ApproveThis manages your Spotler UK Integration approvals.

When Approval Workflows Meet Marketing Automation

Let’s get real: marketing teams move fast, but approvals move slow. Someone’s always waiting on a sign-off for a campaign, a budget request, or a new lead list. Meanwhile, your CRM’s sitting there with outdated contact info because nobody updated it after the last round of revisions. This is where pairing ApproveThis with Spotler UK turns into your secret weapon.

ApproveThis cuts through approval gridlock with automated workflows that actually make sense. Spotler UK (their GatorMail platform, specifically) keeps your email marketing and contact data in check. Connect them through Zapier, and you’ve got a system where marketing requests get approved faster, contacts stay updated automatically, and nobody’s chasing down VPs in the parking lot for signatures.

Why This Combo Works for Mid-Sized Companies

Companies between 50-5,000 employees often get stuck between "too big for manual processes" and "too small to waste budget on enterprise software." Here’s where this integration shines:

• No more license headaches: Approvers don’t need Spotler accounts. External clients or department heads can approve/reject via email without logging into another system.
• Real-time updates without busywork: Approved form submissions in Spotler automatically trigger next steps – no manual data entry, no missed leads.

Example: A 200-person e-commerce company uses Spotler forms for vendor onboarding. Every submission kicks off an ApproveThis workflow where purchasing, legal, and logistics teams review terms. Once approved, Spotler automatically adds the vendor to campaigns and updates compliance attributes – all before the vendor finishes their coffee.

Three Ways to Use This Integration (That Don’t Suck)

1. Auto-Escalate High-Stakes Form Submissions

The problem: Your Spotler forms are flooded with requests – some need immediate attention, others can wait. But everyone marks their submission as "urgent."

The fix: Use ApproveThis’ calculated fields and approval thresholds to auto-sort submissions. Set rules like:

• Budget > £5k? Route to CFO + legal team sequentially
• Budget < £500? Auto-approve and notify manager

Who needs this: Marketing agencies dealing with client campaign requests. No more interns approving £20k ad spends because someone forgot to check the form.

2. Keep Contact Records Fresh Without the Nagging

The problem: Sales updates a lead’s info in Spotler, but marketing’s emails still go to old addresses. Cue the “why is our bounce rate so high?” meetings.

The fix: When ApproveThis gets a new request (like a sales contract approval), Zapier updates the Spotler contact record while the approval’s pending. By the time legal signs off, the CRM’s already prepped for onboarding emails.

Pro tip: Use ApproveThis’ vacation delegation so approvals never stall when someone’s OOO. The system auto-reassigns to their backup, keeping contact updates moving.

3. Track Approval History Directly in Campaign Metrics

The problem: You need to prove that campaign X was approved by compliance on [date], but the info’s buried in Slack threads.

The fix: When an ApproveThis request gets approved/denied, Zapier updates a custom Spotler contact attribute (like “Last_Approval_Date” or “Compliance_Status”). Now your campaign reports show approval timelines alongside open rates.

Who cares: Regulated industries (finance, healthcare) where audit trails matter. Also settles arguments about who approved that questionable subject line.

Setting This Up Without Losing Your Mind

You’re not here for a Zapier tutorial, but here’s the 60-second version:

1. Connect the apps in Zapier: ApproveThis + Spotler UK
2. Pick your trigger: Usually “New GatorMail Smart Form Submission”
3. Add ApproveThis filters: Set conditions (e.g., “Only route if ‘Budget’ field > £1k”)
4. Test with real data: Submit a form and watch the approval workflow kick in

Pro move: Use ApproveThis’ conditional logic to handle edge cases. Example: If a Spotler form submission comes from a VIP client (@company.com), auto-approve but notify execs.

Which Teams Actually Benefit?

Marketing Operations

Stop being the mediator between sales and legal. Set up workflows where:

• New lead list requests auto-route to compliance
• Approved campaigns auto-push to Spotler

You’ll cut 3+ days from campaign launch cycles.

Finance Teams

Budget approvals with actual teeth. Set thresholds so:

• Spend < £500 = auto-approved
• £500-£5k = department head approval
• >£5k = CFO + automatic contract generation

All tracked in ApproveThis’ audit trails.

External Partners

Agencies and vendors get a clean approval portal without Spotler logins. Clients approve drafts via email, and Spotler automatically updates project statuses. No more “I never approved that!” emails.

Why This Isn’t Just Another Integration

Most approval tools treat marketing teams like an afterthought. ApproveThis + Spotler works because:

• Email approvals actually work: Approvers don’t need to learn new software – they can approve/reject from their inbox.
• Real-time syncs prevent data decay: Contacts stay updated while approvals are pending, not after.
• You can start small: Automate one process (like budget approvals), then expand as teams get hooked.

Ready to Stop Being a Approval Middleman?

If you’re still manually routing Spotler form submissions or updating contact attributes after approvals, you’re leaving hours on the table every week. ApproveThis isn’t just about faster approvals – it’s about making sure those approvals actually do something in your marketing stack.

Get started with ApproveThis (free 14-day trial), or book a demo to see how it plays with Spotler UK. Your future self (the one who isn’t constantly forwarding approval emails) will thank you.