ApproveThis manages your Maropost Marketing Cloud approvals.

Why Bother Connecting These Two?

Let’s cut to the chase: marketing moves fast, but approvals move slow. You’ve got campaigns to launch, budgets to greenlight, and compliance hoops to jump through. Meanwhile, your team is stuck chasing down sign-offs via Slack, email, or worse – hallway ambushes. That’s where pairing ApproveThis with Maropost Marketing Cloud changes the game.

Maropost handles the heavy lifting of email campaigns, SMS blasts, and customer journeys. ApproveThis handles the bureaucratic sludge. Connect them via Zapier, and you’ve got a system where marketing actions trigger approval workflows (and vice versa) without manual handoffs. No more lost requests. No more “I thought YOU approved that!”

The Nuts and Bolts That Make It Work

ApproveThis isn’t just a digital permission slip. It’s built for companies where multiple teams need to weigh in before anything goes live. Features like conditional approvals (auto-approve small budget changes, escalate big ones) and vacation delegation (no more waiting for Karen from Accounting to return from Bali) keep things moving. Meanwhile, Maropost’s strength is executing complex campaigns across email, social, and SMS once those decisions are made.

Here’s the kicker: approvers in ApproveThis don’t need a Maropost license. Perfect for getting quick sign-offs from clients, legal teams, or execs who shouldn’t have access to your marketing platform’s backend.

Real-World Use Cases (No Fluff)

For Marketing Teams: Campaigns That Don’t Get Stuck

Say your team wants to launch a last-minute SMS blast for a flash sale. Normally, you’d need legal to review the disclaimer and the CFO to approve the budget. With this integration:

• Create the campaign in Maropost → Trigger an approval workflow in ApproveThis with all details attached
• Legal gets an email to review the disclaimer text directly in their inbox
• Once approved, the CFO gets a Slack alert via Zapier to approve the spend

If both approve, Maropost automatically launches the campaign. If someone rejects? The request gets routed back to the marketing manager with comments. No more guessing why something was blocked.

For Sales Teams: Closing Deals Faster

Imagine a retail company using Maropost to track high-value leads. When a new enterprise lead is added:

• Maropost triggers an approval request in ApproveThis for a custom discount offer
• The sales director approves the deal terms via mobile
• Once approved, Maropost auto-sends the personalized offer email

Bonus: ApproveThis’ calculated fields can auto-approve discounts under 10% but require manager input for bigger deals. Perfect for balancing speed and control.

For Operations: Fixing Unsubscribe Chaos

When a contact unsubscribes in Maropost, ApproveThis can trigger a retention approval workflow:

→ Should we send a win-back offer?
→ Does this violate any compliance rules?
→ Who needs to sign off?

This stops your team from accidentally spamming unsubscribed contacts and gives a structured way to handle sensitive opt-outs.

Setting This Up Without Losing Your Mind

You’ll need:
1. A Zapier account (they’re the middleman here)
2. ApproveThis and Maropost accounts
3. 15 minutes (seriously)

Basic steps:
- In Zapier, choose a trigger (e.g., “New Contact in Maropost”)
- Set conditions if needed (e.g., “Only if lifetime spend > $5k”)
- Connect to ApproveThis’ “Create Request” action
- Map the Maropost data to the approval request fields
- Test with real data

Pro tip: Use ApproveThis’ approval thresholds to auto-approve routine requests (like tagging new contacts) and only escalate exceptions.

Why This Isn’t Just Another Integration

Most approval tools treat every request the same. ApproveThis doesn’t. When connected to Maropost:

Marketing gets: Fewer delays on time-sensitive campaigns. Clear audit trails for compliance.
Sales gets: Faster response to hot leads. No more over-discounting without oversight.
Leadership gets: Less time spent on trivial approvals. Real-time visibility into request statuses.

And because ApproveThis lives in Zapier, you can loop in other tools too. Example: Approved a Maropost campaign? Auto-add the budget to QuickBooks or log the decision in Salesforce.

The Bottom Line

If your marketing team spends more time justifying decisions than executing them, this integration cuts the red tape. It’s not about doing more approvals – it’s about doing them smarter.

ApproveThis isn’t just a “set it and forget it” tool. It’s a way to enforce your business rules without becoming the bottleneck you hate. And when paired with a beast like Maropost, you’re essentially giving your marketing ops team a self-driving car.

Ready to stop being a human routing engine? Register for ApproveThis or book a demo to see how it plays with Maropost. No commitment, no sales poetry – just a 15-minute walkthrough.