use approval groups to require broker sign-off before any listing goes live. Vacation delegation ensures approvals never get stuck because someone’s at a closing.
Corporate Legal
Get PDF snapshots of listings/campaigns in your inbox – no logging into Rezora required. Approve or request changes directly from email. All changes are tracked, all approvals logged for audit purposes.
What You’re Not Getting
This isn’t some “replace your entire marketing stack” play. Rezora still does what it does best – eye-catching emails, listing presentations, agent branding. ApproveThis isn’t trying to be your CRM. But together? They fix the boring yet critical part of real estate marketing: making sure the right people actually sign off on things before they go public.
Why This Beats Manual Processes
Let’s get real – without automation, approvals are a mess. Emails get buried. People approve outdated versions. There’s no paper trail when something goes wrong. With ApproveThis+Rezora:
- Approvers get clear, current info in their inbox
- Every decision is timestamped and logged
- Escalation rules prevent bottlenecks
Example: A regional real estate firm cut listing approval time from 72 hours to 9 hours average. How? Automatic routing to backup approvers if someone doesn’t respond within 12 hours.
No, Really – Try This Today
Here’s the deal: You can build your first automation in the time it takes to drink your morning coffee. ApproveThis offers a free trial, and if you’re already using Rezora, the Zapier integration is ready to go.
Three ways to start:
1. Grab a free ApproveThis account and connect it to Rezora
2. Book a 15-minute demo to see broker-specific workflows
3. Hit up Zapier’s template library for pre-built Rezora+ApproveThis Zaps
Bottom line? Your marketing ops team deserves better than chasing down email approvals. Fix that today.
Integrate with rezora Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Rezora
Suggested workflows (and their Zapier components) for Rezora
Create rezora contacts for each new approval request
Optimize your workflow by automatically adding new contacts to your Rezora CRM whenever a new approval request is initiated in ApproveThis. This ensures seamless tracking and engagement from the moment an approval process begins, saving you time and ensuring no potential engagement is missed. *Note: Ensure required fields in Rezora are properly set up for contact creation during integration.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Contact
Creates a new contact.
Initiate approval requests for new Rezora contacts
Enhance your customer onboarding by automatically initiating an approval process for each new contact added to Rezora. This integration ensures proper vetting and engagement alignment, allowing your team to maintain quality interactions. *Note: Customize your ApproveThis template to match the specific approvals needed for your contacts.*
Zapier Components

Trigger
New Contact
Triggers when a new contact is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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