ApproveThis manages your thenty Integration approvals.

Why Approval Automation Matters for Membership-Driven Businesses

Let's cut to the chase - if you're managing memberships, subscriptions, or gated content with Thenty, you're already dealing with constant approval requests. New user onboarding. Subscription cancellations. Free trial extensions. Every "quick sign-off" adds up to hours of lost productivity.

ApproveThis plugs directly into Thenty via Zapier to automate these decisions while keeping human oversight where it matters. We're talking about reducing approval lag from days to minutes, without letting important requests fall through the cracks.

How These Platforms Work Better Together

Thenty handles the front-end user experience - logins, subscriptions, content gating. ApproveThis manages the back-end decision making. Together, they create a closed-loop system for membership operations:

• No more license juggling: Approvers only need email access - critical when working with external partners or clients who shouldn't have full Thenty access
• Conditional logic that actually works: Auto-approve routine requests, escalate exceptions, and apply business rules based on user status or subscription tier

Example: A marketing agency using Thenty to gate client portals could automatically route access requests to the correct account manager based on client tier, while letting junior team members approve basic support ticket escalations.

Real-World Use Cases That Actually Move the Needle

1. Preventing Revenue Leakage from Subscription Cancellations

When a user cancels their Thenty subscription (via Stripe), ApproveThis can:

• Trigger an approval chain to sales/success teams
• Show renewal likelihood score from your CRM
• Auto-approve discount offers up to $X amount

For a SaaS company: Sales leads get 24 hours to counter-offer before final cancellation. If no action, the cancellation auto-approves. This cuts days off save campaigns while preventing discount abuse.

2. Streamlining High-Value User Onboarding

New enterprise signup in Thenty? ApproveThis can:

• Require legal + security approvals before activating full access
• Auto-pause onboarding emails until all clear
• Track SLA compliance across departments

An e-learning platform uses this to ensure new corporate clients complete compliance checks before their employees receive course access.

3. Managing Free Trials & Comped Accounts

When approving free subscriptions in Thenty:

• Set expiration dates that sync with ApproveThis' calendar
• Require manager approval for extensions
• Auto-revoke access if payment info isn't added

A media company uses this to give sales reps limited comped account approvals while requiring CFO sign-off for long-term free access.

Features That Make This Integration Actually Useful

Beyond basic approval routing, ApproveThis brings:

Approval Thresholds: Auto-approve discounts under $500, escalate larger requests to directors. No more "Can I get a manager?" back-and-forth.

Vacation Coverage: Critical for global teams - automatically reroute approvals if someone's OOO, without changing Thenty permissions.

Calculated Fields: Show ROI estimates or LTV calculations in approval requests using data from Thenty subscriptions.

Setting This Up Without IT Involvement

1. Connect ApproveThis + Thenty (takes 6 minutes)

2. Map Thenty user properties to ApproveThis fields (email, plan tier, etc.)

3. Set rules: "If Enterprise plan, require CSM approval"

4. Test with 2-3 real cancellation/onboarding requests

Pro tip: Start with one workflow (like cancellations) before expanding. Most teams see 80% of results from automating their top 2-3 approval types.

Why Your Team Leads Will Actually Like This

Customer Success:

Reduce churn by intercepting cancellations faster. See full context (usage data, support tickets) in approval requests instead of chasing screenshots.

Finance:

Enforce spending policies without being a bottleneck. Get audit trails for every comped account or discount.

Operations:

Stop playing approval traffic cop. Set SLAs ("All requests resolved in <24hrs") and track compliance in dashboards.

The Bottom Line

If you're using Thenty to manage memberships, you're already sitting on a goldmine of user data. ApproveThis lets you act on that data through structured approvals instead of chaotic email chains.

This isn't about replacing human judgment - it's about eliminating the busywork so your team can focus on decisions that actually impact revenue and customer experience.

Next Steps

1. Create a free ApproveThis account (no credit card needed)

2. Book a 15-minute workflow review to map your key Thenty approval processes

3. Pick one high-volume approval type to automate in your first week

Pro tip: Teams that implement approval automation see 63% faster decision cycles within 90 days. How much is that worth to your org?