ApproveThis manages your Sender Integration approvals.

Let’s cut to the chase: approval bottlenecks are where good campaigns go to die. You’ve got Sender ready to launch killer email campaigns, but they’re stuck waiting for legal sign-off, budget approvals, or creative reviews. Enter ApproveThis – the missing link between "Let’s do this" and "It’s live."

Why This Combo Doesn’t Just Work – It Wins

Sender handles the "sending" part beautifully. ApproveThis handles the "adulting" part – compliance checks, budget sign-offs, stakeholder alignment. Together through Zapier, they turn marketing ops from a permission-seeking exercise into a well-oiled machine.

Three Teams That Stop Dragging Feet

Marketing Teams: Launch campaigns faster by automating creative approval → draft creation in Sender.
Customer Success: Immediately notify clients via SMS/email when their requests get approved.
Operations: Auto-escalate unsubscription requests to managers without manual triage.

Real Workflows for People Who Hate "Case Studies"

We’re not here to sell you theoretical scenarios. These are actual plays we’ve seen work for companies between 150-2,000 employees:

1. The Campaign Launch Accelerator

An e-commerce company reduced their promo email launch time from 5 days to 12 hours by connecting ApproveThis to Sender. Here’s how:

Legal approves disclaimer language → Zapier auto-creates draft campaign in Sender → Marketing finalizes design → VP auto-approves if budget <$5k. Bonus: Their CFO gets auto-CC’d on any campaign over threshold via ApproveThis’ calculated fields.

2. The Unsubscribe Guardrail

A SaaS company using Sender for customer comms started routing unsubscribes through ApproveThis. Now, when someone opts out:

1. Customer success lead gets notified via email (no Sender license needed)
2. If VIP client, CCO gets 2-hour escalation path
3. All actions logged for GDPR compliance

3. The Approval → Transactional Firestarter

A B2B service firm triggers Sender transactional emails the second deals get approved:

Sales ops approves contract → Zapier pushes to Sender → Client gets onboarding SMS + account manager intro email. They shaved 3 days off their sales cycle by eliminating "I thought you were sending that?" delays.

Setting This Up Without Involving IT

If you can set up a Slack channel, you can connect ApproveThis + Sender:

1. Create Zapier account (free tier works)
2. Connect ApproveThis → Sender
3. Pick trigger (e.g., "Request Approved")
4. Choose action (e.g., "Send Transactional Campaign")
5. Test with $100 campaign approval → watch email fly

The Hidden Perks You’ll Actually Care About

Beyond the obvious, this combo solves prickly issues like:

"But Karen’s on PTO!"
ApproveThis’ vacation delegation auto-reassigns approvals so campaigns don’t stall.

"Who approved this?!"
Every Sender action ties back to an audit trail in ApproveThis – crucial for regulated industries.

"We don’t have 15 Sender licenses!"
Approvers only need email access. Legal can approve/disapprove campaigns without touching Sender.

When to Steal This Setup

This isn’t just for enterprises. If you answer "yes" to any of these:

• Your marketing team has >2 approval layers
• Unsubscribes sometimes trigger customer complaints
• Sales complains leads go cold during approval delays

Why This Isn’t Just Another Zap

Most Zapier integrations just move data. This one moves decisions. ApproveThis adds structure to Sender’s flexibility – think of it as adding traffic lights to a race car. You’re not slowing down; you’re preventing crashes.

Ready to Stop Being a Human Routing Bot?

ApproveThis isn’t another tool – it’s your exit ticket from chasing down approvers. Combine it with Sender via Zapier, and you’ve effectively given your team a 20-hour/month raise.

Next steps:
1. Get ApproveThis (free 14-day trial)
2. Book 20 minutes with our team to pre-build your first workflow
3. Send your first approval-triggered campaign by Friday

No more "Approved, now what?" moments. Just approved → action. Like work should be.