
ApproveThis manages your Impartner Integration approvals.
April 17, 2025
Integration Category: Sales Crm
Why Approval Automation Matters for Partner Ecosystems
Let’s cut to the chase: partner management is messy. Between onboarding new vendors, tracking deal registrations, and handling co-marketing funds, teams waste hours chasing down approvals via Slack threads and reply-all emails. Impartner keeps your channel data organized – but when you connect it to ApproveThis through Zapier, you actually fix the approval chaos slowing down your revenue engine.
This isn’t about replacing Impartner. It’s about adding teeth to your existing processes. ApproveThis handles the decision-making layer – routing requests, enforcing rules, and documenting who approved what. Impartner remains your source of truth for partner data. Together, they turn “Where are we on the XYZ partner request?” into a problem you used to have.
Where Impartner Ends and ApproveThis Begins
Impartner’s great at tracking partner lifecycle metrics and managing portals. But when a $250k deal registration hits your PRM system, what happens next? If your answer involves manually pinging sales directors or copying data into spreadsheets, you’re leaving money on the table.
ApproveThis adds three things Impartner can’t:
- Enforced accountability: No more “I didn’t see the email” – every approval has a digital paper trail with deadlines
- Conditional logic: Automatically escalate high-value deals to execs or fast-track renewals under $50k
Best part? Approvers don’t need Impartner licenses. Perfect for external partners or finance teams who just need to say yes/no without learning new software.
Real-World Use Cases That Move the Needle
1. Automate Deal Registration Approvals
Manufacturing companies using Impartner for distributor deals often get stuck when a $500k order comes through a new partner. Sales ops has to verify territory rights, check for existing conflicts, and get regional manager sign-off – which typically takes 3 days.
The Fix: When Impartner detects a new deal registration over $100k, ApproveThis automatically:
- Routes to Sales Director + Legal
- Checks against existing deals using calculated fields
- Escalates to VP Sales if no response in 12 hours
Result: 68% faster approvals for enterprise deals (based on typical customer metrics).
2. Error Triage Without the Fire Drills
When Impartner sync errors hit, SaaS companies waste hours in Zoom calls figuring out who should fix what. A cloud services provider we worked with had 23 people CC’d on every “sync failed” email – 19 of whom didn’t even have Impartner logins.
The Fix: Connect Impartner’s sync error logs to ApproveThis to:
- Assign errors based on type (API timeouts → DevOps, data mismatches → Partner Ops)
- Set SLA counters in approval requests
- Auto-close tickets when resolved in Impartner
Now their CTO gets a weekly digest instead of 37 panic DMs.
How to Set This Up Without Losing Your Mind
You’ll need:
1. An ApproveThis account (obviously)
2. Impartner admin access
3. A Zapier account (free tier works)
Step-by-Step for Deal Registration Workflow
Trigger: New deal registration in Impartner over $X amount
Action: Create ApproveThis request with:
- Partner tier (pulled from Impartner)
- Deal history (last 12 months via calculated fields)
- Auto-approve if under $50k and partner rating >4.5 stars
Pro tip: Use ApproveThis’ approval thresholds to handle 80% of small deals automatically. Only exceptions hit human inboxes.
Department-Specific Wins
Finance Teams
Co-marketing budgets get approved in hours, not weeks. How? Set up approval groups with:
- Immediate auto-approval for claims under $1k
- Sequential approvals (Marketing → Finance) over $5k
- Hard declines if partner hasn’t completed compliance training
Partner Operations
Onboard new vendors 3x faster by:
- Triggering ApproveThis checklists when Impartner profiles hit 80% complete
- Using vacation delegation so approvals never stall
- Attaching completed checklists to Impartner records automatically
Why This Isn’t Just Another Integration
Most PRM tools bolt on basic approval features. But when you decouple the approval logic from Impartner using ApproveThis, you gain:
Flexibility: Change approval rules without waiting for IT
Auditability: Every decision links back to Impartner data
Scale: Handle 10x more partners without hiring more ops staff
Example: A cybersecurity firm reduced their partner onboarding backlog from 3 weeks to 2 days by adding approval thresholds based on Impartner’s risk scoring.
No-BS Next Steps
If you’re using Impartner and have ever thought:
- “Why does accounting take 5 days to approve a simple PO?”
- “Who approved this non-compliant partner?!”
- “We need to scale partner ops without adding headcount”
...then you need to try ApproveThis. Book a 15-minute demo and we’ll show you exactly how to connect it to Impartner through Zapier. No sales fluff – just a live build of your most painful approval workflow.
Integrate with Impartner Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Impartner
Suggested workflows (and their Zapier components) for Impartner
Create approval requests for new object records
When new object records are created in Impartner, create an approval request in ApproveThis to streamline decision-making. *Note: Configure your approval workflow in ApproveThis with the necessary criteria.*
Zapier Components

Trigger
New Object Record
Triggers when an object record is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create records in Impartner for new approval requests
When a new approval request is initiated in ApproveThis, automatically create a corresponding record in Impartner to maintain up-to-date partner data. *Note: Map the approval data to the appropriate fields in Impartner.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create a Record
Creates a new record in your account.
Create approval requests for updated fields on records
When key fields in Impartner records are updated, trigger an approval request in ApproveThis to ensure critical changes are reviewed. *Note: Specify the fields to monitor in the Impartner trigger setup.*
Zapier Components

Trigger
Updated Field on Record
Triggers when a field value of your choosing is updated on a record of your choosing.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new errors in sync logs
When new errors appear in Impartner sync logs, automatically generate an approval request via ApproveThis to prompt timely review and resolution. *Note: Configure error thresholds to avoid false positives.*
Zapier Components

Trigger
New Error in Sync Log
Triggers when a new error is found in a sync log.
Action
Create Request
Creates a new request, probably with input from previous steps.
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