ApproveThis manages your FormKeep Integration approvals.

When Forms Meet Approvals: Why This Combo Works

Let’s be real: forms are where good ideas go to die. Someone fills out a request, it sits in a spreadsheet, and three weeks later, you’re chasing down Karen from accounting to approve it. FormKeep solves the first part – collecting data without making people want to gouge their eyes out. But approvals? That’s where ApproveThis comes in. Together, they’re like peanut butter and jelly, if peanut butter automated your procurement process and jelly sent reminder emails so you don’t have to.

Here’s the deal: FormKeep handles the “what” (the data), ApproveThis handles the “who” (the decisions). Connect them via Zapier, and you’ve got a system where submissions automatically kick off approval chains, and decisions flow back into your records. No more lost requests. No more “I didn’t see the email.” Just... things getting done.

What You’re Really Getting Here

This isn’t about replacing Karen. It’s about giving her less to screw up. When FormKeep and ApproveThis work together, you’re cutting out the manual relay race. Submissions become approval requests instantly. Approvers get notified where they actually check (email, Slack, carrier pigeon – whatever). And everything’s tracked in one place, so when the CFO asks why Q3’s marketing budget was approved, you’re not scrambling through 12 different inboxes.

For companies between 50 and 5000 people, this is golden. You’re big enough that ad-hoc approvals are a liability, but small enough that buying a monolithic “enterprise solution” would bankrupt you. This combo scales without the drama.

Use Cases That Don’t Suck

1. Auto-Create Approvals from Forms (The “Stop CC’ing Me” Workflow)

Scenario: Your sales team uses a FormKeep form for client discount requests. Right now, those submissions email the VP of Sales, who forwards them to Finance, who loses them. Connect FormKeep to ApproveThis, and every submission becomes a tracked approval request with deadlines, reminders, and a clear chain of who said yes/no.

Who cares:

- Marketing teams approving campaign spend
- HR onboarding new hires (IT access, equipment requests)
- Facilities managing maintenance tickets

Bonus: ApproveThis’ calculated fields let you auto-approve small requests (e.g., under $500) and escalate bigger ones. So Karen only gets pinged when it actually matters.

2. Log Decisions Back to Forms (The “Cover Your Ass” System)

Scenario: Your compliance team requires audit trails for every vendor contract. When an ApproveThis request is approved/denied, Zapier logs the decision + comments back to FormKeep. Now, every form submission has a complete history – who approved it, when, and why. No more “I don’t remember” during audits.

Who cares:

- Legal teams tracking contract approvals
- Healthcare orgs documenting patient care decisions
- Education boards managing policy changes

Why This Beats Manual Processes

Approval workflows aren’t glamorous, but screw them up and you’re either losing money or ending up on the nightly news. Here’s where ApproveThis adds muscle:

Approval thresholds: Auto-approve expenses under $1K? Done. Require two VPs to sign off on anything over $50K? Easy.
Vacation coverage: Approver out? Requests automatically reroute – no expired requests clogging the system.
Email approvals: External vendors can approve without logging into yet another portal. They just reply “Approved” – no training needed.

And since ApproveThis approvers don’t need a FormKeep license, you can loop in clients or partners without buying extra seats. (They’ll still need access to whatever you’re approving, obviously. We’re good, but we’re not magicians.)

Setup: Less Time Than a Teams Meeting

If you can forward an email, you can set this up. Here’s the gist:

1. Pick your trigger: In Zapier, choose FormKeep’s “New Submission.”
2. Add ApproveThis’ “Create Request” action: Map form fields to your approval template (budget amount, requester, etc.).
3. Test it: Submit a form. Watch the approval request pop up in ApproveThis. Do a little dance.

For logging decisions back to FormKeep, reverse it: Trigger on ApproveThis’ “Approved/Denied” event, then update FormKeep with the outcome.

Teams That Win (And How)

Finance: Expense reports submitted via FormKeep auto-route based on amount. Over budget? Escalate to CFO. Under? Auto-approve and move on.
Operations: Equipment requests go through approvals with maintenance schedules attached. Denied? FormKeep logs the reason for the requester.
Marketing: Campaign proposals get multi-stage approvals (Creative, Legal, Budget) without leaving FormKeep’s interface.

The Bottom Line

Forms are easy. Approvals are necessary. Together, they’re a nightmare if handled manually. By connecting FormKeep and ApproveThis, you’re not just automating steps – you’re making sure the right people can say “yes” faster, “no” with context, and everyone stays in the loop without the chaos.

Ready to stop being the approval bottleneck? Register for ApproveThis or grab a demo. (Your Karens will thank you.)