Let’s be honest: approval processes are the traffic jams of business operations. You’ve got sales teams waiting on finance, project managers chasing down execs, and everyone’s favorite game of “Who’s Out of Office?” That’s where pairing ApproveThis with Ownly turns a clogged pipeline into a slip ’n slide. Here’s why this combo works for builders, developers, and real estate teams that hate paperwork more than open-house weekends.
Why ApproveThis + Ownly = Fewer Headaches
Ownly handles the messy parts of real estate sales – inventory tracking, lead capture, pricing – but approvals? Not so much. ApproveThis plugs into Ownly via Zapier to automate decision-making where it usually gums up the works. Think automatic greenlights for qualified leads or instant property listing approvals without 17 forwarded emails.
Here’s what you’re fixing:
- Sales teams waiting days to reserve homes for hot leads
- Operations manually verifying every new property listing
- Finance manually cross-checking pricing against budgets
Bonus: Approvers don’t need Ownly logins. Great for external partners – your lawyer doesn’t care about your CRM, just the contract terms.
Real-World Use Cases That Don’t Suck
We’ll skip the fluff and talk about actual scenarios where this integration turns “We’ll get back to you” into “Done.”
1. Automating New Home Listings (So You Can Stop Babysitting Spreadsheets)
When a new property hits Ownly, ApproveThis can:
- Route specs to construction managers for quality checks
- Auto-approve listings under $500K if margins meet targets
- Flag over-budget materials for escalation
Who cares? Regional home builders. Imagine cutting 3 days off listing timelines because your VP gets pinged only when the custom kitchen exceeds budget. Approval thresholds handle the rest.
2. Instant Lead Approvals (Because Hot Leads Don’t Wait)
New lead in Ownly? ApproveThis jumps in to:
- Validate buyer pre-approvals against lender criteria
- Route high-value leads to senior agents within minutes
- Reject tire-kickers who want marble countertops at laminate prices
Cold hard truth: A luxury condo developer used this to slash response times from 48 hours to 19 minutes. Their sales team now spends less time chasing signatures and more time closing deals.
Setup That Won’t Make You Call IT
If you can order lunch through an app, you can connect these tools:
- Log into Zapier, pick Ownly as your trigger app
- Choose “New Home” or “New Lead” as your trigger event
- Connect ApproveThis as the action app, select “Create Request”
- Map Ownly fields to ApproveThis (e.g., Ownly price → budget threshold)
Pro tip: Use ApproveThis’ calculated fields to auto-flag listings where Ownly’s square footage pricing doesn’t match regional averages. No math required.
Features You’ll Actually Use
ApproveThis isn’t just another approval queue. Here’s how its quirks help real estate teams:
Vacation Delegation: Your sales director’s skiing in Aspen? Requests auto-reroute to their COO without missing a beat.
Approval Groups: Require consensus from all 3 partners at that boutique firm – or sequential sign-offs from engineering, then legal.
Email Approvals: Let exterior contractors approve change orders directly from Gmail. They’ll never know you have a fancy system.
Who Benefits? (Spoiler: Everyone Except the Competition)
Sales Teams: Stop losing leads because financing approval took 72 hours. Set auto-approvals for buyers with 700+ credit scores.
Operations: New property goes live only after inspections and pricing get dual sign-offs. No more “Oops, we listed a gut job as move-in ready.”
Finance: Lock down budgets by auto-rejecting purchases that exceed Ownly’s cost projections. Yes, even if the project manager swears it’s “critical.”
The Bottom Line (No MBA Jargon)
ApproveThis + Ownly via Zapier is about cutting the crap that slows down real estate deals. It’s not “disruptive” or “innovative” – it’s practical. Like a power drill versus a rusty screwdriver.
You’re either:
a) Manually forwarding PDFs and praying people hit “reply all”
b) Letting automated workflows handle approvals while you focus on work that matters
If option B sounds better, register for ApproveThis or book a demo. Tell them you’re done playing approval tag.
Integrate with Ownly Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Ownly
Suggested workflows (and their Zapier components) for Ownly
Create approval requests for new homes
When a new home is added in Ownly, this integration sends details to ApproveThis to create an approval request for further verification. It streamlines property validation and reduces manual approvals. *Note: Ensure field mappings are correctly set between Ownly and ApproveThis.*
Zapier Components

Trigger
New Home
Triggers when a new home is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new leads
When a new lead is generated in Ownly, this automation initiates an approval request in ApproveThis to validate and process the lead efficiently. It minimizes manual review and accelerates lead qualification. *Note: Use filters to match specific lead criteria if needed.*
Zapier Components

Trigger
New Lead
Triggers when a new lead is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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