ApproveThis manages your Appzi Integration approvals.

Why This Integration Isn't Just Another Zap

Let's be real – most "integrations" are just digital duct tape. But when you connect Appzi's customer feedback superpowers with ApproveThis' approval muscle, you're building an actual system that does two critical things:

1. Stops important feedback from dying in someone's inbox
2. Makes sure decisions happen at human speed, not software speed

Appzi's great at catching those "Hey, your checkout button's broken" or "I'd pay double for this feature" moments. ApproveThis? It's the traffic cop making sure the right person actually does something about it. Together, they turn reactive chaos into a process that doesn't suck.

Who Actually Cares? (Spoiler: Your CFO Will)

Mid-sized companies get crushed by feedback limbo. Support teams flag something urgent, it sits waiting for legal approval, legal's waiting on product... meanwhile customers churn. This integration breaks that cycle by:

• Auto-routing specific feedback types to pre-defined approvers
• Adding deadline pressure without being that annoying CC'd email
• Giving execs visibility into bottlenecks ("Why does accounting approve bug reports?")

Example: A 200-employee SaaS company used this combo to slash their "feedback-to-action" time from 11 days to 48 hours. How? Appzi tags high-priority feature requests > ApproveThis pings the product VP directly > If no reply in 24hrs, escalates to CEO. No more "I didn't see the ticket" excuses.

Real-World Use Cases That Don't Sound Like MBA Bullshit

The "Oh Shit" Moment Triage

Customer submits negative feedback via Appzi's popup > Zapier triggers an ApproveThis workflow that:

• Auto-calculates CSAT impact score using ApproveThis' calculated fields
• Routes to support lead + account manager if score < 3
• Requires both to approve compensation offers over $50

Result: Angry customer gets a real response before they tweet about you.

Feature Requests That Don't Get Lost in Slack

Every "Can you add dark mode?" Appzi submission becomes an ApproveThis request with:

- Voting thresholds (10+ votes auto-approves for roadmap review)
- Attaches similar past requests for context
- Due date = 2 days before next sprint planning

Product teams stop wasting meetings on "What did customers ask for?"

The Compliance Shield

Regulated industry? Any feedback containing "refund" or "legal" triggers:

- Mandatory legal team approval via ApproveThis
- Full audit trail with Appzi's original submission data
- Automatic Slack alerts if not resolved in 72hrs

Auditors get hard evidence you're not ignoring complaints.

Setup That Takes Less Time Than Your Daily Standup

1. Create a Zap starting with Appzi's "New Feedback" trigger
2. Filter to only handle specific feedback types (pro tip: use Appzi's tagging)
3. Action step: ApproveThis "Create Request" with mapped fields
4. Test with real data (not some fake "asdf" submission)

Critical settings:

- Use ApproveThis' calculated fields to auto-priority score based on feedback sentiment
- Set approval thresholds so minor stuff auto-approves
- Enable vacation delegation so requests don't stall because Karen's in Bali

Team-Specific Wins (Because Silos Suck)

Customer Support

Stop playing telephone between angry users and engineering. Appzi feedback with "bug" tag > ApproveThis routes to QA lead + CTO. They approve/deny > Auto-response via Appzi tells user it's being fixed. No more "We forwarded your concern" black hole.

Product Management

Roadmap decisions based on data, not whoever yells loudest. Appzi submissions feed into ApproveThis workflows that:

- Require 15 team votes before escalation
- Attach usage metrics from other tools
- Force cost estimates from finance before approval

Marketing

That "Can you add our logo?" partner request in Appzi becomes an approval chain with:

- Legal checks usage rights
- Design approves asset quality
- CRM checks if partner tier allows it
All before the CMO even gets pinged.

Why This Beats "Just Using Jira"

Jira's great for tracking tasks, terrible at decisions. ApproveThis adds:

- External approvers: Clients, vendors, or legal can approve without Jira access
- Monetary thresholds: Auto-approve $100 spends, escalate $10k+ to CFO
- Approval chains: Requires 3/5 team leads to say yes, in order

Plus, let's be honest – non-techies actually understand email approvals.

Objections We Hear (And Shut Down)

"We already have a feedback process."
Cool. Does it automatically:
- Route urgent issues past middle managers?
- Show execs which departments are bottlenecks?
- Prevent $500K deals from waiting on a $50 approval?
No? Then you've got a spreadsheet, not a process.

"We're not technical enough."
The Zap takes 15 minutes. ApproveThis works in email. Your approvers don't need new logins. If you can forward an email, you can use this.

Bottom Line: This Isn't About Software

It's about fixing the "Yeah, we should do something about that" syndrome. Every day your feedback process is manual is a day you're:

- Losing customers to slow responses
- Wasting salary hours on approval chase-downs
- Making decisions with stale data

Appzi + ApproveThis via Zapier is how companies with 200+ employees stop feeling like chaotic startups. It's process automation that doesn't require an IT PhD to maintain.

Next Steps (Pick One)

A) Register for ApproveThis, connect Appzi in 15 minutes, and actually resolve feedback this week.

B) Do nothing, keep letting customer insights gather dust, and wonder why churn keeps increasing.

Pro tip: A doesn't require talking to sales unless you want to.