How ApproveThis + Funnelking Cuts Approval Chaos (Without the Corporate Jargon)

When "Just Approve It" Isn't a Strategy

Let’s get real – if your team’s approval process looks like a game of broken telephone between Slack, email, and whatever spreadsheet someone last updated, you’re not just wasting time. You’re risking deals, compliance issues, and looking unprofessional to clients. Funnelking handles the front end of your sales funnels beautifully, but what happens when a contact needs special pricing approval? Or when a high-value lead comes through that needs legal sign-off before your team can engage?

ApproveThis isn’t another app to clutter your stack. It’s the glue between Funnelking’s customer-facing actions and the internal decisions required to keep things moving. Think of it as adding guardrails to your processes – without slowing down the car.

Why This Combo Works for Teams That Hate Meetings About Meetings

Funnelking tracks leads, manages campaigns, and processes orders. ApproveThis handles the "can we actually do this?" conversations. Together, they automate the handoff between "customer asked for something" and "we’re legally/commercially allowed to deliver it."

Key benefits you’ll actually notice:

• Deals don’t stall because someone forgot to CC legal on a discount request
• Marketing teams get campaign approvals before the launch date scramble
• External partners (agencies, contractors) can approve without getting full Funnelking access

The Hidden Time-Suck You’re Ignoring

Ever calculated how many hours your team spends chasing down approvers? For a 200-person company, it’s often 15-20 hours/week. That’s not "busy work" – that’s revenue-critical tasks being delayed because your CRM isn’t talking to your approval system.

Real Use Cases for People Who Hate Buzzwords

1. “Why Is Sales Promising Discounts We Can’t Afford?!”

The Problem: Your Funnelking-powered order forms let customers request custom pricing. But without guardrails, sales reps approve discounts that wreck margins.

The Fix: Zapier triggers an ApproveThis workflow whenever a Funnelking order exceeds predefined thresholds. Finance gets an email with one-click approve/deny. If denied, sales gets an automated "here’s the counteroffer" script.

Who Cares: CFOs sleeping better knowing discounts aren’t eroding profits. Sales ops teams tired of being the bad cops.

2. Legal Doesn’t Want to Live in Your CRM

The Problem: New Funnelking lead forms collect data requiring compliance reviews (think healthcare, financial services). Legal team refuses to log into yet another system.

The Fix: New form submissions auto-create ApproveThis requests. Legal approves/rejects via email. Approved leads flow back into Funnelking; denied ones get flagged for follow-up.

Who Cares: Compliance officers avoiding fines. Sales teams not losing leads to bureaucratic limbo.

3. When “Urgent” Actually Means Something

The Problem: High-value Funnelking contacts update their info (new job title, company merger). Your team needs to adjust outreach but requires manager approval.

The Fix: Contact updates trigger approval requests with context: “This client’s budget increased 300% – approve updated pitch materials?” Approvers get all details in one place, no digging through CRMs required.

Who Cares: Account managers upselling faster. Execs seeing accurate pipeline forecasts.

Setting This Up Without Involving IT

If you can connect apps on Zapier, you can do this in under 20 minutes:

1. Grab your Funnelking and ApproveThis accounts
2. In Zapier, choose a Funnelking trigger (new form, contact update, etc.)
3. Map key data points to an ApproveThis request (amounts, contact info, notes)
4. Set up approval rules (who needs to sign off, deadlines, escalation paths)

Pro Tip: Start with one workflow (like discount approvals) before automating everything. Less chaos, more quick wins to show the boss.

Why Your Team Won’t Hate This

Approval tools often feel like micromanagement. Here’s how this combo avoids that:

For approvers: No new logins. They click a link in email, review context we’ve pulled from Funnelking (order history, contact notes), approve/reject. Done.

For requesters: They stay in Funnelking. No filling out duplicate forms just to get a "yes."

For you: Audit trails auto-sync to Funnelking records. No more screenshotting Slack threads for compliance.

The Forgotten Feature That’s a Game-Changer

ApproveThis’s calculated fields let you auto-approve routine requests. Example: Discounts under 5% for Tier 3 clients get instant approval. Over 5%? Routes to a manager. This keeps teams moving without exposing you to risk.

When to Consider This Combo

If any of these sound familiar:

• Deals get stuck because approvers are OOO (vacation delegation fixes this)
• You’ve had compliance near-misses due to manual processes
• Different departments use conflicting approval rules (conditional workflows enforce consistency)

Bottom Line for Teams That Move Fast

Funnelking handles the "what" of customer interactions. ApproveThis manages the "can we." Together, they cut the back-and-forth that kills momentum. You’re not adding bureaucracy – you’re removing the excuses that slow deals and frustrate clients.

Ready to stop being the approval bottleneck? Book a 15-minute demo or start a free trial. No sales scripts, just a quick walkthrough of how other teams like yours escaped approval purgatory.