ApproveThis manages your GatherUp Integration approvals.

Why Bother Connecting These Two?

Let’s cut to the chase: You’re using GatherUp to collect customer feedback because angry Yelp reviews keep you up at night. You’re using ApproveThis (or considering it) because chasing down signatures for every tiny decision is eating your team alive. But here’s the thing – these tools aren’t just playing different games. They’re on the same team, and they’re here to win.

When you connect ApproveThis and GatherUp via Zapier, you’re basically building a guardrail between your customers’ opinions and your team’s time. Negative review? It auto-triggers an approval chain so someone actually deals with it. New client onboarded? They get added to GatherUp’s feedback loop only after the legal team greenlights the contract. No more rogue responses, no more missed follow-ups – just actual process that works while you sleep.

Who This Actually Helps (Spoiler: Everyone)

This isn’t some “nice-to-have” integration for tech nerds. We’re talking real fixes for teams drowning in Slack pings and unanswered emails:

Customer Service Teams

Picture this: A restaurant chain gets a 2-star review mentioning cold fries. GatherUp catches it, ApproveThis routes it to the regional manager and the kitchen lead. Approval happens in 20 minutes, the manager comps the meal, and the kitchen adjusts fryer protocols – all before the next lunch rush.

Operations Managers

New vendor contract gets final approval in ApproveThis? Zapier auto-creates their profile in GatherUp. Now they’re getting feedback requests from day one, so you catch supply chain issues before they blow up.

Marketing Departments

That “automatic review generation” feature in GatherUp? Now gated behind approval thresholds. Spend over $500 on a campaign? ApproveThis requires CMO sign-off before sending feedback requests to those customers. No more accidental survey spam.

Two Ways This Actually Works in the Wild

Use Case 1: Negative Feedback → Approval Chain

Say you’re a SaaS company using GatherUp. Every time a user rates your support below 4 stars:

• Zapier creates an ApproveThis request with the feedback details
• Auto-routes to support lead + product manager
• Approvers get email links (no app login needed)
• Denied requests escalate to CTO with context

Real result? One retail client reduced response time to negative reviews from 48 hours to 90 minutes. Because waiting two days to fix a complaint in 2024 is borderline insane.

Use Case 2: Approved Clients → Feedback Loop

HR software company uses ApproveThis for new client onboarding. Once legal approves:

• Zapier pushes client info to GatherUp
• Automatic NPS survey sent at 30/60/90 days
• Low scores trigger… you guessed it, another approval chain

This isn’t hypothetical – one ApproveThis user saw 22% higher response rates just from timing surveys post-key milestones.

Setting This Up Without Losing Your Mind

Here’s the 3-step no-BS guide:

1. Zapier Account: If you’re reading this, you probably have one. If not, fix that.
2. Connect the Apps: ApproveThis’ Zapier triggers are idiot-proof. GatherUp’s actions take 4 clicks.
3. Test with Real Data: Make a fake “terrible review” in GatherUp. If it doesn’t trigger an approval request within 2 minutes, you’ve done something wrong.

Pro tip: Use ApproveThis’ approval thresholds to auto-approve minor issues (like typos in reviews) and only escalate major complaints. Saves 20+ hours/month for teams handling 100+ feedback items weekly.

Why This Combo Doesn’t Suck

Other approval tools make you choose between flexibility and simplicity. GatherUp integrations usually require dev work. Here’s why this pairing works:

No License Headaches

ApproveThis approvers don’t need GatherUp logins. Your CFO approves a refund request triggered by bad feedback? They click a damn email link. Done. Same for clients – external partners can approve stuff without seeing your backend systems.

Actual Real-Time Tracking

ApproveThis’ dashboard shows every pending feedback item alongside standard approvals. No switching tabs to see if Karen in accounting approved that vendor while you were handling reviews.

Emergency Overrides That Work

With ApproveThis’ vacation delegation, out-of-office approvers don’t bottleneck feedback responses. Support lead on PTO? Requests auto-reroute to their deputy. No more “waiting for Brian” memes.

When This Makes Sense (And When It Doesn’t)

This integration isn’t magic fairy dust. It works best if:

• You get at least 50+ customer feedback items monthly
• Multiple departments touch each major decision
• You’ve got clients/partners outside your main org

Bad fit if:
• You’re a 5-person team where everyone is in the same room
• Your approval process is “the CEO forwards emails”
• You don’t actually care about customer feedback (ouch)

What You’re Really Saving Here

Let’s talk numbers from actual users:

Time: 62% faster response to critical feedback
Money: 19% reduction in customer churn from resolved issues
Sanity: 14 fewer “Did you approve that?!” Slack messages daily

These aren’t vanity metrics. For a 200-person company, that’s about $217k/year saved on preventable escalations. But hey, who’s counting?

Cool, How Do I Start?

If you’ve read this far, you’re either genuinely interested or avoiding real work. Either way:

1. Grab an ApproveThis trial – takes 3 minutes
2. Book a 15-minute demo to see the GatherUp integration live
3. Or keep doing approval chains manually and pray for retirement

No pressure. But seriously – your competitors are already automating this stuff.