ApproveThis manages your Frill Integration approvals.

Why Frill Needs a Approval Wingman

Frill's great at collecting customer feedback. But let's be real - most feature request boards eventually turn into digital graveyards of "maybe someday" ideas. That's where ApproveThis comes in. We're the missing layer that turns voting forums into actual decision engines.

While Frill organizes what customers want, ApproveThis handles the dirty work of figuring out what gets built. Together, they create a closed-loop system where:

• Customer suggestions don't get stuck in committee purgatory
• Product teams can prove they're actually listening (with paper trails)
• External stakeholders weigh in without needing another software login

The Nuts and Bolts of the Integration

Connect Frill to ApproveThis via Zapier in 8 minutes flat. Here's what actually happens behind the scenes:

Critical Triggers

When Frill detects:

• New feature request (with voting threshold met)
• Status change on existing ideas
• Heated comment threads (we all know those ones)

ApproveThis' Countermove

Automatically:

• Route to product leads + finance for viability checks
• Ping external partners via email (no Frill license needed)
• Escalate deadlocked decisions to execs

Real Teams Using This Stack Right Now

1. SaaS Product Teams - Killing Feature Bloat

A 150-person HR tech company uses our integration to:

- Auto-create approval tickets when any Frill idea hits 50+ votes
- Route to eng leads for effort scoring
- Push approved features to Jira AND update Frill status publicly

Result: 23% reduction in "where's my feature?" support tickets.

2. Enterprise IT Teams - Managing Internal Demands

A 2,000-employee insurance firm connects Frill (for internal tool requests) to ApproveThis for:

- Auto-routing based on request type (security review vs. UX check)
- Compliance team sign-offs before roadmap commitment
- Budget holds if estimated costs exceed department thresholds

Result: CFO stopped micromanaging IT spend after audit-ready trails were implemented.

3. Agencies - Client Feedback That Doesn't Derail Projects

A 85-person dev shop uses Frill's client portals + ApproveThis to:

- Convert client feature requests into change orders
- Auto-calculate impact on project scope/timeline
- Get internal architect approval before promising anything

Result: 45% fewer scope creep fires to put out monthly.

Setup That Actually Takes 10 Minutes (No Tutorial Hell)

For the "New Frill Idea → Approval Request" workflow:

1. In Zapier, choose Frill's "New Idea" trigger
2. Filter for ideas meeting your criteria (votes, tags, etc.)
3. Map key Frill fields to ApproveThis request form
4. Set approval rules (who needs to sign off?)
5. Test with a live idea submission

Pro Tip: Use ApproveThis' Calculated Fields to auto-prioritize based on Frill's vote count + comment activity.

Why This Isn't Just Another Zap

What makes this combo actually stick:

For Product Leaders

Finally show a clear path from feedback to feature. Our Approval Thresholds mean you can auto-approve small wins (under 2 dev days) while flagging big bets for CTO review.

For Customer-Facing Teams

Stop making empty promises. When clients ask "what about my idea?", show them the approval stage in ApproveThis (without Frill access).

For Finance/Operations

Get automatic cost impact analysis using ApproveThis' Calculated Fields tied to your dev rate cards.

The Hidden Perks You'll Actually Use

1. Email Approvals That Don't Suck

Approvers can veto or greenlight requests directly from Outlook/Gmail. No "how do I login?" support tickets.

2. Vacation Coverage That Works

Auto-reassign approvals when John from procurement is on PTO. Because deadlines don't care about his beach time.

3. Escalation Paths for Stuck Requests

If legal sits on a request for 72hrs, auto-notify their VP. Suddenly reviews get faster.

When to Use This Integration (And When Not To)

Good Fit:
- Companies using Frill with 50+ monthly ideas
- Teams drowning in "just build it!" stakeholder demands
- Orgs needing audit trails for product decisions

Bad Fit:
- Teams where one person approves everything anyway
- Companies allergic to process (we can't fix that)

Bottom Line

Frill tells you what customers want. ApproveThis decides what actually gets done. Together, they turn feedback loops into shipped features - without endless meetings.

Implementation time: 1-2 business days (seriously)
Typical results: 40% faster decision cycles, 15% fewer redundant requests

Book a 15-minute demo to see live workflows, or start a free trial if you're the DIY type.